According to CNBC, a leading financial news outlet, Google has revealed plans to bring augmented reality (AR) technology to hundreds of millions of Android devices next year. This move is expected to open up new monetization opportunities for the tech giant as it continues to expand its presence in the AR space.
Amit Singh, Vice President of Business and Operations at Google VR, discussed the company's long-term vision for AR, highlighting their investment in ARCore — a platform that empowers developers to create immersive AR experiences for Android users. He emphasized that the goal is to make AR a natural part of everyday life, allowing users to interact with digital content in real-world environments. "Once people start using this feature, they'll experience a significant enhancement in how they engage with their devices," he said.
"In the near future, we expect hundreds of millions of smartphones to be fully compatible with AR technology. Right now, our focus is on helping developers build compelling experiences so that AR becomes a daily habit. When that happens, the evolution of monetization will follow naturally," Singh added.
Google aims to have 100 million AR-ready devices by the end of this year, with the number expected to rise to several hundred million by 2018. The race for AR dominance is heating up between major tech companies, with Apple recently launching ARKit — a direct competitor to Google’s ARCore. Both platforms are pushing the boundaries of what mobile devices can do, making AR a key battleground in the industry.
In addition, Google confirmed that even low-end Android phones will gain AR capabilities within the next two years. The company sees AR as a core feature that will soon be standard across most Android devices, signaling a major shift in how users interact with their smartphones. As AR becomes more accessible, it’s clear that the future of mobile computing is getting more interactive, immersive, and innovative than ever before.
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