Storm Group, which had been suspended for months due to significant challenges, has finally received a major boost. On the evening of December 7, Stormwind Group announced that its Storm TV division has entered into a formal investment agreement with Dongshan Precision and Rudong Xinyu. Both companies have each invested RMB 400 million in Storm TV, acquiring a 10.5263% stake in the company. In addition, Storm Group revealed that Storm Mirror has signed a RMB 300 million strategic cooperation agreement with Guizhou Gui'an New Area. Under this partnership, Storm Mirror will establish a VR manufacturing center, content center, and training center in Gui'an, aiming to drive breakthroughs in VR applications within the tourism sector.
Another positive development came as Stormwind Group announced a strategic collaboration with Tianxiang. The two parties will jointly operate PC, mobile, TV, and VR platform games, build a game fund, and explore top-tier IP and studios. With these multiple positive developments, Stormwind Group resumed trading on December 8, marking a new chapter for the company.
Storm TV has now received strong support from key investors. While LeTV has gradually stepped back, Storm TV's recent funding round significantly boosts its potential to challenge Xiaomi TV and position itself as a leader in the internet TV market. According to Feng Xin, the introduction of Dongshan Precision brings more than just capital—it also provides access to critical supply chain resources that are hard to find elsewhere in the industry.
Yuan Yongfeng, General Manager of Dongshan Precision, shared his perspective: “Our collaboration with Storm TV started in 2015, and we’ve seen it grow from zero to over one million units. Many people ask why I chose to invest now. First, the team at Storm TV is highly dedicated and focused on user experience. Second, the internet TV sector still holds great potential. And third, during tough times, the team made rational decisions, and this investment was the most impactful. Next year, everyone will see how much better Storm TV can become.â€
Interestingly, on the same day Storm Group hit the daily limit, Dongshan Precision’s stock rose by 4.16%. Another notable investor is Rudong Xinyu, a government-led high-tech industrial guidance fund based in Nantong City, Jiangsu Province. As the headquarters and production base of Stormwind TV is located in Rudong County, the investment is expected to greatly enhance the local economy and help transform the region’s industrial structure.
Lu Jianhua, Secretary of the Party’s Working Committee of Rudong Development Zone, stated, “We will make strategic investments in Storm TV and provide full support for its growth. We aim to build an AI TV industrial base in Rudong, driving the development of the entire AI television industry chain.â€
Feng Xin emphasized that the RMB 800 million raised this time is the largest financing in the company’s history. He noted that over the past three years, the total sum of all business modules, including self-financing, reached 8 billion yuan. This round of financing marks a major milestone for the company.
Despite the relatively modest amount in the broader tech industry, this funding is crucial for Storm TV, which has long been in need of capital. Feng Xin said, “With this money, we can move forward strategically.†Liu Yiping, CEO of Storm TV, added that the company is entering a fast-growth phase and aims to achieve key milestones in 2018, laying a solid foundation for 2019 earnings.
Industry observers believe Feng Xin is taking a big risk with the TV business, given that Storm TV is far heavier than other divisions like Storm Mirror and Storm Video. However, Feng Xin admitted that the past 12 years have been filled with challenges, and the current situation has been particularly difficult. But he remains confident, stating that the team has grown and matured over the years.
In his view, the post-financing Storm Group is like a "reloaded" version of itself. He described the past three years as a long but valuable learning experience. Today’s Storm is more capable, more experienced, and more mature than before. The company is now better positioned to face the future and continue its journey toward success.
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