In recent years, the rise of large-scale events, concerts, and grand ceremonies has brought more exciting and immersive experiences to consumers. These developments have also pushed the demand for higher-quality television broadcasting capabilities. After all, the core concern of any user is the quality of the TV itself.
Today, there are numerous technical terms used to describe picture quality in the market, such as OLED, ULED, quantum dots, and HDR. As manufacturers compete to dominate the high-end display technology space, each brand is showcasing its unique strengths. However, among all these technologies, Hisense’s ULED has gained the most recognition from both the market and consumers. This is evident in the latest Golden Week sales data, where Hisense secured 13.8% online and 16% offline market share—both leading positions across all channels.
Moreover, Hisense’s cumulative sales from January to September have consistently ranked at the top of the industry. Analysts suggest that the TV market is undergoing a clear trend of upgrading consumption, with larger screens and premium products becoming a key direction for industry transformation. Hisense has been excelling in this area, and the question remains: how has Hisense ULED TV managed to maintain such strong market dominance?
**â—† Mastery of Core Image Quality Technology**
Hisense’s ULED technology was originally developed for medical displays and LCD TVs. It utilizes multi-zone backlight control and Hiview Art Engine technology, significantly enhancing traditional LED displays in brightness, contrast, image depth, dark detail clarity, color accuracy, smoothness, and response speed.
Furthermore, Hisense has filed a total of 210 patents for its ULED technology, including 15 international invention patents. As one of the few Chinese companies to build a complete independent intellectual property system in display technology, Hisense stands out in the industry.
This technological edge allows Hisense ULED TVs to offer superior image quality at a lower cost, making them more appealing to high-end users compared to other brands with similar specifications but higher prices.
**â—† Independent R&D of Picture Quality Chip**
In November last year, Hisense launched HiView Pro, an SOC-grade picture engine chip developed entirely in-house. This milestone placed Hisense among elite global TV manufacturers like Sony and Samsung, who possess both core chip technology and full-system integration.
With the increasing popularity of 4K and 8K content, along with the growing demand for video streaming processing, the amount of data that large-screen TVs need to handle is expanding rapidly. Hisense's SOC chip enhances computing performance by working alongside the main chip and TCOM chip, offering a more powerful and efficient solution.
Dr. Huang Weiping, Chairman of Hisense Xinxin, once emphasized that the ultimate goal of LED technology is part of Hisense’s strategic vision. The introduction of this chip further strengthens the competitive edge of Hisense’s top-tier ULED models.
**â—† Strong User Base and Industry Reputation**
By the end of April 2017, the number of active users on Hisense Internet TV exceeded 25.88 million globally, with 21.72 million in China and 4.16 million overseas. This made it the first domestic internet TV brand to surpass 10 million daily live users.
Hisense has also partnered with major platforms like iQIYI, Youku, and Tencent Video, achieving full coverage of TV dramas, movies, and IP content. Notably, popular shows like "The People's Name" achieved a high average rating of 20.03%, breaking previous records. In 2017, several Hollywood blockbusters were also available on Hisense platforms, attracting massive audiences.
Such strong user engagement and loyalty have contributed to Hisense’s excellent reputation among consumers. With an estimated 33 million users in 2017 and 100 million viewers across OTT screens, Hisense continues to solidify its position as a leader in the smart TV market.
Based on these three key factors—advanced image quality technology, in-house chip development, and a vast and loyal user base—it’s no surprise that Hisense has held the top spot in China’s color TV market for 14 consecutive years and remains among the world’s top three TV manufacturers.
Success doesn’t come by accident. It results from relentless innovation, deep technological exploration, and a continuous effort to meet customer needs. Without such dedication, no company could achieve lasting success or build a brand that people trust and choose.
For more information about smart TVs and boxes, visit Smart TV/box information network sofa butler (http://), China’s influential platform for TV boxes and smart TVs, offering news, communication, software, and more.
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