In recent years, the rise of large-scale events, concerts, and grand ceremonies has brought more exciting and immersive experiences to consumers. These events have also raised the bar for color television broadcasting capabilities. After all, when it comes to TVs, users are most concerned about picture quality and performance.
Today, the TV market is filled with various technical terms related to image quality, such as OLED, ULED, quantum dots, and HDR. As manufacturers compete to dominate the high-end market, each brand is showcasing its unique strengths. However, among all these technologies, Hisense’s ULED has gained the most acceptance from both the market and consumers. This is evident in the sales performance during the recent National Day Golden Week, where Hisense secured the top position in both online and offline channels, with a 13.8% online share and 16% offline share.
Moreover, Hisense maintained the leading position in cumulative sales from January to September, showing consistent strength in the industry. Analysts believe that the trend of upgrading consumer preferences is driving the TV industry toward larger screens and higher-end products. Hisense is excelling in this transformation, and the question remains: how has Hisense managed to maintain its market leadership?
â—† Mastering Core Image Quality Technology
Hisense’s ULED technology was originally developed for medical displays and LCD TVs. It uses multi-zone backlight control and the Hiview Art Engine, significantly improving brightness, contrast, depth, dark detail, color accuracy, smoothness, and response speed compared to traditional LED displays. With over 210 patents—15 of which are international invention patents—Hisense has built a comprehensive independent intellectual property system in display technology, making it one of the few Chinese companies to achieve this.
This technological edge allows Hisense to deliver superior image quality at a competitive price, making ULED TVs more appealing to high-end consumers than other brands offering lower specs at higher prices.
â—† Independent Development of Picture Engine Chip
In November last year, Hisense launched HiView Pro, an SOC-grade picture engine chip developed in-house. This made Hisense one of the few global TV brands, alongside Sony and Samsung, to possess both core chip technology and complete product integration.
As 4K and 8K content becomes more widespread, the demand for advanced processing power increases. Hisense’s SOC chip enhances computing performance by working in tandem with the main and TCOM chips, enabling better video playback and analysis. According to Dr. Huang Weiping, Chairman of Hisense Xinxin, this chip will further strengthen the competitiveness of Hisense’s top ULED models.
â—† Active User Base Exceeds Internet Brands
By April 2017, Hisense Internet TV had over 25.8 million globally activated users, with 21.72 million in China and 4.16 million overseas. It became the first domestic internet TV brand to exceed 10 million daily active users. Hisense continues to lead the market, ranking first in internet TV services.
Hit dramas like *The People's Name* achieved an average viewership of 20.03%, breaking records. In 2017, popular Hollywood movies and series were also streamed on Hisense platforms. The company has partnered with top video providers like iQIYI, Youku, and Tencent Video, ensuring full coverage of TV dramas, films, and IP content.
These efforts have helped build a strong user base and brand loyalty. By 2017, Hisense Poly was expected to reach 33 million users, with an estimated 100 million viewers across OTT platforms.
Based on these three pillars—technological innovation, chip development, and user engagement—it’s clear why Hisense has held the top spot in China’s color TV market for 14 consecutive years and consistently ranked among the world’s top three TV manufacturers. Success doesn’t come by chance; it’s the result of relentless R&D, customer-centric service, and continuous improvement.
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