The year 2017 has officially come to an end, marking a significant chapter in the evolution of the television industry. While the past year may have seemed calm on the surface, it was actually filled with undercurrents of change. Among these changes, OLED technology stood out as a potential game-changer. The once-dominant LCD market, which had long been saturated, struggled to keep up with innovation, and while LCDs still held some relevance, their lack of advancement made them increasingly obsolete.
OLED, once a distant dream, began to take shape in the consumer market. In 2007, Sony introduced the world’s first OLED TV, but due to technical limitations and manufacturing challenges, it never reached mass production. It wasn’t until 2013 that LG finally launched the first 55-inch OLED TV in China, bringing this cutting-edge technology into the hands of consumers. However, at a price tag of 59,999 yuan, many believed OLED would remain a luxury for years to come.
Despite early skepticism, OLED continued to evolve. Experts initially doubted its viability, predicting multiple technical hurdles before large-scale adoption. But over time, the technology matured. Panel lifespans improved, ghosting issues were resolved, and yield rates soared to 85%. Prices also dropped significantly, with 55-inch OLED TVs now available for just 9,999 yuan—down from 59,999 yuan four years earlier. This dramatic reduction was largely driven by LG Display’s unwavering commitment to OLED development.
As 2018 approached, the OLED landscape was set to expand even further. Major manufacturers like Hisense, Skyworth, Konka, and Changhong were entering the market, alongside European brands such as Philips, Metz, and Grundig. Even Sony, after a brief hiatus, returned to the OLED fold, signaling a broader industry shift. Meanwhile, Hisense made headlines by acquiring Toshiba’s TV division, raising speculation about its future move into the OLED space. With access to Toshiba’s OLED technology, Hisense could soon become a major player in this growing market.
Samsung and TCL remained the main contenders in the QLED arena, but even they couldn’t ignore OLED’s potential. Samsung dominated the small-screen OLED market, supplying high-end smartphones like the iPhone X with its Super AMOLED displays. Meanwhile, TCL’s Huaxing Optoelectronics was making strides in printing OLED technology, aiming to solve the production challenges of large-size OLED panels.
In 2018, the television industry was poised for transformation. OLED was no longer a niche technology—it was becoming the future of display innovation. As more manufacturers embraced it, the market share of OLED TVs was expected to grow rapidly. Whether through QLED or OLED, the race for superior display technology was heating up, and consumers could look forward to more exciting advancements in the coming year.
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