If you combine a practical LBS with the most imaginative AR, what kind of chemical reaction will it produce? The unusually popular Pokémon GO is the successful application of LBS+AR in the gaming industry, and the combination of the two brings a new gaming experience to users. When the Pokemon IP met AR+LBS, a super wave was created and swept the world in a short time.
During the Spring Festival, Alipay Red Packet has a new gameplay, and it is aimed at the most cutting-edge technology “LBS+ARâ€, applying this new technology based on geographic location and augmented reality to the red envelope. QQ Day Red Packet is also based on AR+LBS technology. In fact, this is not the first time that QQ has used AR technology to conduct user activities on a large scale. During the 2016 Olympic Games, QQ first attempted to use the AR technology for torch relay. By integrating the geographic location of LBS, users were allowed to carry out torch relay from online to offline.
The joint efforts of the two major Internet companies will undoubtedly make this year's red envelope more interesting, and will accelerate the maturity and landing of this new technology.
LBS (Location Based Service), which acquires the location information (geographic coordinates, or geodetic coordinates) of the mobile terminal user through the telecommunication mobile operator's radio communication network (such as GSM network, CDMA network) or external positioning method (such as GPS). A value-added service that provides users with corresponding services under the support of the platform of Geographic Information System (GIS, GIS, Geographic InformaTIon System).
The main function of the AR technology is to increase the user's perception of the real world through the information provided by the computer system, and superimpose the computer generated virtual object, scene or system prompt information into the real scene, thereby realizing the "enhancement" of the reality. The main thing is to help you humans to show unrealizable scenes in the real world.
Feature 1: Combination of virtual and real, the display screen can be extended to the real environment, so that the computer window and the icon are superimposed on the real object, and then the user operates with eye gaze or gesture pointing, so that the three-dimensional object is in the user's panoramic view according to the current task. Or, the interaction changes its shape and appearance, and the virtual scene is superimposed into the real scene.
Feature 2: Real-time interaction allows the interaction to be extended from the precise location to the entire environment, from simple face-to-face communication to integrating itself into the surrounding space and objects.
LBS + AR application status and futureCurrently the most popular AR applications still exist on smartphones. A good example of this is Pokémon GO, which uses the original form of AR technology. Another popular AR application is Snapchat, a communications application whose parent company is preparing to publicly release an IPO. Young people today like to dress up with the AR technology of Snapchat, such as adding two rabbit ears to their heads.
AR technology is advancing rapidly. Some companies have developed simple AR glasses that present a flat image for the wearer. They are increasingly receiving warehousing and manufacturing, as practitioners can use these AR glasses to give instructions to employees while liberating their hands. Large companies like Magic Leap, Meta, and Microsoft are building more powerful AR devices that scan the wearer's environment and make appropriate feedback to project compelling 3D images into the wearer's real world. Microsoft has experimented with holographic glasses in medical schools. The construction industry can also use Microsoft holographic glasses for architectural practice.
However, AR products still need to solve many technical problems, such as computer vision, spatial positioning, and motion tracking. Industrial wearable AR products have been in production for several years, but professional suppliers of AR products such as Lanstern in Hangzhou, China are still struggling, and no killer applications enter the consumer electronics field.
Let's talk about the specific application of LBS (location-based service) in Pokemon Go. Pokemon Go crawls the elf process to match Google Maps, and generates different sprites according to different geographical locations. Players can feedback through geographical location changes. The position in the game changes and creates interaction. Because of this, it made the city to catch the elf's late night "dream group", although this is not the first, but it is perfectly combined with the catching elves, if you analyze the game's success weight, this point at least More than 30%.
On the whole, most of these games use basic interactive functions such as dialogue, competition, and mutual gifts of LBS, and there is still a gap between products with virtual reality functions. I believe that there will be better development and application in the future. Maybe the game that everyone played at that time is not AR or VR, but based on geographic location MR (mixed reality).
So what is the "LBS+AR" red envelope? In simple terms, in the past, grabbing red packets was directly grabbed on the mobile phone or entered passwords, and the form was relatively simple. Using the "LBS+AR" technology, users can see the location of the virtual red envelope on the mobile phone, perhaps under a tree 10 meters away from themselves, or in the bedroom bed, holding the mobile phone to the red envelope. Position, you can participate in the red envelope, so that this process is more conducive to everyone's communication.
LBS+AR is the best way to cut into the AR marketAccording to industry insiders, the reason why QQ and Alipay are focused on AR is because the AR market is very large and the commercial value has been affirmed. It can be said that after the promotion of AR games, user acceptance has a certain foundation, and AR is a market worth entering. Based on this background, LBS+AR is the best way to cut.
According to the forecast released by Digi-capTIcal, by 2020, the AR market is expected to reach 120 billion US dollars. So far, the total investment of major technology companies in the AR field has reached 2 billion US dollars. Insiders analyzed that with the disappearance of the domestic mobile Internet development demographic dividend, the future competition between Internet companies will be upgraded to a technical battle, and this time the combination of new technology and red envelopes will become an important one. exercise".
In addition, as the online bonus period disappears, AR as a new technology also represents the possibility of online and offline linkage, and the new traffic dividend is also very impressive. And AR + LBS, is a new weapon for the development of offline traffic, which will open a new mode of offline to online drainage.
In the future, using a mobile phone to scan a card, you can get a stereoscopic image to help your child learn new knowledge more vividly. Scanning a car's parts can get detailed instructions and precautions for that part. It is believed that with the continuous maturity and introduction of AR technology, AR will completely transform and upgrade the existing connection methods, display methods and interaction methods, and finally become the next-generation computing platform we are looking forward to. (Electronic enthusiasts comprehensive finishing)
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