Recently, China Unicom released the February 2017 "Wo Index" mobile application APP ranking, and BAT-based products still occupy most of the seats on the list. In the mobile browser category, Alibaba’s UC browser ranks first, maintaining a clear leading trend in data.
The Windex Index shows that the top five mobile browsers are UC Browser, QQ Browser, Baidu Browser, 360 Browser, and 2345 Browser. According to China Unicom, the current number of active users of UC Browser has exceeded 200 million, which is higher than the monthly activity of other browsers in the top five lists. Its monthly average monthly flow rate is close to 30 trillion, which also shows certain advantages.
With the number of smartphone users gradually reaching the peak stage, the number of mobile browser users has gradually stabilized. From the PC era to the mobile Internet era, with the constant changes in user needs, the positioning and form of mobile browsers are constantly evolving. Back in the PC era, browsers were the entry point for various navigation sites, search, etc., but in the mobile era, with the rise of various types of vertical apps, the function of this super-entry seems to be gradually declining, so there are also assertions that browsers are The survival of the mobile Internet era is at stake.
However, according to the "2016 Top 100 APP Users' Viscosity Rankings" released by QuestMobile, the per capita monthly usage time of several mobile browsers such as the UC Browser has exceeded the mainstream video app, which makes people see the other side of the browser: from the content Departing, integrating the search + content + native APP experience Super App, or licensing as a new way of mobile browser. At the same time, some people in the industry believe that under the background of the development of a large number of homogenized APPs, the advantages of “big platform†for mobile browsers will become more prominent in the future, and there is the potential to use the smallest space to solve the vast needs of users, from application to platform-based development.
In the past 2016, industry-leading brands such as UC Browser and QQ Browser have sought to transform themselves, and they have been seeking breakthroughs in the development of current mobile browsers. One of the most varied is the UC Browser. In the early days, UC Browser occupied most of the market share with powerful tool attributes. By applying cloud compression technology to mobile phone browsers, UC Browser greatly saved the load time and traffic consumption of mobile websites, making many Chinese users for the first time. Realize mobile Internet access. UC also took the opportunity to become famous and became China's largest mobile browser. Last year, the "UC Browser" brand was renamed and officially upgraded to "UC", accumulating 12 years of browser portals, building content ecosystem infrastructure, and developing to "Big Data New Media Platform", and officially releasing big data-driven Independent information application "UC headlines." From this point of view, UC seems to have begun to diverge from its browser identity, and has turned to the field of mobile content distribution.
Based on current user advantages, UC, which is the largest exporter of Alibaba's information content, will also make further efforts to establish its position as the most important digital media platform in the Alibaba Group.
On the other hand, UC Browser not only keeps ahead in the domestic market, but it also has a relatively high market share in China, India, Indonesia, Brazil and other regions as the earliest internationalized Internet companies in China. UC has built a complete product matrix including browsers and application stores in international markets such as India and Indonesia. The market share in India is more than half of that of UC News. UC News unveiled India last year. During the same period, UC also received a majority of the market in Indonesia. Share.
In addition, over the past year, overseas UCs ​​have also entered a new phase of transformation and upgrade, positioning the Content Discovery Platform (Content Discovery Platform) and taking the lead in transforming and upgrading internationalization.
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