Google Develops Collar Pin Voice Device: Change Voice Search

[PConline News] November 23, Beijing time news, Google.com has been operating well. Over the years, it is the portal site for countless people's daily Internet life. It is also the most profitable machine for the world's most valuable Internet companies. However, as people increasingly pay attention to desktop computers, the fate of Google will also change. Not long ago, Google had announced in its blog that at least 10 mobile searches in countries have exceeded desktop search, including the United States. Google has referred to this transition as "a huge opportunity."

Amit Singhal, senior vice president of search products at oogle, knows that this change is also a huge challenge for the company. In an interview with Google’s headquarters in Mountain View, California, he recently said: “Over the past decade or so, we’ve made money on the desktop, but it’s not the case in the mobile era. We will be more vulnerable to attacks. We must start again with search. ”

Search begins with Voice Virtual Assistant

In 1998, Google launched a search with a blue link. Today, the way people obtain information is undergoing a fundamental change. On smartphones, the traditional way of presenting search results is not ideal. It is even worse on smart phones or smart TVs. Google plans to put software into more devices, and it must rethink how search results are presented.

Where do you start? To find a solution, you can start with Google’s massive Internet service, artificial intelligence, and massive user data. It is related to Google’s two mobile apps, namely voice search and Google Now. Through voice search, users can use speech instead of text input. Google Now can predict information before the user actually enters text. Google hopes that people's search methods will change. Previously through the search box, it will now become a continuous dialogue between the user and the universal assistant, allowing the assistant to intervene and satisfy the user's request.

If Google does not develop the perfect virtual assistant, Apple will do it. Apple's Siri may be the most famous challenger, it has been implanted in the iPhone, this year was also installed to Apple Watch and Apple TV. Microsoft built Cortana in Windows 10. Amazon has developed Echo, a smart home appliance that people can use to place voice commands in the living room. Facebook has developed Digital Assistant M.

These companies believe that virtual assistants will be the way to control cars, home appliances and other connected devices in the future.

Google Shows New Devices: Speech Collar Pins

In an interview with Time, Aparna Chennapragada, product manager of Google Now, talked about the direction of Google in the next few years. He said: "Between desktop Internet information and users, Google has played a fairly clear role in the past. What should Google be in the future? Is the future of Google the same as in the past? This is a question we think about.”

Xinhal is 47 years old. She joined Google in 2000 and is the company’s 176th employee, who has been working in the search department. When he was a child, he liked "Star Trek." Initially, Google’s voice search project was codenamed Majel. The name came from the voice actors of the artificial intelligence computer in the Starship Enterprise.

Xinhal then demonstrated a prototype wearable device that merges the above ideas. This is a collar pin device, it supports Bluetooth, microphone, and can be activated with just a click, before Google has never displayed this device in public. Devices can sound through speakers or headphones, so users can talk to Google without having to pull out their phones. Such devices are similar to those used by Captain Picard in the Star Trek movie. Xinhal said: "I always wanted a pin like that. When you ask anything, it can handle things. Because of this, we started to develop prototype equipment and see how it works." The device is far from passing the test. Stage, but it can be seen that Google engineers are trying to find a more natural new search.

However, there are still some thorny issues that need to be resolved before this. The biggest challenge comes from voice, which includes both the user's voice and the voice of the computer's avatar.

Voice Search Challenge

In the search box, Google's relationship with users is based on a pure question and answer level. We enter immature ideas into the search box and then find the answers in the blue link. We may even think that search is not directed by Google. It may not even exist. Surveys show that searchers often can't remember the facts themselves and remember the process clearly.

Once you search by voice, the situation will change. There is an expectation in the user's mind. They think that Google will listen and understand every word, and then respond in a simple and natural way, just like a person-to-person dialogue. Google speech recognition expert and search scientist Francoise Beaufays said: "The mobile phone must be a friend of the user. It must understand very open, natural-language questions so that the user will feel comfortable. ”

Google has partially solved the "listening" problem, which is mainly due to the improvement of the algorithm and the improvement of computing power. In the past two years, Google's voice search error rate has dropped from 23% to 8%. Scott Huffman, Google’s vice president of conversational search engineering, said in September that he used voice input in a noisy nightclub in Barcelona and his device recorded all his pronunciation well. “He said:” I think voice can be as accurate and even more accurate than text input."

However, recording language vocabulary is not the same thing as understanding human language. To make voice search smart as science fiction movies, Google still has a long way to go. Xinhal said: "The meaning of words has been puzzling with computer science and improving natural language - that is, making equipment better understand what we are saying - is still one of the key problems we have to overcome."

Should voice search have personality?

Some people think that Google Voice Search has no personality. For example, when the user asks what Apple Siri's life is all about, Siri will say something witty and she will answer: "Kant had answered this question!" "Life is a movie." "So far all evidence shows that it is chocolate." Ask Google again and see only a list of search results.

Google explained that giving up personality was a deliberate one. Hinhal thinks that inserting a joke into the assistant service will make Google's App more attractive, but it will give the user a wrong impression, as if the program doesn't work. Xinhal said: "I'm not saying there shouldn't be personality, but it's not entirely possible to base it on science." Since 2010, Apple Siri has learned to tell jokes. Xinhar said: "If you look at real life, it may be interesting at first, but it is no longer a matter of personality."

Google devotes its energy to machine learning algorithms. It allows the machine to self-learn and become smarter without the accuracy of human engineers. The more people use voice search, the better the Google voice algorithm can understand different accents. Huffman said: "When I speak, you turn the sound into an image in the brain. It is as meaningful as a sentence. To a certain extent, the language model does the same, but the data source is different. The data source for the search comes from people asking questions."

In order to better understand users, Google also upgraded Google Now, which can scan the user's smartphone screen and get information or links related to the App, which has attracted many criticisms. In June, Apple CEO Cook accused him of saying: “Some of the most prominent and successful companies have deceived users, acquired personal information from users, and then built their business on top of this information. They are trying hard to control everything about you, and then Turn it into money. I think it's wrong."

Google emphasized that they did not sell data to third parties, but Google had to admit the fact that Google Now understands that users run better. Sinhal said: "We only need to know a little bit more about the user to create a much better future. If people get value from it, they should use it. If you do not want to be able to enter the account to delete data."

How many people find the value in the end? this is a problem. Google has never revealed how many users Google Now actually has. It just says that services are "strong growth." Google does not track monthly active users of Google Now. They are concerned about active users.

When it comes to future search products, Google rarely mentions desktop search. Even when discussing new mobile-oriented features, Google will first ask the question: If there are differences in people's interaction within the car, on the wrist or in the living room? Huffman said: "We spend more and more time thinking about these devices. On these devices, voice is the only choice."

What kind of attempts Google will make in the future is what people are guessing. In Huffman's vision, there will be a small device in the future. It has a built-in Google digital assistant that can be embedded in traditional home appliances. Huffman said: "We do not know what equipment will be born, but we know it will come. Whether you are cooking or driving, whether you are walking a dog or playing ball with your child, search and nature Language is how people interact and receive information and services."

Xinhal also said in the end: “Google transforms data into information, users convert information into knowledge, and life transforms knowledge into wisdom. If Google tells me the answer, this will be a good thing, so that I can vacate Five minutes to accompany the child. It enriches my life in different ways. This is my feeling."

Comments: If you are in China, you should also hang VPN....

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