[PConline talk] At the end of August this year, three domestic white-listed companies, Midea, Gree, and Qingdao Haier all released financial reports for the first half of 2015. The three white-electric giants invariably released their financial statements in the first half of this year in August. Reflecting their confidence in their own companies and in their confrontation with their competitors, what can we learn from these three white-chip giants' financial statements in the first half of the year?
First of all, look at the comparison of the financial results of the three white-chip giants in the first half of the year.
The financial report data compares operating income from net profit of 82.5 billion yuan (a year-on-year increase of 6.7%) to 8.324 billion yuan (a year-on-year increase of 25.93%) Gree 50.111 billion yuan (a drop of 13.4% over a year-on-year period) 5.721 billion yuan (a year-on-year increase of 0.05%) Qingdao Haier 41.92 billion yuan (down 10.81% YoY) 2.629 billion yuan (up 2% YoY)From the perspective of financial statements, the three white-water companies of the United States, Gree, and Qingdao Haier all achieved a year-on-year increase in net profit, but Gree and Qingdao Haier’s net profit did not increase much, and both Gree and Qingdao Haier appeared over a hundred percent. The operating income of the tenth declined, but in the meantime, the data of the United States and the financial report would be much more beautiful. The year-on-year increase in operating income reached 6.7%, and the year-on-year increase in net profit was as high as 25.93%. The market performance of the United States was undoubtedly stronger than that of the three companies. a lot of.
Market advantages vary:
The product lines of the three companies in the United States, Gree, and Haier are not the same, so their advantages in the market are not the same.
1. Gree still maintains the first position in domestic home air conditioner market share.
2. Haier maintains the first position in the domestic market for refrigerators and washing machines.
3, the United States has been occupying the top spot in the small household appliance market share, and leading a lot, in the field of air conditioning also catch up with Gree, in the field of refrigerators and washing machines can also be with the pace of Shanghai Seoul.
It is not difficult to see that, from the standpoint of market advantages alone, the United States is firmly positioned to occupy the first place in the market for small household appliances, and is also chasing after other horses in other areas. Multi-dimensional product development makes the product layout of the United States more reasonable. Gree's revenue is slightly over-reliance on their air-conditioning products, Haier's product line is more abundant than Gree. From the perspective of future market development, a diversified product line will undoubtedly enhance the competitiveness of enterprises and will also enhance the company's ability to resist risks.
Midea's pioneering products are high-end and intelligent:
The United States has never had a lack of cost-effective products, but we can also see the United States began to test the market for high-end products, such as the intelligent IH rice cooker in the Japanese market, not only tested the high-end market, but also gradually expand its own products line. In addition, in terms of product intelligence, Midea’s investment is also very large. At the AWE exhibition in March of this year, Midea launched a smart home white paper. The smart product model of Midea is already close to one hundred models. In terms of software construction, The United States also does not lag behind, launching the Mercure App to further improve its own smart home ecosystem. These multi-dimensional attempts of the United States will undoubtedly allow them to consolidate their traditional products, but also to step into the future and seize the market for high-end and smart products in the future, which will also be a factor in boosting their revenue growth.
Beautiful high-end rice cooker
Gree had wanted to use mobile phones to seize the smart home entrance?
Ms. Dong Mingzhu, chairman of Gree Group and president of Gree Electric, earned enough popularity on the Internet for her “dare to speakâ€. As Gree, the helm of the home appliance giant, Gree announced that it would produce its own mobile phone, it seems that Sending signals to the industry to open up the entrance to smart homes, but until now, we still don't see Gree's mobile phone on the market. Instead, Gree will continue to invest in the research and development of Gree's 2nd and 3rd generation products. Did you enter a mobile phone market that you don't have any advantage of, and made your own popularity, or did it really work for smart home entrance? It is also difficult for us to make accurate guesses. However, is continued investment in the mobile phone industry a reason that affects Gree’s market development and product design orientation?
Haier has great potential to develop smart homes!
Haier holds a leading position in the field of refrigerators and washing machines. In the area of ​​smart home appliances, Haier has previously established a U-home system to integrate its own smart home products in line with its rich product line. In April of this year, U+App On the line also indicates that Haier will further develop the smart home market, in the future home appliance market, Haier is still worth watching.
Haier U-home
Where are the difficulties?
Traditional home appliance giants are exploring new market development directions. Smart home appliances, smart home ecosystems, smart home entrances, etc. are all they want to do, and the United States has produced a beautiful financial report that gives them more confidence. To invest in the development of smart homes, but how to make their own large product lines to achieve intelligent transformation while ensuring the traditional market advantages of the product, which is bound to be measured.
Gree has a great advantage in the market of air conditioners compared to the United States. Gree's cloud platform is also a signal that Gree wants to promote intelligence. Of course, perhaps Gree really wants to make its own mobile phone and seize the first-hand smart home entrance. On the road to exploring smart homes, Gree still needs to work harder.
Haier owns many advantageous products and its own product line is also abundant. How to promote and integrate resources to expand their smart home ecosystem will be an important factor in promoting their development. Every family has a hard time, the beneficiaries of industry competition are likely to be consumers, and we can expect more excellent intelligent products to improve our quality of life.
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