[PConline Talk] As the most influential technology and home appliance exhibition, IFA Berlin International Consumer Electronics Show (IFA2015) will be held on September 4-9, 2015 in Berlin, Germany. More than 50 IFA exhibitions have been held, and have long been recognized by industry insiders and consumers. What do consumers need to be concerned about in this technological feast? What kind of vane will be brought to our future home appliance industry by this home appliance exhibition? Let's let the author summarize it for everyone.
Black power industry continues to bring strong impact
The black power industry has pushed the built-in system and intelligent mode from the current year and gradually shifted its focus back to the user experience. In recent years, Samsung, LG and other big TV manufacturers have launched curved-surface TVs. The previous year's curved surface Samsung UHD technology and LG's OLED TV products are not only With amazing color performance, and excellent contrast and display fineness, these advantages have attracted the attention of many consumers and have gradually become the industry's new vane.
HDR will often appear in the phones we photograph. It combines multiple exposures to produce brighter, more detailed images. In recent years, HDR has gone into the TV to achieve the perfect combination of HDR video and 4K. Create a more perfect look and feel experience, the light and dark position of the image capture is more real experience. At the beginning of the year, LG brought us a brand new HDROLED panel that will be hailed as the next generation of the best TV. This IFA2015 LG will exhibit a curved ultra high-definition TV with a screen aspect ratio of 21:9, with a screen size of 105 inches. It is a large-screen TV. The LG105UC9 achieves excellent image quality through LG's true 4K engine Pro and IPS 4K panels. It has a 5K screen and a 7.2-channel speaker system. This TV is the top ultra-high definition TV in LG technology.
Among the TV products that have taken the lead this year, Samsung will bring to everyone the upcoming 105-inch TV UHD UA105S9W. This TV is very visually pleasing and has a huge screen for you to come to the theater. This curved TV is not only equipped with a perfect arc, but also has a screen ratio of 21:9. It can realize a large screen size, and users can feel different scenes when they watch. At the same time, the extremely narrow border makes it difficult for the user to realize the corners to achieve two. At the same time have a physical resolution of 5K to 5120 * 2160 to make the details clearer. The advantages of Samsung's surface ultra-high definition TV have its unique large screen, allowing you to get into the theater addiction. It is still a 5K TV with a resolution of 5120*2160, which can bring you more realistic viewing effects.
And Sony will also exhibit its large curved TV BRAVIA S90 with 4K Ultra HD resolution. Use Trilumios display technology to ensure the richness of color, X-Tended dynamic range technology provides balanced contrast and dark black tones, X-Reality Pro system can be all the screen content to 4K ultra-high resolution, brings perfect Quality experience.
From many key brand TV shows in recent years, it can be seen that using 21:9 large screen size becomes the focus of IFA2015 black power, with its own color management system to provide users with more realistic experience, so that consumers experience their true self Home theater presence feeling effect.
White electricity layout will be more energy efficient
According to survey data from Zhong Yikang (a nationwide household appliances survey agency), the white goods market in 2014 was mediocre, and the monitoring data of Zhongkang offline indicated that the retail sales of refrigerators, washing machines, air conditioners and retail sales decreased respectively. In fact, in recent years, the era of intelligence has spread from black to white electricity products. At the same time, with the real estate blowout again, white electricity products may usher in a new peak period.
The white electricity market is gradually pursuing the road of industrial design, trying to attract consumers through appearance styling, of course, too prominent and strange appearance does not better attract the attention of consumers. This year TCL's first whitewasher and washing machine series to be unveiled at IFA 2015, employs a professional German professional design team, adopts the industry's first, minimalist R3000 gold arc design, unique R30 perfect fillet, to Jane to the United States with the color with , Perfect smooth lines than the fuselage lines, breaking the traditional visual limitations of the washing machine.
The pace of intelligence has only just begun in the white power industry, and the concept of white intelligence is not limited to the wifi interconnection concept. It will be a more systematic and integrated pattern, such as the latest automatic dispensing technology for washing machines, practical sterilization technology, and the removal of bacteria from clothing. At the same time, intelligent foam net technology, alpha washing technology and Wu Cao cycle spray cleaning technology make clothes easier to remove stains. The intelligent food grouping technology in the refrigerator can effectively ensure the best preservation quality of the refrigerator ingredients.
On the other hand, environmental protection and energy-saving white household appliances will also become the first choice for consumers. Most refrigerators are one of the appliances that run around the clock without interruption. The washing time is too long for each washing machine, and it will become a chronic pain point for consumers. With the national emphasis on environmental protection, frequency conversion technology has become a white goods trend, not only brings a quiet user experience, but also the province's electricity bill has become an important promotional value for business promotion.
Small appliances are closer to our lives
In recent years, with the acceleration of urbanization, the demand in the tertiary and tertiary markets will continue to increase, and the market has great potential. Of course, the outbreak of small household appliances needs to be guaranteed in terms of product quality. China's small home appliances category is not as rich as foreign countries. Foreign designers have developed and designed small home appliances that can better improve our daily lives through various ideas.
This year's IFA air purifier will be one of the highlights. Effrey Air Purifier uses environmentally friendly TSS patented technology to produce high-temperature sterilization up to 200 degrees Celsius. For airborne microorganisms, the elimination rate can be as high as 99.99%. To be practical. Of course, the most exciting place for Xiao Bian is that it does not require maintenance and cleaning, and it does not require the replacement of components. This is definitely the product that consumers are eager for.
The intelligent development of small household appliances is more style than black and white. Remember that at the IFA 2014 exhibition, Dyson was the leading vacuum cleaner technology company. Its 360° Eye vacuum vacuum cleaner products changed us through smarter sensor technology. The way of cleaning can be seen in the direction of intelligent development in the traditional vacuum cleaner industry. As Electrolux, the originator of intelligent vacuum cleaners, paused in the field of sweeping robots for many years this year, in addition to hand-held vacuum cleaners, smart vacuum cleaners will also develop for a year.
In recent years, personal care small appliances can never be ignored, including products for oral hygiene. In addition to the interaction between mobile phones and toothbrushes to achieve clean and intelligent management, the innovative facial beauty equipment enables women to absorb cosmetics through ion, atomization, vibration and other effects. These products also appeal to consumers.
Full text summary: The above total product development trend may be announced at IFA2015. From the bright spot surrounding IFA, it is learned that black power pays more attention to the telepresence user experience; while the industrial design and intelligent era of white power will enter the fast lane, small The home appliance industry is more integrated with our lives. Want to learn more about IFA2015? Pay close attention to the Pacific IFA2015 theme!
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