First, market analysis
This article refers to the address: http://
According to the statistics of the China Hotel Management Association website: From the beginning of the first hotel in China, Jianguo Hotel, as the Chinese economy continues to grow rapidly, business travel, as well as personal travel and holiday are also developing rapidly. The Chinese hotel industry has grown at an incredible rate in the past few years.
Domestic statistical forecast
Since the 1980s, with the establishment of large international hotel management groups such as Shangri-La, Intercontinental, Holiday, Peninsula, New World, and Hyatt, China's local hotel management model has been greatly challenged. From 1998 to 2006, the average annual growth rate reached 20.12%, of which the fastest growth in 2000, the growth rate was as high as 56%. In 2004, the total number of star-rated hotels exceeded 10,000. In 2006, the number of star-rated hotels was 4.12 times that of 1998.
According to the China Tourism Statistics Yearbook and related statistical reports, there were more than 300,000 hotels and tourist accommodation units in the country at the end of 2007. The number of star-rated hotels has increased from 6,029 in 2000 to 14,326 at the end of 2007, including Platinum Five Stars (Beijing China Hotel, Shanghai Portman Ritz-Carlton Hotel, Guangzhou Garden Hotel), 361 five-star hotels, and four-story 1631. There are 5,534 Samsung, 6,158 two-star hotels, 1.6 million hotel rooms, more than 1.6 million direct-operated star-rated hotels, and more than 65 newly-rated five-star hotels nationwide, an increase of 30 from 2006. There are more than 300,000 restaurants and tourist accommodation units in the country, with more than 5 million employees. The average annual growth rate is over 15%. On August 18, 2008, a report released that on the night of the opening of the Olympic Games on August 8, the revenue per room in Beijing hotel soared by 546% to $390. Hotel occupancy rate reached 86.3%, while average house prices rose 421% to $451, up $364 from the same day in 2007.
Foreign statistical forecast
Steven Rudnitsky, president and CEO of Wyndham Hotel Group, studied the hotel industry in China and found that the total value of the Chinese hotel industry was about $17 billion, compared with the US. The industry's output value is about 130 billion US dollars, the US population is 300 million, and China's population is 1.3 billion; China's GDP growth rate is 10%, while the United States is 2%; therefore, Ronischi believes that 'the Chinese market There is a lot of room for development'.
On April 22, 2009, Michael D. Johnson, Dean of the School of Hotel Management at Cornell University in the United States, said that the total number of rooms in China's star-rated hotels is currently 2 million, which is expected to grow to 5 million in five to seven years. The entire Chinese hotel market is also expected to surpass the United States in 5 to 10 years.
According to the prediction of the United Nations World Tourism Organization, China will become the world's number one tourist destination country and the fourth largest tourist source country in 2015; China's inbound overnight visitors will reach 100 million; domestic tourists will reach 2.8 billion; according to world tourism According to the organization's calculation, for every 1 yuan increase in tourism income, it can drive the related industries to increase income by 4.3 yuan. It should be said that the tourism industry is an important link to stimulate domestic demand. Therefore, travel-related tourism hotels will surely usher in a better development opportunity.
Market summary
The overall scale of China's star-rated hotels has continued to rise rapidly. It is not difficult to see through research and analysis that in the years of rapid development of high-star hotels in China, there are two major forces: private capital and foreign capital, becoming a high-star hotel industry. The main driving force for growth, especially the entry of multinational high-star hotels, has greatly promoted the competition in China's high-star hotel market and greatly changed the business format and competitive landscape of high-star hotels.
Driven by large-scale international events in the future, including the 2010 Shanghai World Expo and the 2010 Guangzhou Asian Games, foreign-funded high-star hotels are expanding rapidly, and domestic-funded hotels are forced to upgrade to cope with competition. Therefore, the hotel IPTV service system will become a new development trend of video multimedia services in the hotel industry in the future. The demand for hotel IPTV will be greater in the future, and the prospect of market development potential is also broader.
Second, the industrial structure
Early industrial structure
In most of the early days, the video service of the hotel was relatively simple. Basically, it was directly connected to the cable TV program of the radio and television. The content was relatively simple. The better hotels had simple EPG and VOD systems, and the services and contents provided were relatively rough. The services of the entire hotel industry are relatively simple, and there is no obvious characteristics of the hotel multimedia service industry architecture. There is no operational awareness of simple EPG and VOD. The entire industry structure is:
Everything is centered on the hotel, EPG and VOD systems, and the library are also purchased and used by the hotel itself (there were no EPG and VOD systems in the early days). The purpose is only for the basic value-added services of residential users. There is no commercial operation. Maintenance management. These system equipment manufacturers are also not involved in the operation, and the hotel does not actively operate. These EPG and VOD system equipments have no obvious commercial benefits to the hotel, and naturally become the cost of the hotel.
Current industrial structure
At present, with the fierce competition and economic development of the hotel, people have put forward higher requirements for star-rated hotel services and are moving towards a more intelligent direction. Hotel companies need to reduce costs and achieve intelligent management; accommodation customers demand high quality, personalized service. Therefore, the current hotels basically have their own hotel intelligent management system, broadband network system, video multimedia service system and so on. However, all of these systems and services operate independently under the management of the hotel. The hotel's focus is on room management, and there is a lack of content products for these value-added services, with no extra time and operational experience. In short, there is a market for demand, and now the hotel IPTV industry that specializes in serving hotel users has emerged. Now this industry service is taking advantage of the development of domestic IPTV digital TV, and subdividing new hotel IPTV services. Its general industrial structure is as follows:
In the above picture, the hotel IPTV operator needs to integrate equipment and software vendors, product integrators, content providers, and all aspects of government radio and television resources, and then unified packaging and integration to provide to star-rated hotel companies, and then give each one through the hotel Room accommodation customers offer a personalized, short-term, point-to-point personalized service. Accommodation customers can directly trade with the merchant through the hotel IPTV system, or order their favorite movies. Such a star hotel is also a channel for hotel IPTV operators.
In terms of integrating radio and television resources, it is mainly considering that there is a certain policy risk in hotel IPTV. In addition, traditional broadcast cable TV programs and digital pay channel resources are generally subject to local radio and television control. In this way, it is bundled with radio and television. The broadcasting and television provides policy and traditional TV channel program resources. The hotel IPTV operators provide platform technology and market operation management. This is also the mutual benefit of the two sides' respective advantages and complementary resources.
Third, the terminal customer
Hotel IPTV faces short-term accommodation customers who are star-rated hotels. These customers are the end users of the hotel's IPTV system services. Generally, according to their itinerary, these customers can be divided into two major categories of business and tourism customers. The characteristics are as follows.
Business customers: The general accommodation time is short, and the time and travel is relatively compact, mainly to handle official duties. There are needs in business services, such as business video conference calls, video multimedia emails, and so on. Leisure time outside the official business will also be on demand for some video programs or video games to relax, but also interested in local features. In addition, business users are generally publicly funded and are not sensitive to the price of hotel consumption. They pay attention to the high-quality service enjoyment, and the potential consumption power in the future will be high.
Travel users: The general accommodation time is relatively long, and the time is relatively abundant. The purpose is to travel and leisure. Therefore, it is mainly interested in local attractions, and there will be certain service needs for local food and transportation. After the end of the day, some video programs will be broadcasted at night or some video games will be played. Travel and leisure are generally mostly at the expense of individuals, and are relatively sensitive to prices.
Fourth, product service
The services provided by hotel IPTV operators should not be too many and too complicated, but should be based on customer needs, focusing on the provision of boutique services. According to the characteristics of star-rated hotel accommodation customers, it is recommended to provide time-shifted TV, video on demand, food, transportation, travel, weather, lottery, shopping and so on.
Time-shifted TV: Provides time-based recording and review of digital TV channels and pay-per-view programs for digital TV, charging end users.
Video on demand: mainly based on movies, and can also include cross-section, drama, music MV and other parts. Each part is divided into two parts: the latest release and the classic recommendation. The number of libraries is not too large, and the timing is updated. According to a single on-demand or sponsorship fee.
Gourmet: Provide local customers with local food and beverage introductions and featured hotel recommendations and inquiries free of charge to end customers. Charge the restaurant company.
Traffic map: Provide local transportation routes and map inquiries, information about aviation service agencies, taxi reservations, etc. to the end customers free of charge. Receive promotional fees from business merchants.
Tourism: Free use by end customers, mainly introducing local famous attractions, as well as providing scenic ticket customization and travel information services. The operator collects the publicity fee from the scenic spot operating company.
Weather: Provides comprehensive weather conditions in the area, as well as weather information for tourist attractions, which are free for end users. Charges for businesses that place advertisements in weather forecasts.
Lottery: Gaming is also a major benefit of the foreign hotel industry, but it is subject to national control in the country. Currently, the lottery is the only legal gaming game in China. Working directly with the lottery service provider or the lottery center, the revenue comes from the sales commission rebate.
Shopping: Free for end users, mainly local specialty products, and local specialty online purchase services. The rental fee for the special-purpose operator's toll collection platform, or the rental fee plus the share.
Games: Free all kinds of latest game introductions and free demos, and collect promotional fees from game companies.
Self-service: It can provide virtual service desk staff, check-out procedures via video, automatic wake-up, and online booking of rooms, which not only reduces costs, but also provides guests with greater convenience.
V. Business model
In the hotel IPTV industry, it mainly involves system equipment vendors, local radio and television, content integration and content producers, hotel providers, hotel IPTV operators, and end users. From the perspective of hotel IPTV operators, since we have to be an operator, we must have our own core advantages. At the same time, we must position our respective roles in the industry chain and do their own division of labor so that every character in the industry can benefit.
To be a real hotel IPTV operator, the first step is to have a complete operational support management system platform. Through this system platform, hotel providers, content integration and content producers, radio and television, and end users are connected for unified management. The basic core of IPTV operators. There are different business models for different roles, but it is close to everything that may lower the threshold for the use of end users. It is best to use the customer free of charge to the terminal and charge the upstream enterprise a fee. The business models of hotel IPTV operators for other roles are as follows.
System equipment vendors: Providers of hotel IPTV operations support system platform software and hardware, hotel IPTV operators can spend money to tender for their software and equipment.
Local Radio and TV: Provide IPTV access and operation policies, as well as cable TV channel programs and pay channel program resources; hotel IPTV operators are responsible for content integration and marketing operations, after which the two parties divide, guarantee, share or buy out according to actual income. And so on.
Content integration and content creators: Divided into actual content on demand or product revenue, or guaranteed to split, or buy out.
Hotel: As a channel for hotel IPTV operators, hotel IPTV operators provide free hotel IPTV service operation support system platform, and then the two parties divide the commercial revenue generated on the platform, mainly advertising and video on demand revenue.
End users: Free use of all application service functions of the hotel IPTV platform. Online purchase of local featured products is personalized and charged according to the consumption of the products, and the product charges are collected by the hotel.
Advertisers: Add various types of ad placements in different content sections, and collect advertising costs from ad-serving companies.
Sixth, investment analysis
6.1 Investment size budget
According to the analysis of the previous Chinese hotel market, the size of hotel rooms in China may rise to around 5 million in the next few years. Then, referring to the development speed of China's hotel industry and the future development plan of international hotel groups in China, the total size of the largest hotel group in China in the next few years is estimated to account for up to 10% of the national market share, that is, The scale of around 500,000 rooms. Below, 500,000 rooms will be used as the budget basis for the investment cost of a hotel IPTV system platform operator in the next few years. The general hotel IPTV system platform can be easily divided into three parts: IPTV-OSS operation support system, application service system, and set-top box. The following is a budget analysis of the three major cost investment scales of the hotel IPTV system platform. The details are as follows.
Application business system
The interactive application parts of the hotel IPTV include VOD, TSTV, TVOD, NPVR services and advertising on demand, EPG advertising and other services. In order to reduce the initial investment cost, this interactive application part is built in phases. The first phase of the interactive application part of the configuration is assumed to cover the budget of 16,000 rooms and 16,000 concurrently. The budget is as follows:
Content scale: 5000 hours of program library, 2000 pages of information pages;
Storage scale: central node 10T, 2T per sub-node (20% popular programs);
On-demand concurrency: Center 2000 concurrent streams, each sub-node 1000 concurrent streams;
Number of time-shifted channels: Center 73 (6 sets of IP live broadcast, 67 sets of digital TV channels), channels, 3 hours per channel;
nPVR: Center 73 (6 sets of IP live broadcast, 67 sets of digital TV channels), 7 channels of nPVR per channel;
Network structure: center + sub-center (service node) level 2 structure;
Deployment scale: one central node of the group head office, 14 provincial and municipal nodes;
User size: A total of 500,000 rooms are covered.
The overall budget for applying part of the cost of the business system is as follows:
OSS Operation Support System
Compared with the application service system, the OSS operation support system is positioned at the top layer, which not only can integrate various application service systems, but also can provide unified services to users and provide a unified operation support platform for operators; generally includes product management and resources. Management, business management, billing management, accounting management, system management, interface adaptation layer, operation information maintenance, customer service management, rights management, license control, log management, system management and maintenance terminals, etc., these modules will be distributed On the corresponding PC server, background minicomputer server and terminal.
The OSS operation support system is a coverage and convergence relationship for the application service system, and the application service system can continue to increase. The OSS system only needs to add corresponding management and interfaces. Aiming at the operational characteristics, networking requirements and future application business development needs of hotel IPTV operators. The future OSS operation support system must have strong scalability. At the same time, the OSS operation support system can adopt the J2EE middleware specification, distributed object design and Java software technology to support the portability of multiple hardware platforms and operating systems. . It can support hotel IPTV operators to gradually increase investment in hardware according to the actual situation of business development, and improve system performance requirements. In response to the above requirements, according to the future budget covering 500,000 rooms, the budget of the total investment cost of the OSS operation support system is as follows:
Note: The investment cost budget of the above application interactive business system and OSS operation support system is based on the quotation plan given by a system provider to an IPTV operator in 2007. If you follow the same configuration, the current price cost should be cheaper than the above.
Set top box
According to the previous future, the budget of 500,000 rooms is covered. In order to meet the strong interactive application of the hotel, the cost of each interactive set-top box is estimated at 1,000 yuan. The total cost of the set-top box investment is as follows:
Based on the cost budget data of the above application business system, OSS operation support system and set-top box, the total direct investment cost of the hotel IPTV system platform is shown in the following table:
At the Shanghai People's Congress Press Conference in February 2009, Wang Zhong, deputy director of the Shanghai Municipal People's Congress Budget Working Committee, said that for high-end hotels, the average rate of capital preservation must reach 30%. In this revenue budget, the occupancy rate of 30% will be used as the basis for the overall income breakeven budget analysis. The detailed budget is as follows.
As can be seen from the above table, in the case of ignoring other expenses, each room only earns 3622.9438 yuan (for the convenience of the following calculation, the result is calculated according to the rounded off of 3623 yuan) before the total investment of the previous period can be recovered. Theoretically this breakeven. However, if you want hotel accommodation users to pay a high amount of investment cost in one time, it is too difficult, it is impossible. Therefore, it is recommended to spread to each room by day, so that it can be distributed to multiple accommodation users, and they will be more acceptable. In addition, hotel accommodation is generally calculated by the number of days, so it is more feasible to spread the cost to multiple accommodation users by day. The following assumes that the hotel IPTV operator has to recover the above investment cost within one year (taking into account the Spring Festival holiday, calculated in 360 days a year), the cost of each room per day is as follows.
As can be seen from the above table, if the investment cost is to be recovered within one year, the cost per share of each room will be allocated to 10.0638 yuan per day (for the convenience of the following calculation, the result is calculated according to the rounded 10 yuan). Breakeven can be achieved.
6.2 Summary of earnings analysis
Through the above simple analysis, according to the occupancy rate of the hotel's guaranteed capital of 30%, the hotel IPTV operator must achieve breakeven within one year, then only need to spend more than 10 yuan per IPTV per day. At present, hotels are generally dominated by business and tourism. The consumption power of such users is relatively high, and their sensitivity to prices is not high. In this way, it is easier to charge an extra IPTV fee of about 10 yuan per room per day.
However, it should be emphasized that the above investment income analysis does not take into account the financial expenses of hotel IPTV operators (such as bank interest), operation and management expenses (such as personnel, office, maintenance, content copyright, etc.), taxes and fees (such as business tax). In the case of other expenses, etc., a simple rough profit and loss budget analysis; in addition, the above occupancy rate is calculated according to the star-rated hotel's guaranteed occupancy rate of 30%, but the actual national hotel hotel average occupancy rate is much higher than This percentage, personal estimates are at least 50%, so that the hotel room stayed in the increase, the average cost per room may be greatly reduced; at the same time, the above hotel IPTV system platform application business system and OSS operation support system The cost budget is also a reference to the price system two years ago. If the system cost is reduced, the total cost will also be reduced. Therefore, according to the results of the break-even analysis of the above investment income, I personally think that the hotel IPTV operator must be profitable.
Finally, I personally feel that for these business users staying at the hotel, it is more appropriate to implement the IPTV price strategy for them. If you charge 20 yuan for IPTV usage per room per day, then you can enjoy all the IPTV application business services such as movie on demand, unlimited local calls, and cross-regional video conferencing. These high-end residential users will definitely feel that they can spend 20 yuan. Enjoying so many services is great value for money. In this case, not only can all investment costs be recovered within one year, but also high profits. Therefore, the ARPU value of users of these hotel IPTV is not only high, but the future consumption potential is even more unlimited. In short, investing in the hotel IPTV industry, I personally feel that the risk is relatively small.
Seven, operational recommendations
The hotel IPTV industry is now a user segment of IPTV, which is developing rapidly, but the competition is fierce. Therefore, the personal advice for doing business is as follows.
First: the platform function must be stable, modularized distributed architecture design, and have its own core hardware and software technology.
The hotel IPTV operator can also completely purchase the hardware system of the third-party enterprise hotel IPTV, and use other people's operations to support the management system for operation management. However, as a hotel IPTV operator cannot provide a powerful operational support system platform with independent intellectual property rights, it will be difficult to establish a foothold in this market. The platform should solve the functions of billing, end user management, operation data statistics, hierarchical platform management, authority management, platform network architecture, media asset content distribution management, SP/CP management, and report statistics and data mining. Among them, the personal recommendation hotel IPTV operator must have its own core technology advantages in the platform, preferably in the core function modules of the platform such as billing, terminal user management, authority and security management, content distribution audit, SP/CP management, etc. Your own hardware and software technology. At the same time, technology development must be done in accordance with national or international standards, and a standard platform interface between hotels, SP/CP, billing, etc. should be reserved. Modular distributed platform design, to meet the needs of future multinational, group, and chain operations, the system platform adopts multi-level distributed management design, and its central management platform must be equipped with multi-level and distributed platforms in different regions to achieve powerful Unified integrated management, centralized control, system linkage and user authentication functions.
Second: Professional things are done by professional people.
It is impossible for operators to do all the services in the hotel IPTV industry chain. Operators should do what they are good at. The key experience should be in the aspects of platform, planning, marketing, operation management, and industry development. Specific content and application development can work with relevant industry-specific company teams, and they will do better than operators.
Third: policy risks should be prepared in advance to prevent countermeasures.
Hotel IPTV applications are generally based on VOD on demand. Before the announcement of the broadcasting and television IPTV license policy, the Ministry of Culture has been supervising the video on demand content of the hotel. Radio and TV's IPTV license policy is mainly aimed at public users using IPTV technology, and does not involve restrictions on video on-demand within the hotel. In combination with China's national conditions, operators should be able to work with local radio and television to operate the hotel IPTV business together to reduce future policy risks.
Fourth: pay attention to the details of the use of end customers.
Do a good job of empathy, everything must start from the end user's needs, to be convenient for users to use, design to be human. For example, the set-top box integrates the telephone functions, and the two are unified into one, and at the same time, a cordless telephone handset is configured, so that the telephone can be connected at any position in the room, or can be used as a remote controller of the television, and can also perform video. Conference call. In addition, the phone function on the set-top box is always on. Once the TV is turned on, the function of the set-top box is automatically turned on. This makes it truly intelligent and versatile, and is convenient for users. Also, it is best to achieve high definition standards for all video programs. In terms of program and page frame design, it is necessary to improve the efficiency of the program and meet the user's viewing habits. In short, we try our best to improve the page speed and optimize the page layout and design, and strive to improve the user experience.
Fifth: the supervision of program content can not be loose
With the emphasis on intellectual property rights and the strict regulations of national regulations on the content of radio and television media. Operators must do a good job in content supervision, establish a strict content audit management mechanism, and have to undergo corresponding auditing and supervision mechanisms for film source, production, and release to avoid content irregularities or infringement of intellectual property rights. Legal disputes.
Sixth: The platform network architecture should be well planned.
Because the hotels are scattered, there are all over the country, even if the same city hotel is relatively far away, there is a certain distance. Therefore, hotel IPTV operators should consider the operational characteristics of cross-regional, different locations in the same city, and national unified management when planning the initial operational support system platform. To solve these problems, at the beginning of the operation support system platform planning, there must be a national system, local sub-systems, front-end systems and other classification ideas. At the same time, we must also consider the management, review, production and distribution of national video programs and local programs. Since video programs have network bandwidth problems, the operating platform must have an intelligent network load platform function.
Seventh: focus on the first-line market
According to the Beijing Municipal Tourism Administration, by the end of 2007, there were 806 star-rated hotels in Beijing, including a platinum five-star hotel, 41 five-star hotels, 114 four-star hotels, and 257 three-star hotels. 338 two-star hotels and 55 one-star hotels. At the same time, there are 4978 social hotels in Beijing, with 210,000 rooms and 438,000 beds. In addition, star-rated hotels in Beijing account for only 5.5% of the country, but five-star and four-star hotels account for 12.3% and 6.6% of the country, respectively, and the proportion is not small. Therefore, operators of hotel IPTV should still focus their key core markets on first-tier cities with influential and high market share in China, such as Beijing, Shanghai, Guangzhou, and Shenzhen.
Eighth: price strategy
Pricing is a key factor in achieving growth goals, and price strategies vary widely. In France, operators have launched triple play packages on the one hand, and the ARPU value has been boosted by video on demand and sales of pay TV packages. In Belgium, operator Belgacom launched a more favorable price than cable TV, which contributed to the substantial increase in market size. In Germany, T-home has significantly lowered its price to compete with other pay-TV platforms. However, China wants consumers to pay for IPTV once, which is obviously a bit unrealistic. Therefore, it can be considered that the hotel IPTV charging adopts the method of coexisting in the form of frequency-on-demand charging and sponsorship, and advocates the humanized thinking of 'my consumer, I am the master', and provides users with space for independent choice.
Ninth: Brand Name Definition
Now due to the uncertainty of the policy, it is recommended that these services should not be called hotel IPTV. Operators can give their hotel IPTV system platform the hotel multimedia integrated application service system platform. In this way, it is possible to avoid sensitive IPTV policies and some industry regulations, and also facilitate operators to conduct marketing and operation management. In addition, since it is not called IPTV, it does not form a positive competition with broadcasting and television. The operating business is also a partner of local broadcasting and television, helping the broadcasting and television agents to promote and operate their ordinary channels and pay channels in the hotel industry market. When designing the operating system platform, reserve various standard interfaces with broadcasting and television to facilitate cooperation and platform docking.
Eight, the future outlook
Group trend of the hotel industry
The liberalization of the Chinese hotel market, foreign high-star hotels quickly enter the Chinese market, such as France's Accor, Intercontinental, Ritz Calton, St. Regis, Regent The top brands of international hotel groups such as Park Hyatt and FourSeason are fully accessible, and these international giants are eyeing the huge business opportunities brought by the Olympic Games, the World Expo and the increasingly prosperous tourism economy. The world's top hotel management groups are all right. The head of the Chinese region has raised the demand for high-end hotels from 50% to 200%.
Among them, the French Accor Group, one of the world's largest hotel management groups, announced in April 2009 that its number of hotels in China will more than double by 2011, bringing the total number to 1,800. At present, the number of Accor Group hotels in China has reached 76, with a total of 22,101 rooms, distributed in 35 cities in China. Its seven brand networks cover luxury to economical markets, including Sofitel, Pullman, Grand Mercure, Novotel, Mercure and Ibis to meet the diverse needs of our market.
With the continuous development and reshuffle of the hotel industry, the hotel industry will gradually develop towards the trend of grouping and chain operation. At the same time, group management and chain management have also put forward new requirements for hotel management. Usually, group companies and their affiliated hotels will be separated from each other, and some even transnational. In addition to the local management and monitoring of each hotel, the headquarters group company also needs to centrally manage and monitor its subordinate hotels. The demand for management and monitoring of remote networking will also emerge in large numbers. Network management and monitoring have unique advantages in networking. By deploying a management platform, you can connect to the management and monitoring systems of subordinate hotels via the Internet. The management platform provides a unified login interface and user authorization. The group company can conveniently log in to the whole system and conduct business management and monitoring calls according to the corresponding authority, which is convenient for unified management.
Therefore, with the chain of hotel industry chain, the multi-level distributed multi-level hotel IPTV system platform must realize cross-regional management and application in the future, which is also the development trend of the hotel IPTV system platform in the future. The future super-hotel IPTV system platform, like Wal-Mart's super-operating back-end database system, will also become a super tool for hotel giants to operate and manage hotels.
Hotel wireless network application trend
In order to improve customer satisfaction, the hotel attaches great importance to the use of new technologies. The wide application of my personal wireless network in the hotel industry is a future development trend. Deploying a wireless network not only allows customers to access the Internet anytime and anywhere, but also facilitates hotel operations management. For example, hotels can be equipped with wireless handheld devices to serve customers faster, help employees understand their preferences and improve hotel operations. In addition, if the hotel IPTV system platform provides wireless solutions, the hotel's video surveillance, alarm, access control, patrol, building automation, fire alarm, elevator control and other weak systems of buildings, can also be linked to the hotel IPTV wireless network system Combined.
For example, general hotel monitoring will involve perimeters, parking lots, doorways, lobby, elevators, shopping malls, floors, restaurants, computer rooms, warehouses, and more. If wireless access is used, only one network camera supporting wireless access function needs to be installed for each monitoring point, and no complicated transmission cable is set up at these monitoring points, which fully realizes the hotel wireless network resources. Sharing and simplifying the installation of monitoring points, and the location of monitoring points can also be unaffected by the geographical environment.
In short, the future hotel IPTV system platform must be in the direction of combining integrated functions and multimedia. Whether it is wired or wireless access, it must have powerful unified management, centralized control, system linkage and user authentication. Right function. It is necessary to adapt to the trend of the future hotel industry group and chain, to achieve true multi-system integration and unified management operations. The wide application of the future wireless network in the hotel IPTV system platform can not only avoid the trouble of large-scale network cable installation and debugging, but also greatly improve the service experience of the hotel users, the technology level of the hotel industry service, and the operation of the hotel. Management efficiency.
Roof De-Icing Heat Film is mainly for Snow Melting Mat,Anti-Freeze,Reduce risk and save time by installing snow & ice melting systems on your roof or gutters,snow melting around chimney,snow melting fast on roof,snow melting ideas,snow melting machine used in boston,snow melting materials,snow melting salt replacements,snow melting services,roof gutter de-icing kit,roof de-icing system,roof de icing products.mats,flat roof de icing system,roof deicing tape,heat roof snow de-icing kit,flat.metal roof de-icing,diy roof de-icing,thermal technologies roof de icing system,easy heat roof de icing,Melting Snow on your roof ,prevent damage for your house,It's economical for Infrared heating film for roof heating.It's Simple to install and move.It is easy to clean and portable.we are a professional and leader Chinese exporter of heat film,Customization options(for example: SMT components,flex cable and connectors) can provide the perfect complete solution that can significantly reduce assembly time and increase productivity.Providing a variety of complex shapes design,and different power designs. Membrane in the same piece electrically heated heating circuit can be designed and holding circuit,we are looking forward to your cooperation.
Snow Melting Heat Film For Roof Protection
Roof Heat Film, Snow Melting Heat Film,Snow Melting Pad For Gutters,Snow Melting Salt Replacements Heater
ShenZhen XingHongChang Electric CO., LTD. , https://www.xhc-heater.com