US refrigerators set off a low-carbon banner to promote green upgrades in the home appliance industry

In recent years, in the refrigerator market in China, Midea has successfully achieved the “latecomers” through the new business model of “Technical Marketing Brand Composite Drive”, and has jumped into the top two refrigerators in China in just a few years. In the eyes of the responsible person of the refrigerator in the United States, "the market success of the US refrigerator this year is expected, which is due to the forward-looking layout of the company in technological innovation, respecting the user experience in marketing, and competition in the industry. Sustainability has built a steady, solid and high-speed growth channel.

The first greenhouse gas emission certification in the refrigerator industry reflects the strength and confidence of Midea's refrigerators in terms of green, energy-saving and low-carbon comprehensive innovation from the perspective of the entire industrial chain. It also opened up new ideas for the forward-looking and future R&D layout under the leadership of deep technology innovation for the entire refrigerator industry. The person in charge of the US refrigerator said frankly, "As the leading company of white goods, energy saving and emission reduction has become the common goal and direction of all products and industries."

In the field of air conditioning, the United States has upgraded the energy-efficient and efficient DC-inverter air conditioners. At the same time, the US Midea Air Conditioner Energy Efficiency Upgrade Project won the financial support of China's “Top Ten Key Energy-Saving Projects” within the central budget. There are only 4 in Guangdong Province. The project was selected; in the central air-conditioning field, the environmentally-friendly air-energy hot water machine was popularized. In this round of energy-saving subsidies, the air-energy water heater obtained the financial subsidy of up to 600 yuan in all energy-saving appliance subsidized products, and showed it to the society. Midea's leadership in the process of energy saving and emission reduction; in the field of refrigerators, the realization of the promotion of all-efficiency and energy-saving new products, in which the Van Dyro Italian three-door refrigerator adopts "multi-channel return air technology", significantly improving the return air structure and evaporating The frost on the surface of the device is more uniform, the defrosting time is shorter, and the energy consumption of the refrigerator is lower. In the field of washing machines, the upgraded storm of the variable frequency drum washing machine is launched, so that the drum washing machine with more power saving, more water saving and lower noise can quickly move toward thousands of thousands. Household.

As early as 2010, Midea released the “carbon road map” strategy, from the business philosophy, technology research and development, manufacturing to supply chain, marketing, service system to fully implement the “carbon road map” strategy of low carbon upgrade, emphasizing the need to build a strong The green competitiveness has grown into a model of “greening” for Chinese companies.

At present, the US refrigerator is undoubtedly the first in the Chinese home appliance industry to open a corner of the company's comprehensive "greening" strategy prelude, which will play the role of the white light green green low-carbon banner in advance to lead the upgrade of China's home appliance industry.

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