Magic Leap has a new patent surfaced. According to this U.S. Patent and Trademark Office document, the patent submitted by the four Magic Leap staff is a scheme for using AR to conduct commodity price comparisons. The specific description is: When you wear AR system equipment (such as glasses) For the item you want to purchase, the AR system will display the same product information from other retail stores for comparison.
Similar products: Amazon Flow is Amazon's similar parity feature introduced in 2014. This Amazon app allows you to use smart phones to scan for products and find the same product in Amazon Marketplace; IBM's 2013 smart phone app can be used to allow Users look for products in the same store, given that malls and supermarkets often have promotions in different places.
Observation point: This patent covers different potential scene applications. Magic Leap may not be able to make it a reality in the future. In the patent scenario description, when a user visits an offline store, your AR device will use a camera or RFID reader to scan the product you are viewing and then see if other merchants also have a cheaper option for the product. Now when you go shopping, you will search for the online price of the product on your smartphone, but this new solution reduces the risk of checking the price directly before the salesperson.
Potential value: The artist Keiichi Matsuda showed a horrible reality after the popularity of AR in a six-minute short film - an eye-catching advertisement. However, Magic Leap's patented solution gives a user-dominated experience, and there is currently no sign that Magic Leap's business model is as dependent on advertising as rivals like Amazon and Google. One of Magic Leap's charms lies in its agnostic nature.
Video screenshot of Keiichi Matsuda, showing an overwhelming AR ad
Interesting doubts: Magic Leap has filed many patents, but the source of the sketches is unknown. Sean Hollister of Gizmodo once found the source of Magic Leap patent sketches from a number of films and television shows in an article, which is very interesting. So where does the sketch of this new patent come from?
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