[PConline Talk] Since the advent of smart TVs, the development of the TV industry has in some ways borrowed from smart phones, such as "fight hardware and fight prices," which became even more after the Internet TV brands joined. prominent. Last year, the author mentioned in an article on the TV price war (related link: hardware is worthless? Internet TV price war broke out in full). "Smart TV will compete for the thousand yuan machine market." It was finally released in the latest one. The student was confirmed.
On May 4, 2016, Storm TV officially released a number of new television products in Beijing. Apart from the so-called VR TV, the biggest bright spot lies in the 999 yuan 40-thousand-thousand-dollar machine that vowed to completely eliminate 32 TVs. . At the press conference, the colleagues stormed the army and fired their "red rice" strategy. They were the creators of the era of intelligent television thousand-yuan machines.
Thousand yuan below smart TVs are everywhere
To literally scribble up, "Thousand Yuan Machine" has long been nothing new, and there are still a lot of smart TVs on the east side of Beijing that have searched for prices below 1,000 yuan. The Thousand Yuan Machine that the writer is talking about here is more important in emphasizing a new industry trend. Although TVs priced at less than 1,000 yuan are common, they are almost all old-fashioned, smaller, or very inconspicuous. Branded products, but this time, it seems that the real smart TV price war is about to enter a new stage - the market for thousands of machines.
Thousand yuan machine? TV and mobile phone are not the same
Thousands of Yuan machines should first appear in the smart phone market, but it is clear that televisions and mobile phones are not the same. Smartphones are electronic products. Mobile phone enthusiasts often change their mobile phones every year more often than female tickets. TVs are not the same. Even if they add the word "smart", they have smart hardware and systems similar to mobile phones. It is still just a household electrical appliance. . As the protagonist of the living room, how many people in the family's TV will change every year? Using three or five years is short.
Thousand yuan smart TV, the use of low-cost temptation may be to a certain extent, so that TV "one year for a change" (of course, only for some people) become a reality, after all, the speed of smart TV replacement has been no less favorable and Mobile phones, and in many people's eyes, smart TVs have even become a super-sized smart phone.
Try to imagine, I really can not think of if my home TV to change once a year is the situation. In many people's minds, TV products are still thousands of pieces of household electrical appliances. The price of 999 yuan for a time is really unacceptable. It is not a low price, but it is the quality behind such a price. life? then what? It is possible that for these reasons, consumers will be forced to "change every year" for television. After all, television is not a mobile phone, and the usage scene is relatively fixed and not so frequent. Always convinced that a penny a goods, home appliances re-use of practical, reliable, if you really want to pursue high cost, home appliances are really not suitable.
Xiaobian has something to say
Since the end of the last storm TV conference, the author said that the "999 yuan" smart TV has caused intense discussion among Xiao Bian.
Kitchen and toilet beauty Xiaobian: Mo Er
TV as a home appliance big-ticket item, in the short term, Xiaobian does not have the meaning of a one-year change, even if the TV does not have to carry their own home, but a year for a TV, a single package is already very troublesome, or think TV should retain long The commodity characteristics of life expectancy should not be followed by the "quick consumer goods" route. Thousand yuan TV's price is very temptation, if it is a quality and cost-effective thousand yuan machine, Xiaobian very heart (small series poor ah ...).
Empty net Xiao Bian: Kelvin
At this price, I still take a wait-and-see attitude toward smart TVs, and I still feel like I'm buying a product for a penny or a receipt. Businesses may cut corners in areas where consumers are unaware of them, resulting in lower costs. I still buy TV on the basis of good reason, as well as brand value.
Box Xiao Bian: chasing a light year
With regard to the TV's thousands of machines, it was quite a surprise to see the smart TV for the first time. However, I personally believe in the principle of a penny and a payment. I still hold a wait-and-see attitude toward this thousand-dollar product. , And the use of television is often longer, when buying such products, I will pay more attention to the brand's reputation, design, after-sales service and other integrated performance, rather than blindly pursue the ultimate cost-effective.
TV Xiaobian: Xiaotuo
Why do you want to make a thousand yuan TV? Difficult when I buy TV is to change it every year? Can't just take a look at the news network, can't it make me enjoy the beautiful news network? Is it hard to watch a game, can't it make me look better? The TV Thousand Yuan Machine may be the exclusive dog of me... (forgive him for his single year of anger)
Summary: In fact, for the author himself, the thousand yuan machine is just a signal for the smart TV, indicating that the TV cost has been reduced. LeTV prides itself on the hardware free mode. Its TV price is still less than a thousand dollars, but it is also sooner or later. . Although I do not agree with the extent of the TV price competition to such a brutal degree, it is not necessarily a bad thing if we can lower the TV industry price. The smart phone market is a living example. So, how do you guys think about smart TV "thousands of yuan machines"? Welcome to vote or leave a comment in the comment area!
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