LeTV is getting a bloody dog?

Relative to LeTV's car was smashed, Wei Lai's NIO EP9 conference in London won wide applause from public opinion.

Even the most discerning media, at least for this "cross-border car" from the Internet, praised its attitude of making cars seriously. This is very surprising. Under normal circumstances, the attitude of the auto industry to the "barbarians at the door" is very unfriendly.

There are certainly reasons why Li Bin invested in more than a dozen car media, but also in his strategy and soft body.

Che Jianjun has worked with Li Bin’s Yijia network, and has also moved over the bricks he invested in, and has a certain understanding of his strategy and strategy. Li Bin is a successful businessman, pursuing the ultimate practicality, being good at integrating resources through various strategies, strengthening himself, and quietly doing things that are subversive. And if he needs to charge or assault, his actions are persevering and decisive, with the courage and determination to go all out.

Li Bin never provokes strong competitors in words.

When he first entered the auto industry, Li Bin said that the probability of Wei Lai's success was only 5%. He said that he never mentioned subversion. The car is a century-old industry. These surviving companies have their own respect. He believes that car companies with a history of more than 100 years of history, such as brand, talent, capital and technology, have made these startups far behind, so the probability of success of Weilai Auto Venture is very low.

Similar flattering in place has made the automotive industry extremely useful.

Li Bin insists that he is not a "barbarians at the door" but a "familiar stranger." He has established a relationship with the automotive industry, and Weilai Automobile is part of the automotive industry. For example, it signed a strategic cooperation agreement with Jianghuai Automobile. According to this agreement, Jianghuai will produce 10 billion yuan worth of cars for Weilai Automobile.

Although advertised as a burying task, it is frequently appearing in various occasions in the automotive industry, and it is inseparable from the industry. The communication with the media is extensive and friendly, and it is frequently interviewed.

LeTV is the other extreme. Obtaining attention through the creation of conflicts and defining itself as a “subversive” or “revolutionary” will naturally lead to resentment and criticism. Of course, this is also a strategy, on the one hand, it gives it a huge brand awareness, saves a lot of communication costs, but also can condense and inspire internal employees.

Li Bin’s strategy is very successful.

Dangerous gene

1. Strong investor team

Weilai Auto integrates the most powerful investor portfolio in China. The founding shareholder team includes: Li Bin, Li Xiang, Ma Huateng, Liu Qiangdong, Lei Jun, Zhang Lei, and Ma Huateng and Zhang Lei have the ability to start from the beginning to the end.

The reason why Li Bin can handle these big cows is because he did not want to establish a share. It is basically an irresistible temptation for investment institutions and founders to invest at a price of 1:1. This reflects Li Bin's heart and cleverness, and the big account is not a small account.

Subsequent follow-up teams include Sequoia Capital, Temasek, Houpu Capital, TPG, and Joy Capital... these are the top institutional investors at home and abroad. Can support Wei Lai car to go a long way.

It can be concluded that Weilai Automobile has already bundled the most powerful consortium in the country. As long as it is not too bad, follow-up financing will not become a particularly big problem.

The quality shareholder structure is the biggest competitive advantage of Weilai Automobile.

2, weird play

Li Bin believes that to redefine (subvert) an industry, the user experience must be redefined. He believes that the current car companies are too far away from users, it is difficult to quickly obtain user needs, and solve user complaints. Therefore, Weilai Automobile decided that all the links involving user services will not be touched by others. This means direct sales and self-service.

He feels that the manufacturing itself has no interaction with the user and has little impact on the brand experience. Instead, it can be outsourced and will save a lot of production capacity.

These two points are very different from the way existing car manufacturers operate:

a, car manufacturers have a huge dealer system, it is impossible to follow up direct sales.

b. In addition to R&D, automakers' core capabilities are reflected in the manufacturing process. The main investment is in manufacturing plants, and it is impossible to follow up on manufacturing outsourcing.

Li Bin’s strategic choice has a lot to do with his experience. When he started its business in 2000, Yicha.com’s brand advertising, such as direct vehicle branding, will become a cannon in the competition with the portal. Li Bin intelligently chooses from the dealer. Cut in, and formed a complementary cooperation with the portal car website, the easy car survived in the crack. Even in 2011, Li Bin repeatedly denied that the portal is a direct competitor, but quietly killed his opponent.

In terms of business strategy choices, Li Bin will never face conflicts with strong competitors. He will definitely choose to enter from areas where they are difficult or uninterested, and quietly expand to find opportunities for a decisive battle.

3, crazy research and development model

Volkswagen is the company with the highest investment in research and development on the planet. The annual R&D cost is about 15 billion euros. However, Volkswagen's 15 billion euros need to be divided into hundreds of models, and the cost of each model is not high. In the country, lost to the design company tens of millions, a model came out.

Traditional car companies will invest a lot of resources in manufacturing. Due to manufacturing outsourcing, Weilai Automobile has invested in R&D and sales services.

A start-up company with 2,000 R&D staff in Shanghai, Silicon Valley, Munich, and London. Its members come from 40 countries around the world, and its R&D intensity and intensity are terrifying. In addition, the difference between Weilai Auto and the traditional R&D team is that there are a large number of software engineers who are investing in large-scale R&D in the fields of big data and artificial intelligence.

In terms of Internet software development, it is difficult for traditional car companies to compete with companies with Internet genes.

This kind of research and development crazy development model makes Li Bin's gambling performance at a glance. Among all the Internet car companies, only Le Yue, led by Jia Yueting, can fight with one.

4, a strong sales channel reserve

Compared with all traditional car companies, Weilai Automobile has a very strong sales and service channel reserve. Li Bin is the CEO of Yiche.com. Li Xiang is the founder of the car home, Jingdong of Liu Qiangdong and Tencent of Ma Huateng. Will help the sales of Weilai Automobile.

In addition, the shareholder team of Weilai Auto has invested in the pre-sales and after-sales service chain of domestic vehicle manufacturers. Li Bin and Yi Che also invested in more than a dozen domestic auto media, which will be a strong marketing channel for Wei Lai.

Only the products and prices of Weilai Auto are not too far off the mark. If the planned services can be implemented, the sales should not be too ugly.

iPhone LCD Digitizer

  • Each screen has been double checked and 100% working before send out.
  • If screen damaged during shipping or delivery, please contact us freely and we will help to replace a new one for you.
  • Used to fix faulty LCD display screen.(display problem, not responding properly, distortion pixels, wrong color issue and old LCD)

TroubleShoot help:
If your phone have some problems after installed. For example, cannot turn on, no touch, no home button function, flashing, lines on screen etc., please follow these steps:
1. Reinstall all flex cables from the motherboard and double check all flex cable is in good condition.
2. Restart your phone: press home button and power button simultaneously till the phone shut down, after few mins, turn the phone on.

IPhone LCD Display,IPhone LCD Display Touch Screen,IPhone LCD Assembly

Shenzhen Aokal Technology Co., Ltd. , https://www.aokal.com