"Need for Speed" is presumably played by a lot of people. In addition to playing a variety of cool sports cars, changing the car is also a very interesting thing. Put the car into its favorite color and match it with cool wheels. Plus all kinds of enveloping ... not only in the game you can play modified custom, can also be in VR. Viveport has such an application, "Motor Custom Experience System" developed by Fantasy Island, allowing you to experience a more realistic car modification customization.
True, right before you
Entering the "Automotive Custom Experience System" application, a model car with an imitation BMW 3 Series appearance is parked on a mountain road (I would also like to know why it is not in the 4S shop?), model cars are seen in the proportion and reality in VR. The proportions you see are no different. When you stand in front of the car, you can watch around the car without any dead ends. The scale of the car and the texture and reflection of the paint produced by the UE4 engine will make you feel like you are here. Real car. However, this "reality" will be broken when you touch the car by hand because you can't touch anything except air.
Since the application is called "automotive custom experience system", it certainly is not just standing outside the car to look at the appearance of the car. Using Vive's positioning and handle interaction can have more and more fun experience.
Change car paint. With the Vive handle facing the outside surface of the car, press the left and right buttons on the handle to change the paint. There are a total of 18 paint colors in the application.
Replace hubs for 4 different styles.
Drive the door, use the Vive handle to face the door, press the trigger key to open the door with a click, and once again press the trigger key against the door, the door will “click†and close, the sound of the door switch is still Very realistic. There are only four doors that can be opened and closed, and the hood and trunk cannot.
Open the door and enter the cab (you can, of course, drive through the door without "unscientific"). At this time, you have to experience the feeling that you really "sit" into the car. Otherwise, you can stand and experience the car in the car. Just outside the roof, there is more customization and interactive play in the car.
Replace the interior color, can change 10 colors.
Replace the dashboard, steering wheel color, can change 11 colors.
Replace the indicator lamp color, can change 4 kinds of colors.
Turn the steering wheel, the steering wheel can only play half a circle, lack of realism, and the front wheel does not swing with the steering wheel.
Toggle the file, but unfortunately there is no analog sound to stop.
Stepping on the accelerator, the sound of the engine that hits the accelerator simulation is a weak explosion and it feels like a toy car.
Multimedia experience, multimedia is also very simple, just play a pure music.
Viveport's "Custom Car Experience System" is just a simple DEMO, the experience is not perfect, screen smear, less interaction, details are imperfect, etc., there are still many places to be optimized. But this DEMO hides a lot of commercial value. For car manufacturers, they have a car 3D model when they develop and design a car. It is not difficult to import the 3D model into VR again, and it guarantees a real 1:1. reduction. The developer is equipped with a perfect function of interactive and real sound effects, so that the common operations such as lifting the window, opening the wiper, opening the trunk, etc., are truly displayed. I believe that whether it is a consumer, a 4S shop or a car beauty modification shop, it is very Willing to accept and use such a VR system. That being the case, we will inevitably think of what would happen to bring such VR automotive applications into real life. Is it helpful for car sales?
Can VR help car sales?
As a new type of visual communication technology, VR's immersive realism has an overwhelming advantage in visual effects compared with traditional flat or 3D car display, so it will receive blitz. For example, Toyota invited 400 Pico VRs to help the team in the development of the new car, and Audi even developed an RS6 Avant VR experience system for the new RS6.
In addition to the traditional car manufacturers actively embracing VR, the VR automotive display solution manufacturer Zerolight (Aurora), VR car sales plan manufacturers car potential technology and other VR car program related companies were also born under the wave of VR. Their purpose is only one, into the traditional automotive industry marketing links, use the characteristics of VR + cars to attract users to buy cars, to package the overall program or sales share to obtain profits.
VR seems to be a good solution to some of the drawbacks of traditional car marketing, such as 4S shop space is limited, the number of models, color is not complete, use VR display can reduce inventory; use VR to test drive, provide desert, grass, muddy road and other different The environment allows for a richer test drive experience. VR's popularity has even spread the voice of virtual 4S stores to subvert the traditional 4S stores. For this we just want to say: For car sales, VR can only be the icing on the cake, it can never be replaced. It is possible to use VR to advertise, customize, and display cars to help with sales. But after all, virtual reality is not a reality. The car you can see in 3D model or panoramic video in VR is similar in appearance to the real car, but it can't provide the real touch of a real car, such as the steering wheel's grip and keystrokes. The feel, the softness of the leather, etc., are all related to whether consumers are willing to buy.
There are VR test drive, when a small game to play, take a look at the scenery is also OK, the real car's throttle response, steering characteristics, acceleration, brake strength and other hard physical indicators, the current VR+ peripherals can not be simulated, car It is a big commodity that is related to life. I believe no one will place the test drive on VR, which is not yet mature.
Zero mirror view
There is still a long way to go before VR really enters into the sales of automobiles. Not only is there a small number of VR users, but also VR technology has only started and the experience has been uneven. It depends on auto makers and several start-up VR car companies. It is difficult to open the market. If you import the VR database of a car model into a website such as “Car Houseâ€, you will not only be limited to pictures and videos when browsing models. It is believed that the audience of VR will be more, and it will also indirectly drive car sales.
[This article comes from the Tencent News client from the media, does not represent the views and positions of Tencent News. 】
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