On November 21st, with the strong support of the State Administration of Press, Publication, Radio, Film and Television, and the strong support of the Broadcasting Research Institute of the State Administration of Press, Publication, Radio, Film and Television, BesTV announced that two smart set-top box products supporting the TVOS system were officially released. "Xiaohong Family" adds two new members, namely: OTT terminal of Hisilicon solution and DVB + OTT terminal of Zhaoxin solution. At the same time, Chen Wei, vice president of BesTV, delivered a speech at the "Smart Terminal and Home Entertainment Summit" entitled "New Exploration of Radio and Television People, Xiaohong Made This Way".
TVOS system OTT becomes the "dark horse" of smart terminal of radio and television
The release of two new smart set-top boxes makes up for the gap in the market that does not support TVOS system OTT terminals. BesTV has also become the first enterprise with a TVOS system intelligent set-top box, opening a new chapter for the intelligentization of radio and television terminals.
As a common "equipment" in homes, OTT can enjoy the fun of smart life without replacing existing TV terminals.
Chen Wei mentioned: "Based on the radio and television technology, the" small red "smart set-top box of the TVOS system was launched. The goal was to increase intelligence and standardization, and maximize the advantages of TVOS security, openness, and integration." BesTV hopes to use the terminal Innovation and technological innovation, from the user's perspective, interconnect different Xiaohong terminals, converge multi-screen, cross-screen connectivity, through the voice control center for full voice control, remove the remote control and device buttons, create a new terminal experience, for wisdom Family entertainment provides more convenience and more possibilities, making every member of the family barrier-free, simpler and more convenient to operate, and family entertainment is more convenient and easier.
How many possibilities are there in the "variable terminal"?In June 2016, BesTV announced the launch of the new SLOGAN-"Baichang New Vision", focusing on home life services and home entertainment fun experiences, focusing on home content, technology and terminal.
In fact, before the replacement of SLOGAN, BesTV was not a pure IPTV company.
As the pioneer and founder of BesTV, a Chinese IPTV business model, providing IPTV services to more than 27 million households in 27 provinces and cities in mainland China, BesTV has launched smart TVs, smart set-top boxes, Physical products such as smart audio and smart micro-investment. In addition, BesTV's APP and mobile TV industry have also become huge traffic entrances.
Since May 2012, the "Little Red" independently developed by BesTV has been successfully mass produced. Up to now, "Little Red" has gone through four generations and has more than 7 products. In 2016, China Mobile's 20 million terminal centralized procurement, "Xiaohong" also became the only radio and television department terminal won the bid. With the release of OTT terminals in the TVOS system, the product line of smart set-top boxes is further enriched.
"Entrance" is not robbedThe advantages of BesTV content resources are well-known. Through more than ten years of operation, it has built a 1.2 million-hour copyright content library, which is second to none in the field of audiovisual new media. BesTV has also locked a lot of big IPs, NBA, English Premier League Sports, Hollywood's six major movie producer movies, HBO American drama, Disney, Nick children's animation, National Geographic, BBC documentary, etc.
BesTV's layout of terminal "entrance" is undoubtedly to release content advantages better and more directly.
By mastering and optimizing the inlet quality, inlet flow rate, viscosity coefficient, and aggregation coefficient, BesTV can use the inlet to provide users with convenience and find more profitable solutions through very quantitative and clear index analysis.
The two wings of "entry + content" are flying together, which is more conducive to BesTV to develop users and promote the development strategy of the ecological chain.
BesTV has always been a company with new media technology genes. It also first proposed the concept of "new TV perspective" and has been committed to technological innovation, channel innovation and providing video-related terminal solutions. BesTV, which was born in radio and television, has always been called "technical flow" in the industry, because it is technically consistent with all professional equipment manufacturers, and even leads.
In the future, the "Xiaohong" set-top box will focus on the Oriental Pearl TV "Entertainment +" ecological layout strategy, simulating the corresponding use scenarios for different family living spaces, and finally planning and developing Xiaohong products to ensure that the users are satisfied Actual needs in different scenarios.
Despite the open cooperation, BesTV will continue to use its "Little Red" to demonstrate the understanding and exploration practices of the radio and television people to the terminal.
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