How does the Internet hit the home appliance industry?

With the rapid development of Internet technology, the Internet is rapidly "eroding" every part of our daily lives. The most influential in the past one or two years is the home appliance business. From the birth of the first smart Internet TV in China in 2014 to the collective smart home of the home appliance industry in 2014, the Internet (enterprise) and household appliance enterprises have formed a close relationship.

In the face of the impact of Internet companies, the two sides have evolved from one game to another: "cooperation and win-win" to achieve what they need, "self-motivated" to work hard, "stand and change" timely attack.

“Cooperation and win-win” realizes the challenges and opportunities brought by the invasion of internet thinking. The traditional home appliance industry is actively transforming, either through cross-border cooperation or creating its own new business model. Haier United LeTV jointly pushes modular TVs, and customizable upgrades have received widespread attention from the industry. US and Ali cooperate to build smart home platform products. TCL teamed up with iQiyi, Hisense and 11 internet video subscriptions.

The integration of internet thinking and home appliance industry has always been the focus of industry development. According to Yu Liangxing, CEO of Ovid Consulting, Internet thinking is relative to industrialized thinking. The standard thinking mode in the era of industrialization is: mass production, large-scale sales, and large-scale dissemination. The Internet thinking is platform strategy thinking, it is a free strategy, it is a fan economy, but also contains the user first thought, the traditional product-oriented and market-centered transformation to user-centered. Appliances big brothers have embraced the Internet in order to upgrade their thinking on the Internet, not only to make their own opportunities in the intelligent upgrade of home appliances also formed alliances with Internet companies to achieve a win-win situation.

“Earning for oneself” has made great efforts in 2012. With its perseverance in scientific and technological research and development, Chigo has launched the variable frequency cloud air conditioner based on the Internet platform in one step. “Everything is at the heart of consumers” Chigo said that with one word, Chigo Air-Conditioning began to integrate the entire industry chain and operational processes with big data and cloud technologies. In this way, Chigo Air Conditioning will form a close strategic tie-up with consumers, and the connection ports between consumers and businesses will be extended to unlimited. Where is the customer, where is Chigo; what the customer wants, Chigo quickly captures and can meet in time. With the continuous advancement of this strategy, the relationship between customers and Chigo will no longer be remote, but will depend on each other, rely on each other, and get what they need.

Coincidentally, Changhong, another giant of home appliance companies, has also launched the CHiQ series of appliances that represent the transition to the Internet. In the intelligent transformation of the home appliance industry, Changhong is the earliest and fastest ever. Changhong builds a "home Internet" platform that not only captures the family but also extends to the industrial chain to realize the business ecosystem of "terminal+platform+content+services". mode.

In the "Internet + Intelligent" strategy, Changhong integrates with the Internet to promote the intelligentization of home appliances and home Internet thinking. It is not only a strategy, system, and original thinking, but also a one-person dance industry and has led the intelligentization process of the Chinese home appliance industry!

"Standing at the Change" timely attacked at this year's Canton Fair, observing the gradual intelligentization of the home appliance industry Gree, for the first time mentioned the blueprint that will focus on the development of smart home. Gree vice president and chief engineer Huang Hui believes that "Gree focuses on how to provide users with a better environment." Based on this, Gree will integrate smart chips in the product to build big data, optimize energy push solutions for users through the cloud, put The family as an energy center is a big idea for Gree. However, Gree has always used air-conditioner as its main line of development, and product is too single to be a big obstacle. However, Gree's current smart home strategy helps to add new space and profit points for its air-conditioning business. This is Gree's smart home appliance in the Internet. In the attempt to increase Internet thinking.

For smart appliances interconnect this "cake." No matter whether the traditional household appliance enterprises or the Internet companies are thinking of how to obtain benefits from gaining an opportunity to occupy the market, ultimately the two sides will borrow each other's ambitions or dark positions. We will wait and see how appliance companies will respond to the invasion of Internet companies.