Looking at the Internet Age Manufacturing Industry from the Success of Xiaomi

Not long ago, chatting with a senior executive of a listed company, it was said that a typical manufacturing company in the past often required a decade or even two decades to achieve a scale of more than one billion yuan in income. In the past two years, many new models have been created. Businesses often become enterprises with billions or even billions of dollars in size through a few years. This has brought a lot of ideological shocks to entrepreneurs operating traditional manufacturing industries. The typical new model company is Xiaomi, a company that was only established in 2010. In 2011, it launched the first hardware product. In 2012, the income scale reached 12.6 billion yuan. In 2013, the scale of revenue exceeded 30 billion yuan.

There are many factors in the success of the millet model. Thinking based on the development of the Internet is the core of Xiaomi’s success. The Gree Millet Gambling Gambling, which had been heated up on the Internet, has become a contest between the traditional manufacturing industry and the new manufacturing model under the Internet.

Does this mean that the traditional manufacturing industry can only sit still and wait to get it?

Traditional manufacturing companies, especially industry leaders, often have obvious leading advantages in product research and development capabilities and production capabilities. By virtue of their own brands that have been accumulated for many years, they have formed a large-scale user group, as long as they understand the Internet and can fully Utilize the advantages of the Internet to understand user needs, continuously improve the user experience, and form an efficient chain from R&D, production, and sales. At the same time, it is able to obtain more information feedback from consumers through the Internet, and interact with users. From the original focus on sales to focus on user experience, we can form our own brand ecosystem and better serve brand users.