The giant Google can be described as a technology hero. At the beginning of 2014, what new moves are the ambitious Google? Android? Google Glass? Auto car? Chip design?
Google or will design its own server processor with ARM architecture
Google, based in Mountain View, Calif., has long expressed interest in the chip industry. In August of this year, Google joined a coalition led by IBM to use its patented technology in the data center. Other members of the alliance include Nvidia, data transmission acceleration device manufacturer Mellanox Technologies, and others. According to Google’s job postings, the company is currently recruiting a “digital design engineer†who is required to have ASICs (application-specific integrated circuit) qualifications.
According to sources, Google is currently considering designing its own server processor using the ARM architecture. Google’s move may threaten Intel’s market dominance.
According to the news, using autonomous design, Google can better manage the interaction between hardware and software. According to the source, Google is already one of Intel's largest processor buyers and has not yet decided or plans to make changes.
Google spokesman Liz Markman said, "We have been actively engaged in the design of the world's best architecture. This includes hardware design and software design at all levels." Markman is likely to develop proprietary processing for Google. The device was not commented.
Google has been supporting search, video, online communication and other features by designing data centers around the world. Google's involvement in the chip design business will affect Intel's revenue, as the latter is counting on Internet companies to boost its processor sales.
ARM-based mobile processors, including Qualcomm and Samsung Electronics, have now resisted Intel's expansion into the market and dominated the mobile and tablet processor market. With its own PC processor, Intel dominated the server processor market by more than 95%, and AMD took the remaining share. AMD and other companies have already announced plans to apply the ARM architecture to server processors. As of now, Intel spokesman Mark Miller and AMD spokesperson Phil Hughes declined to comment on the report.
Google and GM, Honda and Audi cooperate to develop car version of Android
Some of the world's largest auto companies are actively working with Google to maximize the power of Android software in their in-car entertainment information systems.
Not long ago, Google announced the establishment of the "Open AutomoTIve Alliance". The alliance is made up of technology and automotive companies, including GM, Honda, Audi, Hyundai Motor Co., and chipmaker NVIDIA, which are designed to transform Google's most popular mobile operating system into the car. These technology companies have the opportunity to implant their products into hundreds of millions of cars. At the same time, automakers have the opportunity to update the software in their vehicles to create the most advanced entertainment information system.
Google announced the news the day before the official launch of the InternaTIonal Consumer Electronics Show (CES) in 2014. At the show held in Las Vegas, USA, various connected cars are expected to become the protagonists. Volkswagen's Audi and GM will also exhibit their products at the CES conference.
Traditionally, car companies are reluctant to use the latest and coolest components, preferring stable, mature technology. This is not unreasonable given the security and stability issues they face. However, the rapid development of smartphones and tablets has put tremendous pressure on these car manufacturers. The free map service on smartphones has gradually become a powerful alternative to expensive car navigation systems. Similarly, parents may prefer to plug their children's tablets or smartphones with movies, games, and apps, and they don't want them to use the monotonous DVD player behind the car seat.
To date, automakers have mostly used customized in-vehicle software systems. Ford Motor and Microsoft have been working together to develop the MyFord Touch car multimedia interactive system, which allows cars to connect with mobile devices and support voice commands. In addition, some car manufacturers use QNX software from BlackBerry or the modified Linux operating system. While such strategies help automakers create products that are different from their competitors, they still need software companies to develop different applications for each automaker—which is costly and time consuming.
Now, car manufacturers have tried to solve this problem through cooperation. For example, in 2009, BMW, GM, Intel and other vendors announced the establishment of the Genivi Alliance to address the Linux operating system and its application development issues and achieved good results.
Android, which is based on Linux, is superior to other software because it dominates the mobile device industry. Electronic devices and computer vendors in Asia, Europe and the United States tend to prefer Android to test their new parts. For automakers, using Android allows them to reach newer and better technologies and reduce the cost of equipment testing. Application developers also tend to develop applications for Android. In addition, BMW, Kia, Audi and Toyota have also used Google Android to develop search, maps and other features.
Tesla is a highly technologically advanced car manufacturer that has evolved the concept of on-board computers into the next generation of cars. The company's all-electric Model S car is equipped with a 17-inch touch screen that broadcasts broadcasts in streaming form. You can split the touch screen into two parts with just a few swipes of your finger. The larger area above is Google Maps, and the smaller area below is for playing music.
In Silicon Valley, there are also some new companies working to promote new technologies in their cars. For example, CloudCar has developed a small computer device that can be plugged into a car to give the car the most advanced entertainment information system. Its design philosophy is that automakers can upgrade this small computer device at any time to add new features. Moreover, software developers have a common device that can be used to develop applications for it. Ford Motor Company also established a research and development center in Palo Alto and set the core of its in-vehicle control software to open source, allowing users to personalize their transformations, such as developing their favorite odometer.
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