Last week, the old router manufacturer N etcore announced that its first intelligent router is about to come out. At this point, the "three countries" pattern of intelligent routers basically formed: traditional router vendors represented by N etcore, giant Internet companies represented by Xiaomi, and entrepreneurial routing companies such as polar routing and shell routing.
Traditional manufacturers have advantages in channel and hardware production; entrepreneurial router companies claim to understand user needs more. Who can seize the central nervous system of the future smart home? Wu Tongliang, a managing partner of Wutong Tree Capital Management, suggested that entrepreneurial smart router companies can quickly match other intelligent hardware and form alliances with other platforms after attracting core users. The difficulty lies in defining platforms and portals. Xu Chen, a partner of Gobi Venture Partners, believes that it is still too early to form a scale platform.
Alliance in the melee
Nandu: From the perspective of upstream and downstream cooperation and industrial chain linkage, which types of companies have a faster pace?
Xu Chen: Because smart routers are still electronic products, from the precedent of the mobile phone industry, unless the startups can find a clear entry point, the channel and production advantages of traditional router companies will be more obvious, from the Internet giants. In fact, I personally feel that in the soft and hard combination, everyone's state is still in the trial stage, attitude determines the position. Soft and hard combination is still an industry that needs to be put in a deadly and post-natal mentality.
Tong Yuliang: The hardware gameplay is still very different from pure internet companies, such as the experience of supply chain, from product prototype to large-scale production control, physical product marketing. Therefore, pure Internet companies, unless they have a relatively large determination and invested a large amount of resources to do software and hardware combined products, otherwise it is more and more to see and cooperate, it is difficult to have a big improvement.
The old-fashioned pure hardware company to do intelligent routers, lack of ideas and experience of Internet products and platforms, it is also difficult to attract users in the product experience. Pure intelligent router company, if there are distinctive features, attracting core users and rapidly expanding the scale to achieve mass shipment, how to match with other intelligent hardware, and more alliance with other platforms is very important, spontaneously define the platform and the entrance is also very Easy, it’s still a melee.
Wang Chuyun: It can be seen that traditional router vendors such as T P-LIN K and D-LIN K are also making some adjustments themselves, including closer to the needs of users, but more are genetic problems, and I think they are making innovations. Most will be subject to genetic influence, and they will not be as flexible as ours (entrepreneurial routers).
Huang Dong: An ideal intelligent router, I think we must first meet three conditions: hardware foundation, production and consumption ecology of content and services, and cloud-based services based on the Internet. From this standard point of view, companies that can effectively integrate the three core resources of the traditional hardware industry, services, and mobile Internet industry will be very valuable.
I don't think that existing Internet companies can make a big impact in the field of smart routers. The reason is simple: existing Internet companies are too focused on the provision of services and upstream and downstream integration of content and services. They have fewer hardware designs and supply chains in the router and hardware industries. This feature can also be seen from their previous mobile phone or other hardware products.
The traditional router manufacturers are more enterprises with strong production and channels. Rarely try to do services for users, they generally think that the cost of users is relatively large. Simply by doing hardware, putting it into the production line at the factory, revenue and profits will come up. It is necessary to invest in service, and it depends on long-term accumulation and superposition. It is a big threshold for them to generate competitiveness through marginal benefits.
Stable PK fast
Nandu: Security, simple distribution, smart home has become the main selling point of smart router manufacturers. Do you think this is different?
Wang Chuyun: Our positioning of the intelligent router is: First, the operating platform of a router, especially on the hardware, such as whether the storage CPU, memory, etc. meet the requirements of the intelligent system. In addition, it is a cloud platform, depending on whether it can provide some services, such as IoT channel services and acceleration services. Finally, the mobile phone and terminal applications allow the router to interact with the mobile phone.
There are more and more companies involved in the field of intelligent routers, but they are still in the early stages of finding directions. We found that in fact, in the industry, the basic problem of product stability has not been completely solved. Polar routing is currently mainly around the "signal strong, fast Internet" two just need to carry out. Later, we will expand the extended services such as cloud services and mobile interaction.
Huang Dong: I think that all smart products must have a good input and output, as well as good scalability when adding different functions, that is, applications and content services can form an ecosystem. Today's routers are more of a data communication device and cannot do something so intelligent. Of course, the router also has CPU, memory and storage. It seems to be able to do intelligent things, but it has no input/output interface, and its second computing power is still weak. Therefore, I think the first step to the smart router is to let the router have the ability to input and output, that is, the ability to interact, we hope to complete through the screen; and then gradually let it become a user can use more Versatile and unique ecosystem of services and applications.
Li Cheng: Our ideal intelligent router should be a router OS for providing high-speed stable WIF I; an A PI interface for enriching applications and a rich and practical upper-layer application. For Internet companies, the planning for intelligent routers also includes from the system layer to the application layer to the platform layer.
Under such a framework, there will be a lot of cooperation that is easy to expand. We want to make something like A PP ST ORE. For example, we have organized the A PP contest, which is from the open interface to the application, and then to the above system level cooperation. Third parties can support more than 30 plugins on a single smart router platform. These include the management of W IFI, smart home control and so on.
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