In order to consolidate and expand the market, Changfang Lighting said that it continued to channel paving, increased channel investment and efforts, increased sales expenses, carried out brand integration, and accrued a large amount of inventory depreciation reserves, and the company took the initiative to cut prices. The strategy has led to a decline in product gross profit.
Changfang Lighting expects net profit of 175 million yuan to 205 million yuan in the first quarter of this year, an increase of 28.6%-50.64%. The company's sales revenue grew rapidly, mainly due to the overall improvement of the LED lighting industry. The demand for products continued to increase, and the company continued to carry out channel construction and brand building. The sales volume of the company's packaged products and application products increased significantly, and the market share of the products further increased. With the further expansion of the company's industrial chain, the company's profitability has further enhanced.
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Ningbo Wason Lighting Technology Co.,Ltd , https://www.wasonlight.com