In Las Vegas, USA, on January 8th, Samsung officially held its press conference at CES 2018. However, the message this year was quite different from previous years. It became clear that Samsung is shifting its focus away from purely hardware upgrades and instead is placing more emphasis on the "Intelligence of Things" — a vision of a fully connected, smart ecosystem.
One major change at the event was the shift in focus from showcasing individual product capabilities to emphasizing how devices can work together seamlessly. Instead of just highlighting the performance of TVs, refrigerators, or washing machines, Samsung emphasized interoperability and smart applications across its product line. This move clearly signals that Samsung is no longer just a manufacturer of phones and TVs, but a key player in building an intelligent ecosystem. The company also showcased its TV products as central hubs for smart home integration.
Another notable point was the introduction of Bixby, Samsung's voice assistant, which demonstrated new ways to interact with home appliances. These features brought a fresh, interactive experience to smart living, though it remains unclear if such innovations will be available in other markets.
Security also took center stage in Samsung’s presentation, showing that the company is aware of the growing concerns around smart home safety.
Looking at specific products, the Micro LED TV stood out. Though not directly mentioned during the press conference, it was evident that Samsung is pushing the boundaries of display technology. This self-luminous TV uses micro-sized LEDs arranged in a rectangular pattern, offering higher brightness, longer lifespan, and lower power consumption compared to traditional LED models. A 146-inch version was showcased at CES, making it the largest home TV model in the industry. With modular design and high-precision arrangement, it offers flexible installation options, transforming the way people experience their living spaces.
The Family Hub 3.0 refrigerator also made a strong impression. Building on the success of the previous generation, it introduces advanced smart preservation technologies, including metal cooling. Combined with Bixby and a 21.5-inch HD screen on the door, it allows users to manage food, communicate, and even enjoy entertainment through Samsung’s IoT platform. This creates a more connected and convenient kitchen environment.
Samsung also introduced the QuickDrive washing machine, featuring fast wash technology. Paired with a new dryer that boasts advanced drying and antibacterial features, the system aims to make laundry smarter and more efficient.
2017 marked a turning point for smart home appliances, and 2018 was a crucial year for Samsung to solidify its position in the smart home market. The CES 2018 event allowed Samsung to showcase its innovation and introduce new ideas centered around "smart + user-friendly" appliances. As the event unfolded, Samsung continued to surprise with cutting-edge technology that could redefine the future of smart living. We can’t wait to see what comes next.
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