On Tuesday, Kami Rice held a press conference in Beijing, primarily focusing on promoting the company's philosophy and showcasing innovative products. What stood out was that these remarks were delivered by Zhongmi’s CEO, Zhong Bo. In just three and a half years, the company might have achieved its goal of revolutionizing traditional television. In a market dominated by OLED and quantum dot TVs competing fiercely, a new concept has emerged. This place is called Screen TV.
What exactly is a laser-free screen television? Some might simply equate it with a projector. But if you're wondering how it differs from a regular projector, let's delve into that distinction. A laser-free screen TV is not merely a projector. While ordinary projectors might emphasize the projection aspect alone, a laser-free TV integrates features like curtains, speakers, smart interfaces, and advanced image quality optimization. It offers more than just "projection"; it’s about delivering a complete "television experience," which sets it apart fundamentally.
Moreover, the laser-free TV dares to call itself a "TV" due to its ultra-short-throw capabilities. With a projection ratio typically below 0.24, it can display screens larger than 100 inches from just 50 centimeters away, fitting neatly on a TV stand without consuming much space. For instance, the T1 model from Extreme Rice boasts a 0.189 reflective ultra-short throw projection, allowing a 120-inch screen to be cast from only 18 centimeters from the wall, looking sleek and compact like a regular TV.
Thus, a laser-free TV isn't just a sophisticated projector—it's an enhanced version of it. Yet, calling it a revolutionary force against traditional TVs requires more than just these features. To truly disrupt the TV industry, it must surpass traditional TVs in every aspect. From black-and-white TVs to flat-panel LCDs and OLEDs, TVs have evolved significantly. Consumers today seek cinema-quality experiences, and the laser-free TV aims to deliver that.
The T1 model, for example, comes with a standard 120-inch screen, offering an immersive viewing experience that far exceeds an 80-inch TV. Watching 3D blockbusters on this screen makes characters appear almost life-sized. However, due to its reliance on reflection, brightness inevitably diminishes, and it's more sensitive to ambient lighting. When compared to OLED and QD TVs at similar price points, its visual performance falls short.
The T1 boasts impressive specs—4000 ANSI lumens brightness, a 4K resolution, and a 94.8% NTSC color gamut—but its price tag of 79,999 yuan suggests it's still a niche product. Achieving a balance between cost and quality remains a challenge for laser-free TVs.
In conclusion, while laser-free TVs offer exciting possibilities, they are not yet ready to fully replace traditional TVs. They do, however, introduce new options for consumers and push the TV industry forward. Time and the market will ultimately determine their impact. For those interested in smart TVs and boxes, platforms like Smart TV Information Network provide valuable insights and resources.
For more information on smart TVs and boxes, visit Smart TV Information Network (http://), China’s leading resource for TV box and smart TV enthusiasts.
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