In terms of customer demand, we see three major trends in the market after 2011: smart phones, connected devices, and high-value entry-level phones. In a broader sense, I also believe that we are entering a new era of smart devices. This will change the way we communicate with other people and with the world.
Future wireless devices will be smart mobile devices such as tablets, netbooks, and will also be extended to entertainment devices as well as machine-to-machine applications, enabling automobiles, homes, cameras, vending machines, refrigerators, and televisions to be implemented. Wireless connections. In the end, I think that smart mobility will become more green to meet the market's requirements for low-energy terminals.
We also believe that smart phones, connected devices, and high-value entry-level mobile phone markets in 2011 have huge business opportunities for us, so we will focus on the business development in these three market segments.
In the smartphone market, we also see a growing demand for tablets in the market. ST-Ericsson offers this market the best platform in the industry for system performance, price, power consumption and product size. ST-Ericsson's U8500 platform supports the development of smartphones and tablets that support Android, MeeGo and Symbian systems.
As mobile broadband connections become ubiquitous, connected devices such as computers, gaming terminals, and other types of consumer electronics products with 3G or 4G broadband modems are preparing for the industry's 2020 500 billion connection vision. ST-Ericsson's support for the 21Mbps HSPA+ modem product line and LTE (FDD and TD-LTE) modem products will contribute to the growth of this market segment.
If smartphones, tablets, and connected devices are the darlings of media attention, I think we still need to remember that entry-level mobile phones still account for a large proportion of global mobile phone sales. For billions of people, they all buy this type of mobile phone because they only need to use a mobile phone to call or enjoy some simple multimedia applications at a low price. There are two main types of entry market: ultra-low-cost products and high-value entry-level products. The focus of ultra-low-cost mobile phones is only on the price, and high-value entry-level phones can provide certain multimedia functions and often have advanced features such as dual-card dual standby. ST-Ericsson's focus is on meeting the high-growth needs of high-value entry-level phones.
In an industry such as ours that is rapidly developing and industry game rules are likely to change rapidly, in fact, it is difficult to predict what the future market will be like. However, despite this, I believe the above three market trends (smartphones, connected devices, high-value entry phones) will continue to grow.
Smartphones and other smart devices (such as tablets, netbooks, e-reading devices, etc.) tend to share the following common features: First, they have access to various applications and services for growth in network access requirements; secondly, Pay more attention to experience and multimedia functions. Third, combine application processing capabilities with high-speed modems.
Supporting connectivity and broadband is critical, and users want to be able to connect to the Internet no matter where they are. It is very important that our modem products and embedded module products support all major access technologies. This trend represents the suppliers that can provide complete modems and connectivity solutions, and there will be huge market opportunities.
Finally, the low price and excellent power consumption are the two most important requirements of the high-value entry-level product line.
The market's performance requirements for network access and connectivity for innovative devices supporting a variety of high-end OS operating systems will continue to grow. This growth will bring benefits to platform vendors and chip suppliers who can provide customers with a full-blown system solution. At the same time, in a rapidly changing market, the speed of product development is also crucial. It takes a year to develop a product that is clearly unacceptable, because in this December time, the market may undergo great changes when you When the product is developed, it may be out of date.
As a platform supplier, we provide a complete solution for customers, that is, equipment manufacturers, so that they can develop products based on our solutions. We always remember customers' requirements for time to market, so we provide customers with very easy-to-use solutions throughout our entire product range. For example, we provide the same multimedia and application processing solutions for both 3G technologies, namely WCDMA and TD-SCDMA.
In addition, ST-Ericsson is one of the most complete product lines in the wireless industry, covering all major access technologies, industry-leading application processing capabilities, and complete connectivity solutions. The most important factor that distinguishes us from other companies is our system architecture, design capabilities, and integration of all of our platform's devices and software into a complete, power-constrained, performance- and cost-optimized and tested solution. ST-Ericsson is the first company to launch a 1GHz application engine. Regardless of the access technology or application processor, ST-Ericsson is an industry recognized leader in power management and ensuring battery life.
In the semiconductor industry, the scale effect is very important, and a complete product portfolio across various wireless technologies can bring significant synergies to customers. ST-Ericsson has a unique advantage in this regard, providing customers with the highest level of converged integrated mobile multimedia and wireless connectivity platform solutions for a variety of communications technology standards, including GSM, EDGE, WCDMA, HSPA and TD- SCDMA and LTE. The company's multimedia and application processors support all major operating systems and support next-generation devices. Its industry-leading connectivity and broadcast solutions span Bluetooth, FM radio, GPS positioning, wireless local area network (WLAN), Near Field Communication (NFC), and USB, providing users with a rich and varied mobile experience.
ST-Ericsson covers all market segments from entry phones to smartphones. Speaking of China, ST-Ericsson is recognized as the market leader in TD technology and business: market-leading TD-SCDMA chip supplier, and through cooperation with Quanta Computer and Nokia, it is also the industry's first to demonstrate TD-LTE end-to-end Solutions for the enterprise.
2011 will be a year of further commercial deployment of LTE (or 4G) technology. Thanks to 6 years of R&D accumulation in LTE, we are at the forefront of LTE commercial deployment. LTE can support a download rate of 100 Mbps and an upload rate of 50 Mbps, which is much faster than Internet broadband connections currently used by ordinary households.
In terms of LTE, China is a very important market for us. At the closing ceremony of the Shanghai World Expo, ST-Ericsson demonstrated TD-LTE demonstrations on a Tablet PC and a Nokia netbook. This shows our commitment to the Chinese market and our technological leadership in China.
Future wireless devices will be smart mobile devices such as tablets, netbooks, and will also be extended to entertainment devices as well as machine-to-machine applications, enabling automobiles, homes, cameras, vending machines, refrigerators, and televisions to be implemented. Wireless connections. In the end, I think that smart mobility will become more green to meet the market's requirements for low-energy terminals.
We also believe that smart phones, connected devices, and high-value entry-level mobile phone markets in 2011 have huge business opportunities for us, so we will focus on the business development in these three market segments.
In the smartphone market, we also see a growing demand for tablets in the market. ST-Ericsson offers this market the best platform in the industry for system performance, price, power consumption and product size. ST-Ericsson's U8500 platform supports the development of smartphones and tablets that support Android, MeeGo and Symbian systems.
As mobile broadband connections become ubiquitous, connected devices such as computers, gaming terminals, and other types of consumer electronics products with 3G or 4G broadband modems are preparing for the industry's 2020 500 billion connection vision. ST-Ericsson's support for the 21Mbps HSPA+ modem product line and LTE (FDD and TD-LTE) modem products will contribute to the growth of this market segment.
If smartphones, tablets, and connected devices are the darlings of media attention, I think we still need to remember that entry-level mobile phones still account for a large proportion of global mobile phone sales. For billions of people, they all buy this type of mobile phone because they only need to use a mobile phone to call or enjoy some simple multimedia applications at a low price. There are two main types of entry market: ultra-low-cost products and high-value entry-level products. The focus of ultra-low-cost mobile phones is only on the price, and high-value entry-level phones can provide certain multimedia functions and often have advanced features such as dual-card dual standby. ST-Ericsson's focus is on meeting the high-growth needs of high-value entry-level phones.
In an industry such as ours that is rapidly developing and industry game rules are likely to change rapidly, in fact, it is difficult to predict what the future market will be like. However, despite this, I believe the above three market trends (smartphones, connected devices, high-value entry phones) will continue to grow.
Smartphones and other smart devices (such as tablets, netbooks, e-reading devices, etc.) tend to share the following common features: First, they have access to various applications and services for growth in network access requirements; secondly, Pay more attention to experience and multimedia functions. Third, combine application processing capabilities with high-speed modems.
Supporting connectivity and broadband is critical, and users want to be able to connect to the Internet no matter where they are. It is very important that our modem products and embedded module products support all major access technologies. This trend represents the suppliers that can provide complete modems and connectivity solutions, and there will be huge market opportunities.
Finally, the low price and excellent power consumption are the two most important requirements of the high-value entry-level product line.
The market's performance requirements for network access and connectivity for innovative devices supporting a variety of high-end OS operating systems will continue to grow. This growth will bring benefits to platform vendors and chip suppliers who can provide customers with a full-blown system solution. At the same time, in a rapidly changing market, the speed of product development is also crucial. It takes a year to develop a product that is clearly unacceptable, because in this December time, the market may undergo great changes when you When the product is developed, it may be out of date.
As a platform supplier, we provide a complete solution for customers, that is, equipment manufacturers, so that they can develop products based on our solutions. We always remember customers' requirements for time to market, so we provide customers with very easy-to-use solutions throughout our entire product range. For example, we provide the same multimedia and application processing solutions for both 3G technologies, namely WCDMA and TD-SCDMA.
In addition, ST-Ericsson is one of the most complete product lines in the wireless industry, covering all major access technologies, industry-leading application processing capabilities, and complete connectivity solutions. The most important factor that distinguishes us from other companies is our system architecture, design capabilities, and integration of all of our platform's devices and software into a complete, power-constrained, performance- and cost-optimized and tested solution. ST-Ericsson is the first company to launch a 1GHz application engine. Regardless of the access technology or application processor, ST-Ericsson is an industry recognized leader in power management and ensuring battery life.
In the semiconductor industry, the scale effect is very important, and a complete product portfolio across various wireless technologies can bring significant synergies to customers. ST-Ericsson has a unique advantage in this regard, providing customers with the highest level of converged integrated mobile multimedia and wireless connectivity platform solutions for a variety of communications technology standards, including GSM, EDGE, WCDMA, HSPA and TD- SCDMA and LTE. The company's multimedia and application processors support all major operating systems and support next-generation devices. Its industry-leading connectivity and broadcast solutions span Bluetooth, FM radio, GPS positioning, wireless local area network (WLAN), Near Field Communication (NFC), and USB, providing users with a rich and varied mobile experience.
ST-Ericsson covers all market segments from entry phones to smartphones. Speaking of China, ST-Ericsson is recognized as the market leader in TD technology and business: market-leading TD-SCDMA chip supplier, and through cooperation with Quanta Computer and Nokia, it is also the industry's first to demonstrate TD-LTE end-to-end Solutions for the enterprise.
2011 will be a year of further commercial deployment of LTE (or 4G) technology. Thanks to 6 years of R&D accumulation in LTE, we are at the forefront of LTE commercial deployment. LTE can support a download rate of 100 Mbps and an upload rate of 50 Mbps, which is much faster than Internet broadband connections currently used by ordinary households.
In terms of LTE, China is a very important market for us. At the closing ceremony of the Shanghai World Expo, ST-Ericsson demonstrated TD-LTE demonstrations on a Tablet PC and a Nokia netbook. This shows our commitment to the Chinese market and our technological leadership in China.
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