The Four Seas Are All Opportunities: Improper Low-voltage Appliance Power

Many wonderful coordinates in the reforms have come from the collision of time and space.

If we say that in the past 15 years, destined to have certain geographical characteristics, then in 1984 it would belong to Zhongguancun in Beijing and Wenzhou in Zhejiang. In these two projectile lands, loneliness warriors and fearless pioneers are ambition.

Zhongguancun stirred up the gloom and desolation history. The story of chance and necessity interweaves a magnificent economic revolution. Liu Chuanzhi, Duan Yongji, Wan Runnan, and Zhang Xuanlong ... all appeared on the scene, either blatantly or blindly, carrying out a loud cry and proceed silently.

In Wenzhou, there is a taste of the occasional atmosphere, which permeates the breath of individual heroism and is filled with exuberant excesses and rare majestic momentum. With the prevalence of wealth creationism, infinite desolaters and heroes gathered together and a group of unapproachable forces emerged out of the market, gaining market temper. The companies they set up came from behind.

The age of transition

On January 12, 2008, 10 of the top Chinese economists in the Peking University Centennial Lecture took lectures. It has been 30 years since the Chinese reforms became the hottest topic in the forum. At the scene, folk economist Mao Yukai said with emotion: “China’s increased wealth today is like having a dream compared to 30 years ago. If a person sleeps for 30 years and wakes up today, he will not think Still in China, it seems to have gone to foreign countries." Mao Yujun's words have endless meaning, and they don't leak.

The origin of the dream should be traced back to 1984. The change that occurred was to set aside the fog of the planned economy and "from planning to market."

In the past few years, there was such a widely circulated song: "Lotus Plateau": "My family lives on the high slope of the loess, and the wind blows from the slope. Whether it is the northwest wind or the southeast wind, it is my song and my song. "The heroic lyrics and free and unrestrained melody exactly represent the powerful and unstoppable force of reform. UFIDA elected the top 10 international news in 1984, and China announced that the economic reform was impressively ranked fifth.

In this year, an article in Japan’s “International Trade” was used to say “China has entered a real era of commodity economy”. The Third Plenary Session of the Twelfth Central Committee of the Party adopted the "Decision of the Central Committee of the Communist Party on Economic System Reform."

Many of the words in the "decisions" seem to be self-evident today, but they were terrible. Regarding the “turnover” of the commodity economy, Wu Jinglian’s daughter recalled in “My Dad and Wu Jinglian”: In July 1984, Wu Jinglian and his wife returned to Beijing from the United States.

He returned to Beijing from the United States exhaustedly. He planned to take a good rest and start academic research. Do not want his front foot just entered the door, Ma Hong, dean of the Chinese Academy of Social Sciences visited the foot and mobilized Wu Jinglian to go on a business trip with him. At first, Madam Wu also came out to block the drive and said that she needed to rest only when she came back from abroad. However, Ma Hong said that this is to go to a few cities in the northeast to open a meeting, or to take a rest while walking, and to revise an article together.

A pedestrian arrived in Shenyang in the northeast, and the article to be changed was taken out. Wu Jinglian saw that the topic was "Rethinking the Socialist Commodity Economy." He was familiar with the handwriting on the manuscript. Part of it was Zhou Shulian, deputy director of the Institute of Industrial Economics, and Zhang Zhuoyuan, director of the Finance and Trade Institute. He felt that things were a bit embarrassing. He only learned when asked that the article was proposed by the leadership of the State Department at that time. The purpose was to reverse the case for the "commodity economy." As we entered the era of commodity economy, all aspects have changed. Both commentators and officials in the media have spoken out loud.

The change of ideology is very obvious. “Diligence and thrift is a virtue” becomes “promotion of consumption”. Appreciatively report that a county government established a “consume guidance association” to help young people “change their views on the issue of spending money”; several party newspapers published an article criticizing clothes “new three years, the old three years, and sewing for three years "The traditional concept. Deputy Prime Minister Tian Jiyun also criticized from the economic point of view: “If everybody wears a garment for nine years, how can we develop our textile industry?” The propaganda had an impact, and a taxi driver interviewed him in the United States. The Boston Post reporter said: "This is a good policy."

In Beijing, Sun Guiying, a business owner of chickens, was rewarded - the government allowed her to become the first business owner in Beijing with small cars. The front page of the "Beijing Daily" published photos of her taking pictures with the car. From Tibet to Guangzhou, Sun Guiying was a typical example when discussing the 1984 No. 1 document of the CPC Central Committee. The Chinese government wants to use Sun Guiying's deeds to express that "from now on, individual enterprises will have policies to encourage them. They will never suffer from the so-called 'capitalist road'." The prospects are bright. Nan Cunhui has taken advantage of the opportunity to vacate the space.

In the summer, when he reduced the price of his own house to 50,000 yuan, Nan Cunhui and his friends built a workshop-style refinement and switching plant in a broken house, and began a difficult journey in the electrical industry.

Drucker puts Schumpeter's development model on the management practice level. He insists that innovative people should "continuously search for changes, respond to changes, and regard change as a potential opportunity," and assert that "unprecedented situations often It is a good opportunity to start innovation." For Nan Cunhui, we are more willing to be seen as poor fighters. He walked the poverty line, faced with the appeal of the policy, and dared to start a business in order to take off his hat of poverty.

It is rumored that in Wenzhou, locals surnamed Nan, as long as they go back more than three generations, will find that most of them come from one place: Yueqing Huanghua Town is called the ancient village of Nanzhai, and the southern name is the local family. The gravel walls, the thatched roof houses, and the feelings of being discriminated against people in the days of being half-half-hungry are unforgettable. They have experienced hardships and hardships. Nan Cunhui's childhood and youth have nothing to do with the family. At the age of six, he took the rice bran and sold eggs along the street. At the age of 13, junior high school graduated and his father was injured by a pump during his work, resulting in a comminuted fracture. He was lying for two years. As the eldest son, Nan Cunhui learns to support the family.

In the cold winter, the shoe's awl made its way into the hand, grabbed its teeth and pulled out the awl, wrapped it in broken paper, and insisted on replenishing the shoes for the guests. This was Nan Cunhui's unforgettable memory. He did not dare to go to places where people were too much, and he was afraid that his classmates would not face him after they saw it. Finally, he met his classmate's mother. She asked with concern: "How are you? How do you make up your shoes here? Don't you go to school? No matter how difficult it is, you must read a good book."

A few words of concern broke through Nan Cunhui's psychological tolerance. He immediately went home to pay and shouted to his father lying on the bed: "There is no future in this matter. I will not do it with a knife holder on my neck." His father patiently persuaded: "It is very glorious to feed one's own hands. If brethren and sisters are talented in the future, that is your success.” In this way, the helplessness of life made Nan Cunhui have to carry the toolbox back.

Nan Cunhui shoes this past three years, Wenzhou low-voltage electrical production brewing a revolution.

One day in 1984, Nan Cunhui lowered his head to make up his shoes. Hearing someone calling himself, he looked up and looked at Hu Chengzhong. Hu Chengzhong is a classmate of his elementary school. When they were in elementary school, they were a squad leader and a sportsman. Later, the two men had no cause but they were the same. From the aspect of temperament, Nan Cunhui is high-spirited and ambitious; Hu Chengzhong is a veteran, and the city is like the sea. At that time, the relationship between the two was quite close.

Hu Chengzhong told Nan Cunhui that he would no longer work as a tailor, and would instead sell electrical appliances. A business would earn 1,000 yuan. Hu Chengzhong's words let the latter both admire and say: how many pairs of shoes to make 1000? Nan Cunhui was tempted. He has two options, setting up a factory or working as a salesman. No matter what kind of choice, the difficulties are hard to estimate: When he builds a factory, he has no technology. When a salesman does not leave Wenzhou, he is not familiar with the outside world.

Left and right trade-offs, Nan Cunhui feels it is less difficult to build a factory. As a result, the refinement and switching plant turned out to be the predecessor of Chint and Delixi Electric. In the first month, the switching factory made 35 yuan. Some people were frustrated, and Nan Cunhui was very excited: he was very happy and made money without losing money.

At that time, Liuzhou City, the low-voltage electrical market was mixed, many people shoddy, cut corners to produce inferior products. Nan Cunhui has not been tempted to operate the Refinement Plant in a down-to-earth manner. The partner asked him tentatively: "If you want to get rich, you will not be worse than others. If you want to create a brand, you must endure loneliness." Nan Cunhui chose "patience."

In the early 1980s, when the traffic in Wenzhou was blocked, a trip to Shanghai took a 24-hour boat. Nan Cunhui went to Shanghai to hire Wang Zhongjiang, a retired engineer of People's Electrical Factory, three times before and after. Liushi Electric was notorious for the disparity between Wenzhou and Shanghai, and the country’s policies were far less clear than now. Wang Zhongjiang rejected the invitation twice. Until the third time, Nan Cunhui slept on the floor of Wang Zhongjiang's family for several days and finally moved the engineer.

If it is only active, brute force, and courage, Wenzhou's economy will not develop as far as it is today. For many visionary Wenzhou businessmen, the purpose of entrepreneurship is not only wealth. They are far-sighted, focus on branding, and work hard on product quality. This is the aorta of Wenzhou's economy. With this conviction, Wenzhou’s economy has survived several shuffles.

Facts have proved Nan Cunhui's vision. A few years later, the reputation of low-voltage electrical appliances in Liuzhou City fell into the low point due to quality problems, but the products of “Qiujing Factory” were sold well throughout the country. The annual output value reached over RMB 1 million. In the case of the rectifying and rectifying operations carried out by the relevant departments for three times, the Refinement Plant was exempted from being cleaned due to its high quality. In particular, after the six ministries and commissions of the State Council jointly cracked down on large-scale counterfeits, the Refinement Plant became a government-supported enterprise.

A boss who was cleansed out of the low-voltage electrical appliance industry was not without emotion: “There are people who want to have a good or bad product. I only pay attention to the immediate interests, and I did not expect it to be a dead end. Nan Cunhui sees it clearly and he wins me. This is the key. ”

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