On September 17th, Beijing Joint Green Motion Technology Co., Ltd., a subsidiary of Legend Group, said on Thursday that it will strive to launch home console products in the first quarter of next year and compete positively with Microsoft's xBox Kinect; and the company intends to be in the future. The second round of financing was launched within the month to support research and development and other needs.
Green Motion Technology, following Microsoft, is the second company in the world to offer such game consoles. Of course, Green’s competitors are not only Microsoft but also Sony and Nintendo of Japan.
In an exclusive Reuters interview, Luo Zheng, president and CEO of Green Motion, said that the sales time of the company’s console still depends on various aspects of progress, and it is expected to be able to bring it to market in the first quarter of next year. “We need to make the system The more stable it will be sold."
“The successful approach of the United States has also been successful in China, such as Google and Baidu,†he said further. "We are born and raised, and we need to be more in-depth about domestic people's needs, behaviors, and Chinese culture."
In March, Microsoft’s related product, xBox Kinect, was released and is expected to be launched in November. Although Microsoft has not announced sales prices, retailers such as Best Buy and Amazon have already booked for $149.99 in June. Currently the xBox series and Nintendo’s Wii are not officially sold in China.
Luo Zheng said that the company will launch a second round of financing within a few months, and several globally-known venture capital firms have come to negotiate with the company. "Ultimately we will need tens of millions of dollars. It may not be so much for this financing."
He said that the first round of funding from Legend Holdings etc. is mostly used for game development, and the second round of financing will also be mostly used for game development and cooperation, and some will also be used for liquidity and marketing.
Optimistic about the eBox's short-term main attack on the domestic market Green Move This eponymous gaming machine, dubbed eBox, is a 3D space motion recognition/interactive 3D camera that allows players to participate in the game. Lenovo saw the prospect of living room games and triple play two years ago and set out to develop and promote the product.
Luo Zheng said that last year the company cooperated with a consulting company to investigate and study. If it is calculated at 3,000 yuan per unit, it is estimated that by 2014, the market size of domestic game consoles will be 19 million. With the increase in residents’ income and the appreciation of the RMB’s exchange rate, the price of products will fall, I believe more families can afford similar game console products, and the market will be even larger.
Unlike xBox Kinect single-selling bare metal, Green Motion Technology will pre-install 30 games on its game console and package it with the camera for sale. The current price has not yet been determined, but Luo Zheng believes this will be cheaper than competing products from overseas.
Green Dynamics will use Lenovo's resources and sales channels to produce and market OEMs, with short-term focus on the domestic market.
“If we fail to reach more than one million units, we will not consider overseas markets.†He said that in the future, the overseas market is preferred to emerging markets. After all, in mature markets, overseas brands have advantages in sales channels.
As for the core content of game consoles - games, Green Action will use buyouts, cooperative R&D and download sharing to promote the development of game software, and strive to have more than one hundred game software at the end of next year.
In addition, Luo Zheng is not worried that eBox will be copied in the future in the face of the serious phenomenon of copycats in the Chinese electronics industry. He said that the company's camera is very special, there are special chips, special algorithms, specially matched software, it is difficult to copy.
"It's like you want a 'cottage' Boeing 737, but your engine can't buy it," he jokes.
Beijing Green Dynamics was established in August this year by Lenovo Group and its parent company Legend Holdings, and its associated company Legend Capital invested in a joint venture to create a 3D full body motion recognition family console.
Green Motion Technology, following Microsoft, is the second company in the world to offer such game consoles. Of course, Green’s competitors are not only Microsoft but also Sony and Nintendo of Japan.
In an exclusive Reuters interview, Luo Zheng, president and CEO of Green Motion, said that the sales time of the company’s console still depends on various aspects of progress, and it is expected to be able to bring it to market in the first quarter of next year. “We need to make the system The more stable it will be sold."
“The successful approach of the United States has also been successful in China, such as Google and Baidu,†he said further. "We are born and raised, and we need to be more in-depth about domestic people's needs, behaviors, and Chinese culture."
In March, Microsoft’s related product, xBox Kinect, was released and is expected to be launched in November. Although Microsoft has not announced sales prices, retailers such as Best Buy and Amazon have already booked for $149.99 in June. Currently the xBox series and Nintendo’s Wii are not officially sold in China.
Luo Zheng said that the company will launch a second round of financing within a few months, and several globally-known venture capital firms have come to negotiate with the company. "Ultimately we will need tens of millions of dollars. It may not be so much for this financing."
He said that the first round of funding from Legend Holdings etc. is mostly used for game development, and the second round of financing will also be mostly used for game development and cooperation, and some will also be used for liquidity and marketing.
Optimistic about the eBox's short-term main attack on the domestic market Green Move This eponymous gaming machine, dubbed eBox, is a 3D space motion recognition/interactive 3D camera that allows players to participate in the game. Lenovo saw the prospect of living room games and triple play two years ago and set out to develop and promote the product.
Luo Zheng said that last year the company cooperated with a consulting company to investigate and study. If it is calculated at 3,000 yuan per unit, it is estimated that by 2014, the market size of domestic game consoles will be 19 million. With the increase in residents’ income and the appreciation of the RMB’s exchange rate, the price of products will fall, I believe more families can afford similar game console products, and the market will be even larger.
Unlike xBox Kinect single-selling bare metal, Green Motion Technology will pre-install 30 games on its game console and package it with the camera for sale. The current price has not yet been determined, but Luo Zheng believes this will be cheaper than competing products from overseas.
Green Dynamics will use Lenovo's resources and sales channels to produce and market OEMs, with short-term focus on the domestic market.
“If we fail to reach more than one million units, we will not consider overseas markets.†He said that in the future, the overseas market is preferred to emerging markets. After all, in mature markets, overseas brands have advantages in sales channels.
As for the core content of game consoles - games, Green Action will use buyouts, cooperative R&D and download sharing to promote the development of game software, and strive to have more than one hundred game software at the end of next year.
In addition, Luo Zheng is not worried that eBox will be copied in the future in the face of the serious phenomenon of copycats in the Chinese electronics industry. He said that the company's camera is very special, there are special chips, special algorithms, specially matched software, it is difficult to copy.
"It's like you want a 'cottage' Boeing 737, but your engine can't buy it," he jokes.
Beijing Green Dynamics was established in August this year by Lenovo Group and its parent company Legend Holdings, and its associated company Legend Capital invested in a joint venture to create a 3D full body motion recognition family console.
Rubber Mat For Deck,Ships,Grass&Pigpen
Grass Mat,Safety Floor Mat,Ring Floor Mat
Tianxiaxing Rubber Products Co., Ltd. , http://www.china-rubber-mat.com