Android became a secret weapon for successful smartphones HTC shipments increased by 60%

According to iSuppli Corporation, among the top 10 smart phone manufacturers in the second quarter, most of the fastest-growing manufacturers use the Android operating system, indicating that Google’s Android system has gained momentum.

Droid mobile phone manufacturer HTC, the second quarter smartphone shipments increased by 63.1% over the first quarter, the growth rate ranked first in the industry. Due to the popularity of Android-based Galaxy smartphones, Samsung's shipments in the second quarter increased by 55.6% from the previous quarter, and its growth rate ranked second. Sony Ericsson was recently authorized by Android, which ranked fourth in terms of shipment growth, which was 15.4%. Lastly, Motorola's shipments focused on the Droid handsets increased 12.5% ​​to rank fifth.

Companies that introduced smartphones using the Google Android operating system have tasted the sweetness. From the strong growth of HTC and Samsung to the steady progress of Motorola, Android is a secret weapon for many manufacturers to achieve growth in smartphone shipments in 2010.

HTC becomes the focus

HTC's Android phone has been successful, and its roots can be traced back to wireless operators. They want to demonstrate the power of their upgraded network by providing mobile phones with advanced features to users. For example, US wireless operator Sprint Nextel Corp. is providing users with HTC’s EVO 4G, a feature-packed Android phone that can take advantage of the high speed of its WiMAX-based 4G network. In order to maintain the growth momentum, it is expected that HTC will launch an Android phone supporting LTE. LTE is another major 4G standard.

In the second quarter, HTC’s share of global smartphone shipments rose from 5.3% in the first quarter to 8%, consolidating the fourth market ranking.

At the same time, Samsung’s share of the fifth place rose from 3.2% in the first quarter to 4.6%. The company’s strong growth is due to its warm welcome from its Android phone, the Galaxy S. In contrast, Samsung mobile phones using their own bada platform do not seem to attract much attention. The company's ranking in the global smart phone market rose one place, ranking sixth in the first quarter.

In the Android smartphone market in 2010, Sony Ericsson’s shipment share increased from 2.3% in the first quarter to 2.5%.

Motorola's Droid succeeded

Compared with HTC and Samsung, Motorola's growth rate was relatively modest in the second quarter, but there are signs that Motorola’s decision to put all its eggs in one Android basket is gaining ground. With the outstanding performance of its Droid product line, Motorola has achieved growth for five consecutive quarters since the second quarter of 2009, and the growth rates in the last four quarters have been higher than the overall smartphone market.

Motorola's Droid strategy is playing a role. In the North American market, Motorola is benefiting from advertising campaigns with Verizon. At the same time, Motorola is constantly updating its smart phone product portfolio to maintain consumer interest in its product line.

However, due to Samsung's substantial growth, the above results failed to prevent Motorola's ranking from the fifth to the sixth in the first quarter.

Among the fastest-growing smartphone manufacturers, only the Sharp family cannot attribute strong growth to Android, but to the fact that it has expanded its share of the Japanese market. The company's 48.7% growth rate is the third highest, only recently has it joined the Android field in the fourth quarter.

Apple encountered a small setback

While Android was on the rise, Apple smartphones fell 4% in the second quarter. However, this is not a major setback for the iPhone brand.

Apple's smartphone shipments fell in the second quarter due to the transition from iPhone 3G S to iPhone 4. The iPhone 3G S is nearing its end of life, which leads to a drop in sales. At the same time, Apple's iPhone 4 is difficult to keep pace with the growth of demand, resulting in a slight decline in shipments.

In the second quarter, Apple’s shipment share in the smartphone market fell to 13.9%, compared with 15.7% in the first quarter. However, the company still ranks third in the global smartphone market.