Lei Feng network (search "Lei Feng network" public number concerned) : Author of this article, good uncle, WeChat public number: good uncle, is trying to become a product called Wang.
I wish Ji Ji really did find a way out. He must forget the red carpet that has passed through. Now the red carpet has gradually faded away. Really return to dullness, let live a life without a spotlight.
She, like all net reds, has a flowing dress and orange. With a pallid, laughing face, perhaps you have already guessed her name, and she called her answer.
It is often said that to understand a person, one must step into his/her past. In the same way, it should be more like watching Net Red.
Red HistoryOn May 15th, the answer was on-line and averaged 2-3 times a day.
On May 24th, Luo Zhenyu, the man who was best at talking on the earth for 60 seconds, landed and answered.
On May 26th, the answering team launched a call to Wang Sicong. In a day, 5000 people overhear the call.
On May 28, Wang Sicong landed and answered.
On May 31, the APP version of Android was released on line, and the public number was renamed in the same line.
On June 7th, points and friends were introduced for free listening.
On June 8th, Ji XIII announced the separation and financing of 25 million U.S. dollars in value, with a valuation of more than 100 million U.S. dollars.
On June 20, the last 60 seconds of life, life divided into commonweal relay.
On June 20th, we answered the open agency Weibo certification.
On June 27, the conference was divided into 42 days. In the past 42 days, 10 million users participated in the conference. Over one million users paid for the content, resulting in 500,000 question and answer content, and the transaction amount exceeded 18 million. And formally announced the financing of 25 million US dollars, the valuation of more than 100 million US dollars.
We look at a more intuitive evolutionary history map, her Baidu search index, commonly known as network value.
Red dot evolution history map
Actually here, in 42 days, the red road to the answer has been almost the same. In the next July to August, there was almost no ripples. Like other net reds, it gradually faded out of sight.
Like her Yuji 13 said, the points you have seen have only just begun.
October PregnancyThere are many types of net red, some show and fire, some rely on the network to promote the careful policy, and some because of their artistic talent. What kind of answer? The answer was revealed afterwards.
First of all, she has a very eminent brother who calls on the line and claims to be the leading platform for sharing knowledge and skills. Her brother also likes orange dress. Of course, this is attributed to their jealousy, Ji XIII. Before she was born, her brother was already well-known in her career and had been playing for more than a year. From Beijing, her footsteps were almost everywhere in the major cities of the country. The initial strategy was to meet with an expert at the first line. Afterwards, it was discovered that one-on-one meetings could not break geographical restrictions and the time cost was too high. Therefore, there was a nationwide call to talk and a phone call could help the national brick families. ; Then later discovered that one-on-one, resources are a bit wasteful, team up about.
Replied to my brother in line
Immediately afterwards, a function was performed on the line to measure “å±â€, users published questions, and experts answered a single voice. The scene is the same as that of a taxi, but the content of the service is different. This is very important. The product form is dominated by experts and led by users.
At this point, the older brother introduced the introduction. Why did she not try to bring her brother in a better direction, but instead chose to give birth again? From her brother to her, what changes did she make?
Here is a small topic. It is another small event that directly triggers birth. Her embarrassing old rival knows that on April Fool's Day, she launched the H5-developed scratch-off game, which is a small precedent for knowledge payment. Value is also almost red, although the time is a bit short. However, it is born of a lame one. First, the carrier of information sales is text, it is difficult to carry the amount of information needed for an exchange. The second is that the Big V is the lead, not the user. But for some of the first onlookers who were eating crabs, some of Jiji XIII simply benefited.
Then, we saw that after a month or so of launch, points were born. Obviously, this is not an accidental product. It is the experience accumulated in the performance and worthiness of her husband Jiji XIII. At the end, she gives birth to the answer.
Let's take a look at the product form of the answer.
Knowledge and skills sharing platform. Follow her brother in line.
Use speech as a carrier. Also tried on her brother, the function of the national call and call. In the opponent’s value, the carrier of the text failed.
Take user questions as the lead. Also tried on her brother.
Use H5 as carrier. Values ​​are used there for fast iterations. Moreover, WeChat itself is a social chain that facilitates the dissemination and WeChat payment as a guarantee of payment.
Onlookers - secretly listening. This is almost the core competitiveness of the unique original answer, and it is her most important temperament. One-to-one exchanges form a closed source of resources so that communication cannot be carried out. At this point, her brother was aware of this problem and he had the ability to meet in groups. Returning to the social platform, the crowded phenomenon is everywhere. Whether it is Weibo or WeChat, it is such an open resource circle. Therefore, it is perfect for use on points.
So she fell to the ground.
Seemingly accidental popularity is in fact the accumulation of pregnancy in October.
Early growthAfter we have scrutinized how she grew up, how she grew up.
Points to growth road
How fast is it to answer the long body? Two iterations a day, the Internet's "quick iteration" tips to the extreme. The lean iteration of the least cost was proposed as one of the Internet's most important qualities.
Of course, the premise of all this is that she chooses H5 milk powder. If you choose to create an APP at the beginning, the speed of the iterations will be much slower. Although the APP development is fast enough, for the iterative update with days as a cycle, it is obviously impossible for the APP to do so.
Look at the growth path of the above chart. This is an important iterative event in the growth process. Looks dazzling, we first look at the product model diagram, and then go back and understand the main line of her iteration.
Product model
In the closed loop of product formation, there are four core nodes: questioners, questions, respondents, and eavesdroppers. All resource flows are between the four. The questioner asks the respondents questions and the cash flow follows this direction. The respondent answers the question, and then the eavesdropper eavesdrops on the problem, and the cash flow is divided into the questioner and the responder.
In addition to the flow of cash, all that remains is the flow of knowledge and information. Shortening and enlarging the circulation path and improving the efficiency of circulation are the things that iterate through iterative growth.
The search for answers, search questions, listening, expert compilations, question compilations, discussions with the same questions, and questions on top are all meant to shorten the circulation path.
Generating two-dimensional codes, listening to friends for free, sharing to social platforms, and setting up institutions are all intended to expand the distribution route and to divert traffic.
German intelligence developmentAt school, teachers often say that they must develop in an all-round way. Of course, many times I just talk about it.
However, the answer is a student who is truly a full-scale development of morality, intelligence, and generality. Simplifying the product model diagram, which is mainly composed of three strata, points out to grow healthily. Of course, it needs a stable mechanism to balance the three.
If there is no eavesdropper in the line and value of 1.0, the information is flowed between the questioner and the responder in both directions. Once the answer is over, the information completes the entire flow and no longer generates excess value. When she reached the point of the answer, she opened a small mouth and made the circulation of information more extensive and formed a circle so that the answer would continue to generate value. In this process, the interests of these three strata have been guaranteed.
Product model
For eavesdroppers, a small amount of money can be used to satisfy a curious, peeping heart, which is simply a pie falling from the sky.
For the questioner, he paid for the desired answer. In addition, you can also receive part of the feedback from the eavesdropper, this part is the pie falling in the sky. He will also have additional motivation to allow more eavesdroppers to join in.
For the respondent, the value of his self is reflected. At the same time, he also obtains some cash compensation. Of course, for most big Vs, cash compensation is not attractive. They want fun and respect. This is also the most unstable factor in the growth of the answer, followed by a detailed explanation.
DressingThe respondent has grown up with the original logo, and is dressed up. The Internet Red Road is even more flat.
Let's take a look at what her daddy has done for her. Let's review her history again.
On May 26th, the answering team launched a call to Wang Sicong. In a day, 5000 people overhear the call.
Everyone knows that this era should be red, as long as the national husband Wang Sicong brings it along, guaranteeing more with less. Before this, headline man Wang Feng, the fat man of logical thinking has already brought a wave, but still is a little distance from net red. At this time, she helped her to do such a thing.
This is the meaning of blaming a blind date. Anyway, I don't know what it was like at the time.
As a result, at 14:00 on the 27th, it really broke 5,000. The man who was a serious man was attacked after a day and threw several explosive answers. Immediately afterwards, the headlines of major media appeared. All the stars have come to answer, and fans have come.
Later, we will not say much more. Look at the above curve. After Wang Sicong came, he brought the answer to the highest point of Net Red.
On May 31, the public number was renamed.
The sister was on fire and his brother quickly gave way and built a mortuary. Because the answer at the time had been growing under the banner of the line, it was just a small H5 in the public menu. Brand identification can be confusing and it is not easy to spread.
Someone else asked: Where can I find the points where I can make money?
She answered: Enter in the sub-menu below the public number.
Others asked: What is the relationship between the line and the answer? Why is it hidden there?
She replied: This, change! In the line to change the composition.
The son did not have time to manage, Ji Ji thirteen was definitely thinking that way.
On June 20, the last 60 seconds of life, life divided into commonweal relay.
This is a charity costume and the question is also very meaningful. Soon, people saw the kindness of the girl and gave her a wave of slow downstage.
Acknowledging that she is an excellent trader, when the network is red for a while, she has accumulated enough questions and answers. We need to double exposure these precipitated information to achieve secondary drainage. Therefore, we can see through the public number. A good content manuscript.
Sure enough, it is not easy to adopt a daughter.
Short-lived?A word of credit to her is that such a product is very hot in the early days and it is not necessarily a particularly good thing.
Well, it's not particularly good. Everyone knows what will happen after the fire. So, he added one last sentence: The answer you just saw has only just begun. Of course, this sentence is mainly for investors. I hope Ji Ji really did find a way out. He must forget the red carpet that has passed through the points and truly returns to plainness.
Analyze the big heat and activity analysis
A simple statistics was made on the answer to the above-mentioned listener's 5000+ V. There were more than 80 people in total and they simply made a classification. Some large Vs were a bit biased, so they were not ranked.
First of all, the hottest entertainment is the entertainment department, but unfortunately, the answer is now more than two months. The stars that once played very high have basically not played. The latest answer from Zeng Ge is two months ago. Similarly, Wang Feng is similar. They bring their own fans, so the heat is high, for the answer. It's enough to come over and over. This is what we mentioned earlier. In the three questioners, respondents, and eavesdroppers, there are unstable links in the respondents. The return of money is simply negligible for Big V. What they value is value. And respect. The entertainment star, here is another way to interact with the fans, a sense of freshness, patted ass away.
Therefore, some people say that knowing is to produce a big V, and that the answer is to consume a large amount of V , and that the good responder comes with a halo. From this perspective, it makes sense.
Big V can't stand it, so look at the middle and small V, and try to cultivate them into the big V of their platform. This may be one of the directions for future development.
The medical health, psychological and emotional counseling classes like the above still maintain a good level of heat and activity. These are hopes. Qi Hao said that the team is an early part of the gunpowder, the relationship between the speech and the debate itself is very close, and because of the show that Qi Hao said, their attention is also very high. At present, the most diligent respondent on the answer is still the history of the parrot, answering 3000+. As for Luo Chuan, he has already lazily gone. The answer has been thrown to the guest who got the subscription in the column.
Another effort is to turn one-on-one into a one-on-one, institutional specialization; ask and answer, trying to make the question and answer become discussions.
One-to-one-to-many evolution
We can see that the points of the modules that have been introduced and discussed by the organizations have gradually been resolved. This is also a very positive evolution, but the effect remains to be seen.
60 seconds is still just a one-way dialogue. The actual effective communication needs more than 60 seconds. This may be the biggest disadvantage of the answer. Therefore, Ji XIII said that in the future, he will open up the line and answer, and the siblings will join forces. Knowing to be at a disadvantage in this battle, the value of 3.0 is not worth mentioning. It is simply a matter of perfunctory. And knowing that Live has steadily developed in the other direction, up to now, about 300 Live, it is a real exchange scene, a continuous expression of more than 60 seconds. This is exactly what the answer does not have.
So, what kind of face would it be if you walked off the red carpet?
look forward to.
This article is published by Lei Feng, everyone is a product manager authorized. Reproduced without permission.
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