At the press conference on September 6, Jingdong officially announced its own VR/AR strategy: set up a VR/AR industry alliance; formulate modeling specifications, provide a unified set of modeling tools, and create VR/AR e-commerce applications.
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It is reported that the global e-commerce VR/AR industry promotion alliance has joined more than 30 VR/AR upstream and downstream companies such as Intel, HTC, Nvidia, and Storm Mirror, covering a complete VR/AR ecosystem through branding, marketing, operations, and finance. In other ways, integrate industry resources to provide full support for VR/AR companies.
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Jingdong CTO Zhang Chen said at the press conference, “In the technology field, JD.com will also provide a unified modeling tool that will allow users to create a unified standard of e-commerce applications and VR/AR content, and reduce the cost of modeling. At the same time, Jingdong has established a content distribution platform to connect with content providers and demand parties, promote the output of a large number of new VR/AR content, and fill the current lack of content."
Jingdong wants to define industry standards and provide a unified set of modeling tools to allow users to create unified standard e-commerce applications and VR/AR content. In addition, the company also plans to establish a content distribution platform to solve the current lack of content.
JD.com also stated that it will position VR as one of the core technology R&D directions and demonstrate an application called “VR shopping galaxyâ€. Remember Alibaba's Buy+ plan? Similar to this application, it can bring users a virtual reality shopping experience. It is worth mentioning that in this application, users can pay through gestures, voice prints, and other forms to complete the shopping process. At present, this application only supports 3C, home appliances and other fields, and will be open to third parties.
Jingdong’s ambition is more than this. Apart from layout VR, it is still exploring AR applications. At present, JD.com has already cooperated with home improvement VR/AR content production companies and will launch related applications in the future. In addition, Jingdong is testing the "VR/AR+ warehouse logistics" and VR/AR user community.
It is reported that the global e-commerce VR/AR industry promotion alliance has joined more than 30 VR/AR upstream and downstream companies such as Intel, HTC, Nvidia, and Storm Mirror, covering a complete VR/AR ecosystem through branding, marketing, operations, and finance. In other ways, integrate industry resources to provide full support for VR/AR companies.
Jingdong CTO Zhang Chen said at the press conference, “In the technology field, JD.com will also provide a unified modeling tool that will allow users to create a unified standard of e-commerce applications and VR/AR content, and reduce the cost of modeling. At the same time, Jingdong has established a content distribution platform to connect with content providers and demand parties, promote the output of a large number of new VR/AR content, and fill the current lack of content."
Jingdong wants to define industry standards and provide a unified set of modeling tools to allow users to create unified standard e-commerce applications and VR/AR content. In addition, the company also plans to establish a content distribution platform to solve the current lack of content.
JD.com also stated that it will position VR as one of the core technology R&D directions and demonstrate an application called “VR shopping galaxyâ€. Remember Alibaba's Buy+ plan? Similar to this application, it can bring users a virtual reality shopping experience. It is worth mentioning that in this application, users can pay through gestures, voice prints, and other forms to complete the shopping process. At present, this application only supports 3C, home appliances and other fields, and will be open to third parties.
Jingdong’s ambition is more than this. Apart from layout VR, it is still exploring AR applications. At present, JD.com has already cooperated with home improvement VR/AR content production companies and will launch related applications in the future. In addition, Jingdong is testing the "VR/AR+ warehouse logistics" and VR/AR user community.
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