More than just mobile phone Huawei Hisilicon chip into the field of drones

Or everyone can buy a drone based on the Huawei Hisilicon Hisilicon chip this year.

The Hisilicon chips used in these drone products are not the "Kirin" series used in mobile phones, but the chips used in the security cameras. Many people don't know that Huawei HiSilide has a 70% share in the global video surveillance (security camera) market. This way of quietly attacking the city is in line with the company's low-key style.

A company that was just established in March 2016 will provide a drone solution based on the HiSilicon video surveillance chip in the market. Based on the image performance of the chip, the company is preparing to launch four basic solutions, three high, medium and low for the consumer market, and a solution for industry users.

Because this solution uses a design concept that separates the flight platform from the imaging system, the combination of the solutions is flexible. Manufacturers who want to enter the drone industry can buy a complete UAV system, including imaging system, flight control system and ESC system. They are only responsible for ID design and hardware production. They can also buy only the imaging system and then dock their own flights. Control and ESC system.

The startup company that provides the solution is called Zhou Xin Technology, which looks ambitious and wants to be an important player in the development of drones from “function machines” to “smart machines”.

Qualcomm's Xiaolong flight platform is also telling the same story. Based on two products of Qualcomm's mobile phone chip, the zero-infinite HoverCamera and the zero-intelligence Dobby have already appeared on the market.

Qualcomm acquired a US drone company KMelRoboTIcs, and combined its flight control system with mobile phone chips to get the Snapdragon flight platform.

From mobile phone chips to drone platforms, there is a lot of underlying work to do. The core member of Zhouxin Technology, when it was in the last company, was responsible for doing this behind-the-scenes work for Qualcomm. They concealed and proudly said in the promotional materials that "the world's first smart chip-based drone is from the team."

Its founding members, at the time (in early 2015), in addition to Qualcomm's Snapdragon chips, they were also looking at other chip platforms, and at that time they had contact with Huawei Hays. After completing the Qualcomm project, they came out of the previous company and started to set up a new company and invested in the arms of Huawei.

Just after the Spring Festival in 2016, the core members of Zhouxin Technology went to Shenzhen Putian and had a closed development with the Huawei HiS team for several months. At the end of June, they returned to Beijing headquarters. At the beginning of July, the development of the cloth will be announced, and the drone platform based on the Huawei Hisilicon chip was born.

“Huawei is very cautious in entering the consumer drone market. They originally had a lot of consern, but now they are gone, saying that you can go to the media.” At the end of June, the founding members of Zhouxin Technology opened the door and told Lei Feng. Net, their drone platform based on Hisilicon chip has three technical advantages: 1, electronic image stabilization algorithm, up to 4K resolution video; 2, speed map transmission, "from camera acquisition input to ground station image output, delay only 100ms"; 3, quick start, "from cold start to the completion of aerial photography business, no more than 3 seconds."

If the UAV platform's drone is to put wings on the phone, then the UAS platform's drone is to put wings on the security camera. In essence, it is still thanks to mobile phones, security cameras and drones are devices that people take pictures and video.

According to Zhou Xin Technology, HiSilicon is suitable as a drone platform because its imaging system is the most professional, and the security camera is an industrial-grade application, and its adaptability to the environment is stronger than that for mobile phones.

The common question is that the computing performance of the security camera chip can meet the visual computing requirements of the drone? In this regard, Zhou Xin Technology team explained that the current high-end video surveillance products on the market are mainly intelligent video analysis functions, such as human identification, license plate recognition and so on. Technically, HiSilicon's chip adopts a special design architecture, which hardens the main operator that frequently calls and consumes large resources in the video analysis algorithm operation to reduce the CPU resource consumption of the underlying operation. Save CPU resources to do more intelligent analysis applications. This hardened operator can carry a variety of visual algorithms. The latest generation of Hisilicon semiconductor chips, there are already more than 100 operators.

Within Hisilicon, the division that cooperates with ZHOU Xin Technology is Digital Media, which is one of six divisions, mainly for mobile cameras, TV set-top boxes (IP/DVBSTB) and smart TVs ( SmartTV) chip. Video surveillance cameras, drones and motion cameras are also products of the portable camera category.

UAV products based on Qualcomm chips have not yet reached the stage of mass production. It can be said that Huawei Haisi and Qualcomm are at the forefront of the times. In fact, neither Qualcomm nor Huawei's Hisilicon Semiconductor has introduced a special chip for the drone, but adopted a strategy of transforming it on the original chip. This probably shows that the attitude of the two semiconductor companies to the drone market is still dominated by temptation.

The UAV solution company represented by Zhouxin Technology can't wait to lower the industry threshold of drones and promote industrial upgrading.

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