From the once-invisible to today's winning government and numerous capitals, the charging pile industry has ushered in the spring of development with electric cars. Some analysts pointed out that the size of China's charging pile market will reach 40 billion yuan in 2016, and it is expected to exceed 100 billion yuan by 2020. It can be seen that the charging pile industry will usher in a new era of rapid development.
In the promising emerging industries, many companies are coming, but they also face many obstacles that hinder development. For example, the charging pile operation has high investment cost, long payback period, and single profit model, especially for the consideration of profitability and resource integration of these enterprises. With the accelerating process of new energy vehicle industrialization, the traditional single charging pile operation business model has been unable to apply to the current high-speed development of the market environment. Therefore, only by innovating business models and advancing with the times can we promote the rapid development of the entire electric vehicle industry.
Existing business model
With the rapid influx of capital markets, it is understood that there are currently more than 300 enterprises involved in the construction and operation of charging piles, some of which are taking light asset routes, such as providing only charging pile location services and reservation payment functions. Or provide charging pile operation management platform and solution; the other part is the heavy asset route, such as the production and sales of charging piles. From the perspective of the existing business model, there are three main categories:
The first category is a traditional business model that focuses on compressing operating costs. This model mainly exists in the initial stage of electric vehicle charging infrastructure operation. It is characterized by a relatively simple profit method, which mainly relies on charging charging service fees as a source of income. This is also the business model adopted by many enterprises in the early stage of the industry, by reducing operating costs. To maximize benefits. The advantage is that the business model is relatively stable and can effectively improve the operational management capabilities of the enterprise. At the same time, there are certain challenges, namely, how to minimize the cost of purchasing electricity and operating costs. This requires not only high bargaining power of the enterprise personnel, but also ensuring that the operating costs are reduced while the charging use is not compromised.
The second category is the business model with the solution as the main body. Compared with the charging pile production and operation enterprises, these enterprises mainly use the B-end industry customers as the starting point to provide charging solutions and comprehensive services for related enterprises. The typical representative is Charging Network Technology Co., Ltd. The company's main customers are charging operators, charging facility manufacturers, car manufacturers and commercial real estate developers. “Our main profit point is to sell equipment.†The advantage of this model is that it can capture the small cut-in port of the charging pile market and cover a wide range of fields, but the challenge is that the investment cost is too high. Other models in the industry are too risky.
The third category is a big data business model with charging as the mainstay and additional value-added services. This model is mainly based on the massive amount of information data held by the charging facilities, and then extends the development of value-added services based on data, so that the charging and value-added services are jointly profitable. A more typical business is a special call. “The cost of charging alone cannot be recovered, unless the charging service fee is increased to three or four yuan per kWh.†Yu Dexiang, chairman of Tray Electric Co., Ltd., believes that “electric vehicles are not simple, isolated tools. It is part of the ecology." Based on this, special calls will start with the construction of charging network, and will be included in the electric vehicle online sales, car maintenance data service, financial payment service, Internet e-commerce and industrial big data. The advantage of this model is that there are many sources of profit, but the specialization of value-added services is directly linked to the use of users. How to achieve the value-added services that are equal to the market standards is the biggest challenge facing enterprises.
Profit model gradually emerges
At present, although each company has a complete process, it is still continually exploring which operating model can achieve the fastest profit. Some insiders said, "Now the charging pile is still in the investment stage, and the charging service is operated. The profit is not in the foreseeable future, but it is unrealistic to achieve profit within one year." From the current operating mode, the charging service market is profitable. The business model has gradually emerged.
Taking the photovoltaic charging station built by Fudian Technology in Beijing Huamao Business Circle as an example, the number of times of using each DC pile is 8 times/day, the charging service fee is 0.8 yuan/degree, and the charging amount is about 20 degrees/time, 1 The annual charging service fee for DC piles is 46,720 yuan. According to the relevant person in charge of Fudian Technology, "the investment of each DC pile is 230,000 yuan." In this calculation, the cost recovery time is nearly five years. If the cost depreciation charge is included, the power station is now beginning to make a profit. According to the person in charge of relevant enterprises, so far, Putian New Energy, Huashang Sanyou New Energy Technology Co., Ltd. and other companies have begun to achieve profitability.
Charging pile operators generally believe that if charging pile operation is to achieve profitability should be two years later, in fact, many values ​​have become clearer with the development of capital market and the "Internet +" drive. According to industry insiders, according to the development goal of 5 million new energy vehicles in 2020, the profit margin of the charging network will reach 55.8 billion yuan, of which the value-added profit space will reach 23.3 billion yuan. With the rapid development of the Internet, the commercial value of charging piles is not only reflected in the charging business, but also includes advertising, insurance, finance, car sales, 4S value-added services and big data in the automobile industry.
Potential profit model
As the gateway to the Internet of Vehicles and Smart Grid, the potential value of the charging pile operation industry should not be underestimated. Especially in the current situation that smart cities and smart communities are getting closer and closer, charging piles will even be given to “data collectorsâ€. "," "data analyst" and other multiple identities. It can be said that the development prospect of the charging pile operation is immeasurable, and this also requires the enterprise to have an innovative business model to adapt to it. Then, combined with the latest technology and reality of the Internet of Vehicles and Smart Grid, what are the potential profit models for charging pile operations?
First, the "Charging Pile + Service" mode. Some analysts pointed out that the establishment of a matching commercial retail and leisure service business circle centered on electric vehicle charging piles will become a new model for the development of electric vehicles and supporting industries in large and medium-sized cities in the future. It is understood that in Germany, Denmark and other European countries, the use of electric vehicle charging time, deep expansion of retail, fitness, beauty and other services to improve the viscosity of charging services has become more common. From the perspective of China's market, at present, many companies have already started this aspect, such as the charging of stars and the construction of charging piles in hotels, shops, etc., and the electric company's layout of charging piles in McDonald's and other dining places, aiming to charge and A combination of supporting services.
Second, the "Charging APP + Intelligent Management" mode. The APP with strong application integration, including the intelligent management service that can provide users with real-time control charging time, charging reservation reminder, remote monitoring and charging status, etc., can provide intelligent management equipment for charging station operators. Rich data analysis, convenient payment transaction process, etc. For example, a variety of charging pricing options can be offered. Charge station operators can be selectively priced according to different driver groups, or freely priced according to various options such as charging time, charging process, and charging power. In addition, an intelligent back-end “cloud service†platform can be built to provide charging station operators with multiple charging capacity and rate options by providing energy metering and management systems, thereby reducing charging station operating costs. Not only that, but also provide detailed data analysis support for operators, providing a basis for improving and improving services. The “cloud serviceâ€-based management platform will help charging station operators to manage and operate charging stations scientifically and efficiently, not just basic site maintenance services.
Finally, the “complete vehicle manufacturer + operator + stakeholder†model. Through the integration of vehicle manufacturers, equipment manufacturers, charging station operators, financial institutions, users and other stakeholders, we will create products and services that meet the interests of all parties and penetrate them into the value chain. At each link, the integration of resources is maximized, which drives the development of the charging pile market. In China, there are not many cooperation between charging pile operators and OEMs, such as special calls, star charging, electric pile companies, etc., through cooperation with OEMs, financial companies, etc., to build electric vehicle e-commerce platform or Sales outlets, providing one-stop service. It includes financial leasing and auto finance involved in the car purchase process, providing users with a variety of financial products, and even including test drive experience and other services to facilitate users to buy cars. This cooperation and win-win model can not only effectively enhance the construction of charging facilities, improve the satisfaction of customer service, but also facilitate the sales of vehicles, and promote the faster development of the entire electric vehicle industry.
In my opinion, from the gradual rise of the charging pile market in the second half of 2014, it has been nearly two years, and the effective profit model has been discussed in the industry for nearly two years. I still remember that the original charging pile was just a charging service. Today, it has become a multi-functional product that integrates charging, networking and value-added services. With the rapid development of the industrialization process of new energy vehicles, the development of charging piles will also change with each passing day. For the production and operation of charging piles, only by the development of the industry and the continuous innovation of the operating model can we accelerate the pace of profitability.
KNM1L Series Moulded Case Circuit Breaker
KNM1L series Moulded Case Circuit Breaker is MCCB , How to select good Molded Case Circuit Breaker suppliers? Korlen electric is your first choice. All moulded Case Circuit Breakers pass the CE.CB.SEMKO.SIRIM etc. Certificates.
Moulded Case Circuit Breaker /MCCB can be used to distribute electric power and protect power equipment against overload and short-current, and can change the circuit and start motor infrequently. The application of Moulded Case Circuit Breaker /MCCB is industrial.
Korlen electric also provide Miniature Circuit Breaker /MCB. Residual Current Circuit Breaker /RCCB. RCBO. Led light and so on .
KNM1L series Molded Case Circuit Breaker,KNM1L series Small Size Molded Case Circuit Breaker,KNM1L series Electrical Molded Case Circuit Breaker,KNM1L series Automatic Molded Case Circuit Breaker
Wenzhou Korlen Electric Appliances Co., Ltd. , https://www.zjmotorstarter.com