The world's top event of the annual communication session, the Mobile World Congress 2014 (MWC) opened today in Barcelona, ​​Spain. MWC has always attracted attention with its advanced content and forward-looking technology. Each MWC is regarded as the weather vane of the communication industry in one year. What new trends will it bring this year?
So far, MWC has been held for 14 sessions. Looking back on past development trends, from the rise of global smartphones in 2008, you will find that hardware technology innovations around mobile communication are gradually infiltrating into soft services such as applications and converged communications. This feature is even more pronounced in the current global 3G to 4G transition.
It is understood that there will be 10 themed events during the exhibition, including the iconic still MWC theme event. In addition, the conference will focus on topics such as enterprise transformation, connected life, data analysis, communication future, intelligent network, mobile e-commerce and payment, mobile identification and privacy, network economics and network optimization.
Telecom industry looking for new space
From the upper level of the industrial chain, all telecom operators and telecom equipment vendors have realized that the traditional telecom market growth space is shrinking. Searching for new market opportunities and growth space under the mobile Internet is the proposition of this MWC. 4G, the Internet of Things, and cloud computing have been highly anticipated by the entire telecommunications industry. Behind these technical concepts, the future of the telecommunications industry is actually the big data embedded in mobile broadband, the Internet of Things and cloud computing.
According to data from market analysis agency infoma, the number of mobile Internet users worldwide has surged from 2007 to the present, and has tripled the number of fixed Internet users. In China, for example, mobile phone users have nearly 500 million. Last year, mobile Internet access traffic increased by 62.6%.
The era of big data is really coming. As Gary Lang, a sociology professor at Harvard University, once said, “This is a revolution. The huge data resources have enabled the quantification process in various fields. This process will begin in all fields, whether academic, business or government. â€
In this regard, at this conference, the decision makers of global operators and equipment vendors will have a heated discussion around this proposition. For example, Daniel Hajj, CEO of Americas Telecom, Mr. Onoji, Chairman of KDDI, Jinwoo So, President and CEO of SK Planet, and Li Yue, President of China Mobile (microblogging), have the theme of “Mobile Operator: New Development Strategy†To explain the current development strategies of the future.
Speaking of the specific application level, based on the success of NFC Badge last year, Bouygues Telecom, BharTI Airtel, Dialog, Du, ETIsalat, Korea Telecom ( Customers of KT Corp., Orange, Tata and Telstra can further simplify their process of entering the Mobile World Congress by participating in a trial and confirming their identity with their mobile operator certificate.
It can be predicted that future big data, cloud computing and other services will become operators' new market space and growth point. However, as the global 4G penetration rate increases, 4G networks will become increasingly congested, affecting network quality. It is not difficult to see that when the demand for mobile users increases and the large data traffic that is presented breaks out, the next step for global operators is to do a good job of intelligent communication channels and further enhance the user experience.
Hardware vendors pay more attention to ecological services
From the perspective of mobile terminals, thousands of companies will launch a wide variety of similar types of mobile phones at this year's MWC. This market, which once dominated the hegemony, has now become a rival. In addition to these changes, it is also said that the competition in the mobile application is differentiated.
Consumer perceptions of smartphones are directly related to the quality and performance of applications on their terminal devices. I remember that at the MWC in 2009, Hutchison Whampoa's INQ INQ1 was the world's first social mobile phone, integrating well-known social networking sites such as Facebook, eBay, Windows Live Messenger and Skype. Since that session, the combination of smart phones and mobile Internet has been set off. In the days that followed, many mobile phone manufacturers began to pay attention to the development and experience of applications while optimizing hardware.
At this year's show, the focus of mobile phone manufacturers is mainly on Samsung and Nokia. One attempt to "break through" the shackles of Google (microblogging) Android, one is to try to "reverse attack" and return to the mobile power camp. Both have worked hard on the application.
Take Samsung as an example, the company's investment in this area has been very high, because its hardware is too successful, and the performance of the software has always been "not lifted." Samsung President and CFO Li Xiangxun previously said: "The industry is moving from hardware to software. To this end, we will recruit more software experts to strengthen the software platform and design, and solve the specific needs of the local through the global R&D center." Samsung's new TIzen system, which will be unveiled, is the best verification of this.
From the multi-faceted point of view, Nokia's launch of the first Android smartphone has become a settlement. For the outside world, Nokia's turn to Android, why it is launched, its application level layout may be the biggest reason. It is understood that Nokia Android phones will not have some features developed by Google, nor can you download Android apps from the Google Play store, but pre-installed digital services developed by Nokia and Microsoft, including map service Here, streaming music service MixRadio and A Nokia app store.
Of course, there are also Microsoft's advantage applications, Bing Search and Skype. Although Bing is not the most popular search app on Android phones, its downloads in the Google Play store have already exceeded 1 million times, and Skype is even more useful. If you do not affect the profit, but increase the income, you can also enhance the mobile stickiness of Microsoft through Nokia's Android mobile phone pre-installed service, which is not a good thing. And this Asha phone with Android system has enough shipments around the world.
In a word, the blue ocean market for mobile Internet has been pointed to by the hardware and more personalized application services.
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