Can 3D projectors usher in opportunities after the death of 3D TVs?

In the United States, where the world's largest home appliance exhibition "2013 International CES" is held, the TV market has grown steadily, centered on large-size products larger than 55 inches. However, the future of TV manufacturers is not bright. At this CES, almost no manufacturers focused on promoting "3D" functions, and US media even appeared to have the argument that "3D has already ended." In addition, in the past two years, major global plants have strongly promoted 3D TVs. It is almost as hard for consumers to swallow 3D, but they have not introduced refrigerators with 3D display screens. But consumers do not pay for them, leading to major TV manufacturers. Loss of money, TV sales and sales have also continued to weaken.

In this case, companies have released new products at the CES with "4K" as their focus. This is an inevitable move. 4K refers to an image with a resolution equivalent to about 4 times full HD, and a TV set with a 4K resolution panel is a 4K TV (also known as “Ultra HD” TV in the United States). If you think of the iPhone series with 4x screen resolution after upgrading from "3GS" to "4", the difference between full HD and 4K is very easy to understand. 4K technology is expected to improve the essence of television - quality. At present, manufacturers' efforts to attract consumers using semi-recognized functions have come to an end. In addition to 4K, there are basically no other elements that can open up bright prospects for televisions.

It can be seen that 4K is a new technology that can really drive the development of the industry and stimulate consumers to upgrade their machines. As for 3D functions, it is the "additional functions" that consumers do not care about and the manufacturers do not particularly emphasize (like bilingualism, stereo sound, and sonography). Mother screen function).

With the advent of full-HD 3D home projectors in recent years, is the "death" of 3D home TVs ushering in new opportunities for humbling home projectors? Especially in the last year when Full HD 3D home projectors entered the million-age era, the advantage of large-size projectors was enough to rival the TV.

But then again, in addition to the product itself is cost-effective, in fact, the most fundamental factor is still the source of the film, it is also leading to the gradual death of 3D TV in three years. This is still true for 3D home projectors. In addition to technological advancement, film sources must keep up with the pace, as long as there is a slowdown, it will inevitably lead to the stoppage of the entire market.

Take the 3D movie box office as an example, the 3D box office is different from other movies in one place. You have to pay for the additional fares when you choose to watch 3D movies, and the fares are collected by cinema operators in North America. Finally, it will go to the pockets of movie companies and 3D equipment manufacturers. Other areas should be roughly the same. Therefore, in addition to film companies, cinema operators, and local distributors, 3D movie makers can also distribute 3D movies at the box office. The production cost of 3D movies is higher than that of 2D movies. The 3D glasses that were acquired during the arrival of North American audiences are also paid by the movie companies. The benefits of 3D extra fare increase for the box office are getting less and less. Under certain circumstances, Hollywood will of course choose to shoot less or not shoot 3D movies.

As a software 3D movie, when the boom accelerates and cools down, the 2013 3D projectors will almost all have a “small change” situation, and it should not be surprising unless most of them purchase 3D projectors (or 3D TVs). The main purpose of the consumer is not to take a 3D movie or play a 3D game, but to use it for other purposes. (If there are other uses than watching 3D movies or playing 3D games more often, I personally wonder what the purpose would be). Therefore, we see that Fuby's special article mentions that 3D TV has officially declared death. It is not surprising at all.

In 2011, there were three movies with more than one billion U.S. dollars worth of box office tickets worldwide (Harry Potter: The Relics of Death, Transformers 3, and Ghosts of Magic: Ghost Sea). These three films were all 3D movies. Last year (2012) There are also 3 movies with more than one billion U.S. dollars at the global box office, but only one is a 3D movie (Fudan Union), and the other two are Dark Knights: Dawn rises and the 007 airborne crisis (broken under the blessing of the Chinese market) (1.1 billion U.S. dollars); Hobbits: Unexpected journeys have been filmed in the world for more than three months, and have not yet exceeded one billion U.S. dollars. Variety’s report last month already announced that the film will not be broken until the following month. Billion U.S. dollars because China is only going to film this month.

If you are a front-end 3D movie, audiences will become less and less acceptive of 3D versions, and other 3D sources will be too few. How do you expect that the 3D TV/projector at the back end can cause consumer/audience buyers to purchase? Not to mention that the prevailing 3D is mainly about the concave 3D visual effects of levels and depth of field, and more viewers are looking forward to the immediate convex screen 3D effect, whether it is 3D TV or even Hollywood. The company's promotional advertisements for Blu-ray 3D movies are mainly focused on screen-style effects, but in reality, it is not easy to see such visual effects in movie theaters or on 3D TVs.

Analysts believe that 3D TVs have sprung up like mushrooms in the past few years, but what is the practical value? In fact, it can be known from the speed of software distribution. The failure of consumers to pay the bills has also caused major TV makers to lose money, TV sales and sales have continued to weaken, and 3D TVs are also on the road to death. For 3D home projectors, it is difficult to say whether they can take advantage of this opportunity. After all, it has the same drawbacks as 3D TVs. It is the lack of 3D sources and the lack of practicality, but the 3D function does not disappear. More It is added value.