Multi-screen switching heating 2011 digital TV market

Since the birth of digital television, it has been one of the focuses of the market, and the hot spots surrounding the digital television market are also emerging. According to Ms. Huo Jinjie, IDC's vice president of Asia Pacific research, in 2011, multi-screen switching and Internet content will become two hot spots in the digital TV market.

At present, the process of triple play in China is accelerating. The biggest experience that triple play brings to users is the integration of multiple screens. The same service can be implemented by different terminal devices, and different devices can also access the same resources. Under the background of triple play, the concept of multi-screen switching came into being. Multi-screen switching provides users with multi-screen interactive services of multiple display terminals on the basis of multi-screen fusion. The user's content can be seamlessly connected on the screens of different display terminals. For example, for the same video segment, the user can watch a part of the phone outside in the open, use the PC to watch in the office, and go home to continue watching the rest of the TV. For other applications, such as games, music, etc., multi-screen switching also allows similar operations. From the perspective of digital television, multi-screen switching has a great role in promoting digital television. Digital TV is the most traditional display area and is the most advantageous device. It can provide different experience than mobile phones and PCs.

For digital television in the Internet age, it becomes crucial that what kind of network content they can obtain. Like the numerous mobile phone applications on the smartphone platform, the relationship between the digital television's Internet applications and digital television products will be inseparable.

Video content is the most important Internet application for digital television. Since 2010, the SARFT has issued Internet TV licenses one after another. Although there are still relatively few broadcasting and TV enterprises that have obtained licenses, more Internet TV broadcast control platforms will surely appear in the future. TV video resources on the Internet will also be greatly enriched, and video applications will surely emerge from PCs and smart phones. Digital TV's massive migration. In addition to video applications, other Internet applications, including games, information services, and TV commercials, will gradually infiltrate digital television.

The application of digital TV is faced with the use of home and large-screen environments, and requires simplicity of manipulation. Therefore, television-based Internet applications must be developed and presented for the characteristics of digital television, so that the real realization of Internet content television Change.