Only iPad and cottage in the future

After the waves of the Yangtze River pushed forward, the front waves died on the beach. After experiencing the “battle of the dead” (netbook) almost completely defeated by the lessons of the defeat, the cottage army suffered a heavy injury. In the meantime, the temptation of intermingling e-books is that most of the cottage manufacturers still dared not act rashly.

After seeing through the e-book bubble, the owner of the cottage has once again locked his eyes on the tablet PC market. However, the iPhone ipad stirred an extremely hot market in the hearts of many cottage manufacturers is still not the end. They are waiting for a relatively mature opportunity to cut into the tablet market.

This time seems to come. After Gome, Hanwang, and Patriot released their own tablet computers one after another, the cottage manufacturers could no longer stand it. In Shenzhen Huaqiang North, a public-model product known as the “second-generation ipad” has begun mass-marketing.

The reporter recently saw in Shenzhen Huaqiangbei that this 7-inch screen-sized tablet has been put on the counter by many businesses. Compared with the generation of ipad cottage, this product not only looks in line with the second generation ipad in advance - 7-inch screen, but also uses the Android 2.1 operating system, body weight is about 350g, was some cottage master crowned with "second-generation cottage Ipad" is the name.

Many cottage manufacturers have bet the Tablet PC market, there are even cottage owners: the future of the domestic Tablet PC market, will only ipad and cottage coexist.

Lots of public mould products enter the market

Before May, there were roughly two kinds of cottage ipad products in Shenzhen Huaqiang North: one kind of appearance resembles ipad, adopting X86 architecture, and there is no difference between the configuration and the netbook - using Intel Atom chip, maximum support 2GB memory, 160-320G hard disk, 10.2-inch screen, the industry also known as "variant netbook"; the other is the ARM architecture, using Android operating system products, the screen size ranging from 5--9 inches.

After a period of testing, coupled with a wide disparity in costs, now in Shenzhen Huaqiang North, the X86 architecture of the cottage is discarded by most of the cottage factory and finally destroyed, replaced by the ARM architecture products, priced at 900 or so, the wholesale price Only 800 yuan.

The reporter turned around at counters of Huaqiang North and found that although the brand of the 7-inch screen products is different, the appearance is exactly the same, and it is obviously the same male mold product.

Reporters feel free to get a product, carefully watched, work is indeed more than a generation of cottage ipad exquisite, appearance is still imitation of the Apple iPad, black borderless, 7-inch LCD panel and a layer of silver painted silver back shell. At the bottom of the front there is a round button with a square logo. All the connectors are concentrated on the bottom, including microphone, TF card slot, 2 MINI USB, power switch, earphone, AC power and so on. And built-in 300,000 pixel camera, support for WiFi and 3G Internet access, the body side only one Siamese button. The whole machine looks very simple.

Because it is a 7-inch LCD panel, the border is very small, making the size and weight of Apple iPad is greatly reduced, the front size is only 19.3cmx11.5cm, if you put two 7-inch tablet together, not as big as an iPad .

"Apple will launch a 7-inch second-generation iPad at the end of the year. Just like this, the screen has been reduced by 28%, and its volume has also been reduced by half." The counter salesman told reporters, "Compared with the 9.7-inch iPad, the 7-inch tablet is carrying It is very convenient for long-time handheld operation and can be stuffed into the pocket of the clothes anytime."

This 7-inch product is also flawed, the reporter found on the spot trial, the Tablet PC resolution is only 800x480, compared with 1024x600 and 1280x720, there are still many gaps.

According to the familiar cottage owner, this product and the United States before the United States released a tablet computer is a public model, using AMR architecture, Android 2.1 operating system, the current major companies have several programs VIA, Rockchip, South Korea telechips, etc. There are as many as tens of brands in the market, and behind it at least 50 manufacturers and hundreds of wholesalers are supporting this market. It is currently the most popular cottage ipad product.

Price from 800 yuan

The reporter consulted a number of counters on the spot. The retail price of the salesperson was around 850 yuan. The reporter slashed the price as a distributor and got the lowest wholesale price of 800 yuan.

According to a survey conducted by the reporter, there are currently three major types of manufacturers in Shenzhen that are currently entering the tablet computer. One is a digital manufacturer led by Mp3 and MID. After Mp3 encounters elimination and MID has not yet reached the stage, these companies are eager to find a new alternative, and after a period of time and wait and see, decisively cut into the tablet market. In their view, the tablet has undoubtedly become a straw.

The other is the former cottage maker of the Internet. "The casualties" are like a nightmare still lingering in their minds, due to the deepest injuries, such manufacturers have been waiting to see, when you see the ipad sell more and more violent, and most domestic manufacturers have also introduced tablets After the products, these manufacturers finally sit still. At present, except for a few of them, they are still watching and watching. Most of them have already begun to participate in tablet computers.

The last category is the former makers of cottage mobile phones and other computer peripheral products. Many of them are still watching and watching.

According to the owner of the cottage, the AMR architecture and Android operating system products were chosen because traditional X86-based tablet PCs use the Windows+Intel Atom chip, which is equivalent to the configuration of a netbook. Its manufacturing cost is over 1,300 yuan, and the retail market At least to sell about 2000, which is no advantage for the cottage manufacturers.

The use of free Android system Tablet PC, 7-inch screen than the previous 10-inch screen, whether it is TFT LCD screen or related shell materials, save a lot of expensive costs, the whole manufacturing cost of 350 yuan, retail The price can be sold for more than 800 yuan. Some channels wholesale to the mainland price up to 1400-1500 yuan, or even 1999 yuan, the profit is considerable.

Main attack 2-3 line regional market

Although the "second-generation cottage ipad" has been listed in less than a month, the reporter learned from a number of cottage manufacturers that this product currently has very good sales in overseas markets. According to incomplete statistics obtained by the reporter from familiar cottage factories, the current "second-generation cottage ipad" has sold nearly 20K of outside sales in less than a month.

It is precisely because the previous period was dominated by overseas markets. The reporter saw in Shenzhen Huaqiangbei that many products were marked with the words “support Thai” and “support Arabic”.

While Rio Tinto's overseas market, some cottage manufacturers started to recruit on the Internet to recruit channels in the Mainland. The reporter found on the Internet that this 7-inch screen cottage ipad product advertising on the Internet has been overwhelming.

Due to the extremely low price, many cottage manufacturers have positioned this product as an "entry-level ipad," and some manufacturers have even proposed strategic slogans for the regional market.

"This product is currently unable to compete with Apple ipad. We are currently focusing on the 2-3 line regional market and student market." An anonymous owner told the reporter, "This product is more suitable for the regional market, a few hundred The money is equivalent to the previous Mp3/Mp4."

In order to quickly spread the goods in the market, some manufacturers in the network to play a "cash on delivery" slogan - "the country to help you deliver goods to the country to pay, transportation insurance premium XX."

The reporter contacted a cottage factory. The delivery conditions given by the other party on the phone were: All the goods were delivered to the door, the goods were only paid, there were no intermediate links, there was no storefront cost, and the price was the ex factory price of the factory outlet. , Quality is also the nationwide warranty service of Quanguolianbao...

The reporter learned from the terminal market that a large number of distributors have been trapped in the low profits of traditional PCs. Many have expressed strong interest in the cottage ipad, and most are still waiting and watching.

It is said that the future market is only ipad and cottage

In contact with the cottage manufacturers, the reporter found that compared to previous, this time a large number of cottage owners into the Tablet PC market a lot of high-profile, and even the owner of the cottage remarks: the future of the domestic Tablet PC market, will only ipad and cottage coexist situation. This can not help but remind people of a few years ago, the chairman of Shenzhou Computer Wu Haijun once stated that the future of domestic PC manufacturers will only Lenovo and Shenzhou.

"We did not do Apple iPad, but we have a price advantage. This product is positioned as an 'entry-level' and can meet the needs of some consumer groups." A cottage owner said, "Traditional PC manufacturers can do it? And they Those products can be easily 'shanzhai' almost overnight, and we have a price advantage to compete with."

This reporter learned that compared with the United States, the Patriots, Hanwang and other non-PC brand manufacturers into the tablet PC market, the traditional PC makers are still "thunders".

“Traditional PC makers are really struggling with the tablet PC business. On the one hand, the iPad, led by Apple, is eroding the traditional PC business. PC makers must not sit idly by. On the other hand, if the current push for tablet PCs is It will affect the mainstream PC business, which is tantamount to the fight between right and left hands. At present, the entire PC business is falling into a state of stagnation, sales pressure is very huge.” A PC brand head in South China, analysing to reporters, “In addition Some PC makers also have differences within the tablet computer. For example, what kind of operating system should be adopted, whether it is pushed or pushed forward at the end of the year, etc.

However, many people in the industry believe that the tablet computer headed by ipad is occupying the market share of traditional computers, especially notebook computers, at an incalculable rate. This trend is becoming more apparent in the end consumer market.

A recent survey of incomplete consumption done by reporters in the terminal market also showed that as many as 50% of young consumers said that they would prefer tablet computers in the future.

"Tablet PC is the real portable computer." A cottage owner analyzed, "In the future, the traditional computer is a tool for home or office, and the tablet computer is really a mobile office. For example, you are a media reporter. You only really use the computer when writing in the office or at home. Everything else is easy with the ipad."

It is not only cheap prices, but almost zero-cost advertising advantages that give Shanzhai manufacturers confidence. "Apple ipad and cottage ipad have one thing in common, that is, no advertising at all can cause great concern in the industry, the cottage ipad ultra-low prices can be sold on the Internet for a short time is very hot, this, the formal The PC makers are incomparable," said one of the cottage owners.