Yesterday morning, Sony released new notebooks in Shanghai this spring, including new 3D notebooks and all-in-one products. After the meeting, when interviewed by the "Daily Economic News", the relevant person in charge of Sony revealed that Sony will increase its number of channels to build this year, expanding the total number of dealer stores in the Chinese market, and will introduce tablet PC products this year. In addition, Sony also admits that its small-sized laptops are indeed affected by the iPad.
The total number of stores in the year will reach 2,400. According to official figures released by Sony, sales of its notebook computer products have increased by 75% in the Chinese market over the past year, exceeding the industry's average of 26%. Sony believes that the growth comes from the expansion of product lines, personalized customization services, and the expansion of channels, including the penetration of chain channels in the primary and secondary markets, as well as the layout of the 46 markets.
Chen Ning, Director of VAIO Products Department of Sony China Consumer Electronics Business Unit, told the “Daily Economic News†that Sony had been vertically connected with distributors and had not implemented the agency system. Since last year, in order to penetrate the 46 markets, Sony started God code and other large-scale channels to cooperate, in order to strengthen the sinking of channels, "the effect we are very satisfied."
Based on the above considerations, Sony notebooks will continue to vigorously promote the construction of dealer stores this year. According to Chen Ning, as of December last year, the total number of Sony laptop dealerships was about 1,460, and this year's target is to increase to 2,400 by the end of the year. He also added that the above figures are directly connected to the seller, if the seller's offline stores, will add about 600 stores.
Small-size product growth stagnates Prior to this, market adjustment agency Gartner pointed out that the hot sales of the iPad and similar products will make the sales of traditional PCs under pressure. The main reason is that notebook computers have been replaced by some functions of the iPad, and shipments have decreased significantly.
In this regard, the head of VAIO China, Sony (China) Co., Ltd. Qiu Yuanchong said that small-sized notebook computers have indeed been affected. Sony is doing research. “The extent of the impact is not yet known. Overall, it has little impact.â€
However, Sony also said that the growth of 10 to 12-inch products in the past year was stagnant, mainly because customers are not satisfied with the use of the Internet experience. Although this type of product is lighter and thinner, its performance is sacrificed. However, Sony also stressed that despite the overall poor performance of such products, there are still some differentiated products that have achieved good results.
In fact, Sony is quite concerned with Apple's "restrictive pricing offensive." Chen Ning admits to reporters that when it comes to pricing new laptops, it does have a reference to the competitor's pricing system. "We study the target user groups, analyze the products of competitors that they may use, and will refer to the pricing of these products." This includes the iPad.
In addition to considering the impact of tablet PCs when the laptop is priced, Sony also plans to actively join the Pad group. At the CES show at the beginning of the year, Sony showed related products.
Premier Chong told reporters that "We attach great importance to the tablet computer market and are actively promoting research and development of related products. We will strive to introduce Sony brand tablet computers this year. New products will certainly have Sony's unique style and will be differentiated."
The total number of stores in the year will reach 2,400. According to official figures released by Sony, sales of its notebook computer products have increased by 75% in the Chinese market over the past year, exceeding the industry's average of 26%. Sony believes that the growth comes from the expansion of product lines, personalized customization services, and the expansion of channels, including the penetration of chain channels in the primary and secondary markets, as well as the layout of the 46 markets.
Chen Ning, Director of VAIO Products Department of Sony China Consumer Electronics Business Unit, told the “Daily Economic News†that Sony had been vertically connected with distributors and had not implemented the agency system. Since last year, in order to penetrate the 46 markets, Sony started God code and other large-scale channels to cooperate, in order to strengthen the sinking of channels, "the effect we are very satisfied."
Based on the above considerations, Sony notebooks will continue to vigorously promote the construction of dealer stores this year. According to Chen Ning, as of December last year, the total number of Sony laptop dealerships was about 1,460, and this year's target is to increase to 2,400 by the end of the year. He also added that the above figures are directly connected to the seller, if the seller's offline stores, will add about 600 stores.
Small-size product growth stagnates Prior to this, market adjustment agency Gartner pointed out that the hot sales of the iPad and similar products will make the sales of traditional PCs under pressure. The main reason is that notebook computers have been replaced by some functions of the iPad, and shipments have decreased significantly.
In this regard, the head of VAIO China, Sony (China) Co., Ltd. Qiu Yuanchong said that small-sized notebook computers have indeed been affected. Sony is doing research. “The extent of the impact is not yet known. Overall, it has little impact.â€
However, Sony also said that the growth of 10 to 12-inch products in the past year was stagnant, mainly because customers are not satisfied with the use of the Internet experience. Although this type of product is lighter and thinner, its performance is sacrificed. However, Sony also stressed that despite the overall poor performance of such products, there are still some differentiated products that have achieved good results.
In fact, Sony is quite concerned with Apple's "restrictive pricing offensive." Chen Ning admits to reporters that when it comes to pricing new laptops, it does have a reference to the competitor's pricing system. "We study the target user groups, analyze the products of competitors that they may use, and will refer to the pricing of these products." This includes the iPad.
In addition to considering the impact of tablet PCs when the laptop is priced, Sony also plans to actively join the Pad group. At the CES show at the beginning of the year, Sony showed related products.
Premier Chong told reporters that "We attach great importance to the tablet computer market and are actively promoting research and development of related products. We will strive to introduce Sony brand tablet computers this year. New products will certainly have Sony's unique style and will be differentiated."
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