Recently, the 2010 China Audio & Video Industry Technology and Application Trend Forum and the China Digital TV Industry Chain Construction Conference were held in Beijing. "Now the message is mainly sent by mobile phone to send text messages and use the Internet to send mail. After the triple play is realized, the ubiquitous video will change the way we transmit information." Zeng Jianqiu, Director of the Institute of Triple Play Integration, Beijing University of Posts and Telecommunications Said at the meeting.
With the dust settled by the triple play policy, in the future, the role of television in life will become increasingly important. The intelligent development of television will be an inevitable trend. In fact, smart TVs have recently ignited. Hisense, Konka, Haier, Skyworth and TCL have all launched their own smart TVs. According to Ovid Consulting's forecast, in 2010 alone, China will have more than 20% of its sales of flat-panel TVs with smart features.
What is smart TV? With the official listing of foreign Google TV, smart TV immediately triggered global attention. But for the definition of smart TV, Zhang Subing, deputy director of the China Electronics Standardization Institute, said that there is currently no official definition.
Experts explained that the so-called smart TV, like a smart phone, has a fully open platform, equipped with powerful chip technology, equipped with an operating system, and users can install and uninstall software, games and other third-party service providers. Through this type of program, the function of the color TV is continuously expanded, and the general name of such a type of color TV that can be used for surfing the Internet can be realized through a network cable and a wireless network.
Zhang Subing said that although the definition of smart TV in the industry has not yet been finalized, “the availability of a diversified open operating system to achieve good human-computer interaction†is a basic entry definition and has been recognized by the industry. This is also an important difference between smart TVs and traditional network TVs. Internet TVs only have basic operating interfaces and are equipped with simple software systems. In addition, in order to effectively support the operation of the operating system platform, the high-speed processing chip is also a standard configuration of the smart TV. "Software and hardware can be upgraded at the same time, to achieve new features or value-added services" is also an important feature of smart TVs that distinguish them from functional TVs.
Loss of Standards In 2009, domestic TV companies were aggressively promoting Internet TV in the hope of capturing the market with a new TV model. They were unable to stand still because of industrial policy restrictions. Instead, the domestic color TV market was being led by Samsung and Sony, who had launched LED LCD TVs. Just as domestic TV companies have been paralysed in the development of Internet TV, IT giants such as Apple, Google, and Intel have launched smart TVs.
The emergence of smart TVs has allowed domestic brands to find a “curve to save the country†life-saving straw. The application of Internet TV focuses on the content of the film and television. Inevitably there are some problems such as piracy, and the smart TV loading development platform is more widely used and can cooperate with more application software providers to provide consumers with more extensive Internet applications. At present, domestic color TV companies are actively promoting smart TV products. Recently, Hisense launched LED TVs with Widget multi-tasking operating system, Haier introduced H320 series of smart TVs equipped with Android platform, and Konka launched a new generation of Internet with open platform. TV network Rui LED TV.
Smart TVs based on open platforms have a wider range of applications and companies have described a better future for consumers. Gong Lianfa, an engineer at Hisense Multimedia R&D Center, said: “We believe that the application of smart TVs is boundless and there are no obstacles. The original TV is a duck-filled type, and smart TVs can provide users with an access-based operating experience. Put it a little bit, and feel it."
Although home appliance companies have already described the future of smart TVs, smart TVs are still faced with no standards. “The most important constraint factor in our promotion of smart TVs is not technology, product or price. Now the biggest trick is that our smart TV products are already selling in the terminal, but the industry standards are still lagging behind. Therefore, we urgently need to be smart TV’s target. The introduction of this smart TV for the rapid spread and to the international market, are of great significance." Konka Group Co., Ltd. Global Multimedia Research and Development Center, Institute of Industrial Technology, Rong Ye said.
Prior to strengthening technical reserves, the Smart TV Industry Outlook Forum was held in Beijing in 2010. Representatives of smart TV manufacturers at home and abroad, including Konka, Hisense, Sony, and Haier, discussed the definition, trends, standards, and markets of smart TVs with industry experts. Prospects and other issues.
On the forum, Lu Jiebo, an expert in the home appliance industry, believes that compared with the smart TVs launched by Google and Apple, the smart TVs launched by home appliance companies in the country can only be seen as an enhanced version of “Internet TV†and truly There is still a distance to the ideal state with an open platform. These early-staged smart TVs, which are not powerful enough, have also affected consumer awareness.
The Consumer Electronics Survey Office of the China Electronic Chamber of Commerce conducted a survey of some people aged 21 to 50 from the IT industry, government officials, professional and technical personnel, corporate managers, the financial industry, education, and students, showing that 64% Consumers have heard of smart TVs. Further research data shows that in terms of consumer awareness of smart TVs, based on domestic brands recently launched a full-fledged smart TV field, brand awareness is higher, with Hisense accounting for 22.4%, Konka accounting for 22.1%, and Haier accounting for 13.1%. Skyworth accounted for 12.1%.
With the dust settled by the triple play policy, in the future, the role of television in life will become increasingly important. The intelligent development of television will be an inevitable trend. In fact, smart TVs have recently ignited. Hisense, Konka, Haier, Skyworth and TCL have all launched their own smart TVs. According to Ovid Consulting's forecast, in 2010 alone, China will have more than 20% of its sales of flat-panel TVs with smart features.
What is smart TV? With the official listing of foreign Google TV, smart TV immediately triggered global attention. But for the definition of smart TV, Zhang Subing, deputy director of the China Electronics Standardization Institute, said that there is currently no official definition.
Experts explained that the so-called smart TV, like a smart phone, has a fully open platform, equipped with powerful chip technology, equipped with an operating system, and users can install and uninstall software, games and other third-party service providers. Through this type of program, the function of the color TV is continuously expanded, and the general name of such a type of color TV that can be used for surfing the Internet can be realized through a network cable and a wireless network.
Zhang Subing said that although the definition of smart TV in the industry has not yet been finalized, “the availability of a diversified open operating system to achieve good human-computer interaction†is a basic entry definition and has been recognized by the industry. This is also an important difference between smart TVs and traditional network TVs. Internet TVs only have basic operating interfaces and are equipped with simple software systems. In addition, in order to effectively support the operation of the operating system platform, the high-speed processing chip is also a standard configuration of the smart TV. "Software and hardware can be upgraded at the same time, to achieve new features or value-added services" is also an important feature of smart TVs that distinguish them from functional TVs.
Loss of Standards In 2009, domestic TV companies were aggressively promoting Internet TV in the hope of capturing the market with a new TV model. They were unable to stand still because of industrial policy restrictions. Instead, the domestic color TV market was being led by Samsung and Sony, who had launched LED LCD TVs. Just as domestic TV companies have been paralysed in the development of Internet TV, IT giants such as Apple, Google, and Intel have launched smart TVs.
The emergence of smart TVs has allowed domestic brands to find a “curve to save the country†life-saving straw. The application of Internet TV focuses on the content of the film and television. Inevitably there are some problems such as piracy, and the smart TV loading development platform is more widely used and can cooperate with more application software providers to provide consumers with more extensive Internet applications. At present, domestic color TV companies are actively promoting smart TV products. Recently, Hisense launched LED TVs with Widget multi-tasking operating system, Haier introduced H320 series of smart TVs equipped with Android platform, and Konka launched a new generation of Internet with open platform. TV network Rui LED TV.
Smart TVs based on open platforms have a wider range of applications and companies have described a better future for consumers. Gong Lianfa, an engineer at Hisense Multimedia R&D Center, said: “We believe that the application of smart TVs is boundless and there are no obstacles. The original TV is a duck-filled type, and smart TVs can provide users with an access-based operating experience. Put it a little bit, and feel it."
Although home appliance companies have already described the future of smart TVs, smart TVs are still faced with no standards. “The most important constraint factor in our promotion of smart TVs is not technology, product or price. Now the biggest trick is that our smart TV products are already selling in the terminal, but the industry standards are still lagging behind. Therefore, we urgently need to be smart TV’s target. The introduction of this smart TV for the rapid spread and to the international market, are of great significance." Konka Group Co., Ltd. Global Multimedia Research and Development Center, Institute of Industrial Technology, Rong Ye said.
Prior to strengthening technical reserves, the Smart TV Industry Outlook Forum was held in Beijing in 2010. Representatives of smart TV manufacturers at home and abroad, including Konka, Hisense, Sony, and Haier, discussed the definition, trends, standards, and markets of smart TVs with industry experts. Prospects and other issues.
On the forum, Lu Jiebo, an expert in the home appliance industry, believes that compared with the smart TVs launched by Google and Apple, the smart TVs launched by home appliance companies in the country can only be seen as an enhanced version of “Internet TV†and truly There is still a distance to the ideal state with an open platform. These early-staged smart TVs, which are not powerful enough, have also affected consumer awareness.
The Consumer Electronics Survey Office of the China Electronic Chamber of Commerce conducted a survey of some people aged 21 to 50 from the IT industry, government officials, professional and technical personnel, corporate managers, the financial industry, education, and students, showing that 64% Consumers have heard of smart TVs. Further research data shows that in terms of consumer awareness of smart TVs, based on domestic brands recently launched a full-fledged smart TV field, brand awareness is higher, with Hisense accounting for 22.4%, Konka accounting for 22.1%, and Haier accounting for 13.1%. Skyworth accounted for 12.1%.
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