What is even more surprising to the outside world is that in the list of producers of this movie, there is a figure of a tech company - micro-whale. Chen Xiaorong, the head of the micro-whale production department, said that the movie showed a living life in a group portrait. After watching this movie several times, it was still touched.
In the awareness of many people, micro-whales have always been represented by the image of a technology company. They have a very outstanding Internet TV, VR machine, and light-carving projector. But behind these hardware, the content of micro-whales is very small. Production has begun to show dew.
“I am repairing artifacts in the Forbidden City†is a film related to the craftsmanship philosophy. Through the historical origin of the restoration of cultural relics and the interaction between the “temple†and the “lakes and lakesâ€, the “resurrection†techniques of rare treasures and the simplicity of cultural relics are displayed in close range. Everyday and the "tailored one's life" self-cultivation values; and this profound interpretation of the ingenuity philosophy may be an important reason for the micro-whale to participate in the film's investment production, because the latter itself in the polishing of intelligent hardware products and the construction of the content ecology. All of this has been dedicated to this ingenuity.
1 The trend of the industry's head is changing
Just this week, LeTV had just held its annual closing conference "Open Eco" in Beijing. At the press conference, Le Shixing announced that the new president, Liang Jun, has announced that LeTV has reached tens of millions of users for its large-screen ecology. In 2017, as the first year of super TV, it will gradually realize full-service opening.
Actually, as a leading company in Internet TV, Leshi's every move has played a very important market reference and research significance in every step and every stage of the game. From the pure pursuit of super TV shipments in 2014 and 2015 to the opening of services today, LeTV's strategic adjustment is very representative.
In contrast to the second half of the Internet, Li Weiyu, CEO of the Little Whale, believes that smart hardware is still in the first half, focusing on users, focusing on family entertainment, and strengthening content. Especially in the entertainment industry infiltrated by the Internet, the current hardware product differentiation is not outstanding, and soft power such as content affecting user experience is particularly important.
The reason is very obvious, because the user is not looking at the television but the contents of the television. Compared to PCs, mobile phones, and PADs, it is possible to select the content of the entire network. The current Internet TV industry has a very special situation in which a TV set itself often has a set of content systems that are difficult to share with each other. , free to switch.
Therefore, for a long time, LeTV invested a lot of money and energy to use LeTV and LeTV as the two platforms of entertainment and sports, and continuously aggregating content to deliver a continuous stream of programs to LeTV in LeTV's ecosystem.
However, with the passage of time, the outside world discovered that, in fact, the Internet TV industry no matter how to save money, it is impossible to form a trust-type enterprise that monopolizes all high-quality content. With the continuous cry for the price of upstream IP in recent years, copyright content has become a huge problem faced by all major platforms, and it is almost a bottomless pit that cannot be filled.
Therefore, an open content ecology is the future of the Internet TV industry. At this point, the micro-whale realized this early. Compared to the relatively closed content ecology of LeTV, micro-whales formed an extremely large, open-ended content ecosystem based on the resources of their major shareholder Chinese culture.
In this system, Microwhale TV integrates Tencent's video and Mango TV's strong content with the introduction of massive heavyweight IP to join hands with Canxing, Noon Sunshine, and Oriental DreamWorks to create a phenomenal high quality variety IP "Chinese New Song" and TVB. Resources such as BBC, history, advice, Hollywood, and phenomenal sports core events are included in the content library.
This breaks down the content barriers that many Internet TV manufacturers have, allowing users to create more choices, that is, to watch not only the entertainment content that the micro-whale purchases themselves, but also the home-made plays of other platforms such as Tencent Video and Mango TV. Copyright drama.
This is why LeJie is hoping to use 2017 as the first year of opening. With the renewed delay of LeTV’s injection of listed companies, LeSport’s large-scale layoffs and LeTV’s overall face of a serious cash flow crisis, LeTV wants to rely on the past alone. The days of ecological construction alone will be unsustainable.
It can be foreseen that after the micro-whale and LeTV, there will be more TV manufacturers to follow this model, and the opening of the content ecology will inevitably become the next key word for the Internet TV industry.
2 The Power of Content Ecology
For a long time, the debate on the importance of content or terminal (hardware) in the entertainment industry has been inexhaustible. In fact, the relationship between the two is not so contrary to the imagination of the outside world, but is more of a progressive relationship.
However, in the past quite a long period of time, some companies such as LeTV and Xiaomi have used a type of Internet thinking to increase the shipment of hardware terminals by means of low-cost subsidies and loss of profits. It is not entirely scientific to judge the success or failure of an Internet TV company, brand, or product through the market share of Internet TV and set-top boxes.
From the perspective of the characteristics of the cultural industry, the core of all carriers is the content itself. After the popularity of Internet TV hardware, they still support the scale and quality of television content itself. At this point, the micro-whale and the Chinese culture behind it began the content ecology layout very early, and there is a huge difference in the content construction mode between the other major manufacturers.
LeTV and Ali Tmall Box are mainly based on a content platform at the content end. LeTV is based on LeTV and LeTV. The former covers the self-control capabilities of movies and TV series. The latter covers the self-control of online drama and online entertainment. After the purchase of the copyright drama, Ali’s acquisition of the Heyi Group, the main content of the Tmall Box comes from the homemade dramas and purchases of Youku Tudou.
In contrast, the content ecology of the microwhales relied more on a huge content network compiled by the shareholder Chinese cultural funds investing in shares. In the current Chinese cultural investment projects include Oriental DreamWorks, the flagship film industry, Hong Kong TVB, IMAX China, noon sunshine, star media, gravitational film and television, dark blue film industry, silk bar media, seven-fold life, body and Austrian power, etc. The content giant covers the content of almost every category, from animated films, live-action movies, to Hong Kong dramas, domestic dramas, Super League events, stage dramas, and female idols.
This kind of investment-buying approach allows the microwhales to have a tremendous amount of content as an important content portal for Chinese culture. As a result, it has assembled founding shareholders such as Alibaba, Tencent, and Yangguang, and the only company in the industry that integrates Tencent. TV platforms such as Mango TV and other resources.
After all, in the Chinese market, where copyright prices are rising, creating content ecology is not a simple task. Apart from huge capital investment, it also requires a strong background of shareholder camps and founders.
There are actually a few cases in which horizontal and vertical extension of the industrial chain is supported by the core content. The most familiar model is the Disney model. Disney was born in 1926. At first, it was Disney who was a teacher of Mi and Donald Duck. After 20 years in 1956, the world’s first Disneyland was built in Arakan, California, and now Disneyland has exceeded it. Disney's own movie business.
According to Disney’s 2016 earnings report, which was recently disclosed, Mickey Mouse reported revenue of US$55,632 million for the entire fiscal year, of which the theme park’s revenue was US$169.74 billion, which exceeded movie entertainment by US$9.441 billion. In-depth integration of content, the establishment of the entire industry chain around IP, and only then build DreamWorks today.
Now we see that the front line of the micro whale has been continuously rising and extending in 2016. The product line has only been doing Internet TV since 2015 and has already crossed the boundaries to VR virtual reality, light sculpture projection and other intelligent hardware. The expanded product matrix, focused on home entertainment layout, allows the microwhales to seize the best opportunities around the younger generation. The future micro-whale may try more uncertainties, but one thing is the same, that is, behind it content support and focus on home entertainment.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.
Bluetooth Headphones,Best Bluetooth Headphones,On Ear Bluetooth Headphones,Wireless Bluetooth Earphones
TOPWAY EM ENTERPRISE LIMITED , https://www.topwayemltd.com