Recently, Texas Instruments (TI) attended the 30th anniversary celebration and the second science and technology festival launching ceremony of Desaixi Auto Electronics Co., Ltd. (Desaixi) in Huizhou. As a core strategic partner of Desaixi, TI's chip solutions are widely used in Desixi's main product line. TI has also been committed to providing strong technical support for Desaixi's product development, and using the company's comprehensive service system in China and global production supply to provide reliable quality assurance for Desaixi's project delivery. In the 30th anniversary celebration, TI also demonstrated a variety of advanced in-vehicle infotainment and advanced driver assistance system (ADAS) solutions. Mr. Zhang Haikun, General Manager of TI China South China, and Mr. Jiang Hong, Director of Embedded Product Systems and Applications of TI China, attended the event and shared and exchanged ideas on the technologies presented by the participants.
Desaixiwei 30th Anniversary Celebration and the 2nd Science and Technology Festival
Automotive Electronics is a strategic area that TI places high on. TI is focused on planning and developing a new generation of automotive processor platforms. With Jacinto and TDA automotive processor products as the core, it combines a wide range of power and signal chain products to provide system-level Infotainment and ADAS solution. In 2012, TI and Desaixi cooperated to form the company's first joint laboratory for automotive electronics innovation, aiming to promote the production of more globally competitive products and technologies, such as the G5 high-end in-vehicle infotainment platform and 360-degree panoramic parking. Car system, ADAS, high-definition digital virtual instrument, etc. TI has always been adhering to the "safer, more environmentally friendly, more entertaining" concept, helping Desaixi to develop a new generation of automotive electronic platforms and products that are smarter and more fun to drive. For Desaixi's planning in central control display systems, smart meters, smart rearview mirrors, user interaction, rear entertainment, new energy vehicle thermal management systems, TI is constantly investing resources, from the early stages of development and product definition Close cooperation, continuously strengthen the strength of local technical support, adhere to improve the supply chain service system, and provide a strong backing for the innovation and development of Desaixi products. TI also won the title of “Best Supplier†at the 2016 Desaiway Suppliers of the Year.
When talking about cooperation with Desaixi, Mr. Zhang Haikun, general manager of TI China South China, said: “Technology innovation is the core competitiveness of technology companies. Desaixiwei and TI are well versed in this. In 2016, TI entered China. In its thirtieth year, TI, which focuses on analog and embedded processor business, is also investing more innovation and R&D in automotive applications. In the future, TI will continue to promote and develop together with Desaixi. In the ever-changing field of automotive electronics, we will continue to strengthen cooperation and work together to create the future of technology."
Since the 30th anniversary of the establishment, Desai Xiwei's market share has been continuously improved, and at the beginning of this year, the business has been extended to the emerging field of Internet car companies. For 30 years, the glory of Desaixiwei is inseparable today. The company's strong technical support and complete supply chain service system have greatly promoted Desaixiwei's pursuit of excellence in quality while continuously improving its independent innovation capability." Desaixiwei Supply Chain Management Center Yan Xiaoyang, general manager, said, “The new starting point, we look forward to working with TI to achieve mutual growth and create new glory together in the field of automotive electronics.â€
In this event, solutions such as automotive digital cockpit systems and enhanced head-up display technology were a highlight of TI's technology. Based on the Jacinto 6 EP's automotive digital cockpit system, the versatile digital cockpit is fused with two C66x DSPs. Thanks to its unique multi-core heterogeneous architecture, the solution can support multiple cameras, allowing for easy 3D panoramic viewing and in-house driver monitoring, as well as smooth operation of infotainment systems through the main core, including multimedia navigation and simulation. Interconnected with digital radio, CarPlay and mobile phones. In another fusion based on Android Marshmallow, the DSP not only supports high-definition 3D panoramic viewing, but also integrates multi-coordinator digital radio, Arkamys audio post-processing and Dolby iFM technology, by integrating functions that are generally processed externally into the internal It is superior to multiple system solutions in terms of system cost and performance, and its powerful flexibility also brings more innovation possibilities to developers. In addition, the event also showed a TDA3x-based CMS solution, replacing the traditional external mirror. The TDA3x integrates a powerful ISP image signal processor and top-performance DSP and vector operation accelerators to successfully implement external raw data. The sensor's wide dynamic range and low illumination processing delivers best-in-class visuals for a variety of complex scenes.
TI demonstrates advanced in-vehicle infotainment and advanced driver assistance system (ADAS) solutions
In the future, the real world and the virtual world will no longer be clear. The emergence of augmented reality technology will really change the way we observe and perceive the world. The augmented reality head-up display design (AR-HUD) based on the TI DLP automotive front-loading chipset will provide greater field of view, image distance, and higher brightness and contrast image performance than existing HUD technologies, while still providing It can meet the needs of augmented reality head-up display technology and support the integration of automotive ADAS, allowing drivers to get a "what you know" driving experience.
Mr. Jiang Hong, Director of Embedded Products Systems and Applications, TI China, said: “As consumers continue to upgrade their environmental, safety, comfort and intelligence requirements, the automotive electronics industry is welcoming the golden age of development. Electronic technology is changing The face of the entire automotive industry. This market places great emphasis on innovation, new products, new applications are also emerging. From infotainment solutions, key active and passive safety technologies, ADAS to hybrid, power integrated system solutions and wireless connectivity, TI can Modern automakers offer a range of innovative technologies. We are committed to helping companies such as Desaixi to start a new journey of globalization through advanced semiconductor technology."
As a leader in the semiconductor industry, TI has a broad portfolio of more than 100,000 and is continuing to innovate at a rate of 900 new products per year, including more than 130 automotive products. TI's ADAS SoC shipments have now exceeded 15 million, further confirming TI's leadership in the automotive market. At the same time, TI's open and flexible solutions have been applied in the production process of more than 25 original equipment manufacturers, with more than 100 models, designed to help reduce the number of traffic accidents and achieve more autopilot experience.
Texas Instruments drives innovation in the automotive sector
TI's state-of-the-art semiconductor products enable manufacturers and system suppliers to deliver world-class product features to the automotive market. Our broad portfolio of automotive products includes analog power management, interface and signal chain solutions as well as DLP® displays, ADAS and infotainment processors, HerculesTM TMS570 secure microcontrollers and wireless connectivity solutions. In addition, TI offers components designed to help original equipment manufacturers (OEMs) produce SafeTITM components that meet ISO 26262 requirements and components that are specifically specified to comply with AEC-Q100 and TS16949 standards, all with excellent product documentation. Visit TI's automotive page or TI's E2ETM Behind the Wheel blog to learn more about our commitment to innovation in the automotive arena.
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