The hot sale of each technology product, in addition to its own design and technology, still leaves the manufacturers after the opening, such as the role of Foxconn in Apple. As the exclusive ODM supplier of Oculus and Sony PlayStation VR, Goer & Co. ("Singer") was once called by the outside world as "Foxconn" in the VR industry. Obviously, their ambition for the VR industry is large. many.
Since its establishment in 2001, Goer has been focusing on the research, development and manufacturing of miniature electro-acoustic components. Its products include miniature microphones and miniature speakers, and are ODM suppliers for Apple, Samsung and other manufacturers. For the burgeoning VR industry, Goer has continued to lay out and plan for the past two years. For example, in 2014, Geyi Optical was established to focus on the research and development of cameras, mobile phones and VR lenses. In 2015, it acquired Danish audio technology company AM3D, and recently launched a VR820 all-in-one platform with Qualcomm.
Regarding the transformation of the business, Singer Vice President Feng Li talked about the changes in the entire market. From 2004 to 2014, the smart terminal reached its peak. In 2014, whether it was hardware performance or platform software, it was at its peak. They have a complete set of component products such as microphones, motors, camera modules, etc., and have always supported smart hardware products such as mobile phones and tablet computers. Before such products reach the peak, they have seen new technologies and market considerations. The product direction. At the same time, some of their large customers such as Apple, Sony, Huawei and other brand manufacturers are also doing their own product layout and transformation, will go with the Goer to explore the product direction.
“So, on the one hand, it is content, we ourselves must develop rapidly, on the other hand, because of the good customer base, customers are also pushing us to go in this direction.â€
As mentioned earlier, they got two big orders from the beginning.
"Actually, Sony's previous game products, including smart watches and other smart wearable products, were produced by Goer. At that time, Sony and us had a high degree of trust, but everyone was not quite sure what the VR product was like. In fact, it is a joint discussion with Sony to jointly develop and produce a product form. At the same time, it is because of our position in the industry in acoustics, lenses, and sensors. During this period, we and Oculus were in product technology solutions and fully automated. There is communication in manufacturing, and they recognize our ability."
However, what the author is even more curious about is what kind of troubles will be encountered when powerful manufacturers face a new product? Feng Li did not specify, but said that each new product is an iterative process, VR products Each development stage has different points. There will be innovations in each of the chips, materials, and devices, and VR products are still in development and are not at the peak.
In fact, they want to do more than just get orders from Oculus and Sony.
The prototype displayed on the IFA (pictures from the network)
In early September of this year, at the IFA Berlin Consumer Electronics Show, Goerac and Qualcomm officially launched the VR820, a virtual reality reference design platform based on the Snapdragon 820 chip. This platform is mainly aimed at VR all-in-one machines. Its main performance parameters include:
Using Qualcomm Snapdragon 820 chip;
Provide Qualcomm Snapdragon SDK;
Eye tracking
Dual camera 6DOF tracking technology;
<18ms low delay, low dizziness;
4Mic active noise reduction technology.
Compared with the previous Xiaolong 820 chip integrated machine released by Pico, eye tracking and dual camera 6DOF (degrees of freedom) tracking technology for the machine to add new advantages. Peng Fan, co-founder of Qixin Yiwei, one of the collaborators of Qualcomm's eye-tracking technology, told the media that the gaze tracking of eye tracking can reduce the amount of data processed by the original GPU from the original 100% to the present. The 10% increase computer rendering efficiency by a factor of ten, so that ordinary computers can also play VR. This reduces the consumer's price costs.
At the same time, 6DOF tracking technology allows users to move up, down, left, right, and back when the user wears the VR head-mounted display. The VR screen will also be adjusted in time and is no longer limited to a fixed position. The dual cameras calculate the depth information of the object through the difference in shooting angles to track the head image. At that time, there were media who had experienced live prototypes and said that the experience was very smooth.
In this cooperation, Goer was mainly involved in the system integration design, including the prototype's appearance and structure design, thermal design, optical design, acoustic design, and circuit design and firmware development. Feng Li said that based on the VR820 platform, the brand manufacturers can customize the appearance and function and shorten the product development cycle. Developers can also develop different applications based on this platform.
Some product planning
So, "Why would it be an all-in-one?" Feng Li believes that PC VR, mobile VR and all-in-one will continue to go forward for some time. Because of their different application directions, there is still no product that can cover all of them. application.
PC VR can provide a very heavy experience where the game is used most. Mobile VR equipped with mobile phones may occupy a lot of market share in the future due to its large market stock. At present, this product has a large volume of shipments. For a start-up market, it needs such products to promote. But after all, it will be limited by the processing power of the mobile phone, and the all-in-one machine can greatly enhance the overall performance of the whole machine.
Although as a producer, they do not have to face sales problems directly, but this affects their orders.
Feng Li believes that the brand's sales are in its own ecological structure.
"It is not like a mobile phone terminal. The mobile phone terminal is based on calls, SMS and data services, but it must be applied. The sales volume of VR products depends on the quality of the hardware products of the brand vendors, and the second depends on what he builds." The third is the ecological environment, which depends on the brand's influence in the market. "
She hopes that the VR820 all-in-one platform will enable brand owners to quickly introduce new products and provide developers with channels and channels for testing content in advance.
The author asked them about the importance of VR business, Feng Li said, "not only the headlights, drones, 360-degree cameras, VR peripherals are concerned about the layout of the product regardless of who is light and heavy, but Now VR is developing faster.†Shenzhen’s R&D focuses on AR, Denmark focuses on acoustic research, and Japan focuses on materials and application experience. They have R&D centers in many parts of the world.
It can be seen that the VR820 all-in-one platform is only the first step. In addition to occupying the first-mover advantage, she believes that the core competitiveness of Goerre in the future lies in its own automated production capability. “Who owns this part of the capability, whoever Strong advantage."
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