What can be seen at present is that the optical giants have cut into the VR market through panoramic cameras, and have also explored in the medical market and the surveillance market, but the field of development is still quite limited.
Nikon, a "hundred-year-old shop", was severely guilty of blood loss and Sony considered the acquisition. On November 8, it stated in the "reorganization announcement" of the financial statements that it would suspend the current medium-term business plan and set it for about two and a half years. During the structural reform period, the goal is to cut the fixed cost of 20 billion yen (about 190 million US dollars).
Specifically, 1,550 employees of Japanese companies will be redeployed, involving 200 people at the group headquarters, about 1,000 in the semiconductor lithography business unit, and about 350 in the imaging products business. At the same time, Nikon announced a voluntary retirement plan for approximately 1,000 employees, equivalent to 10% of its total domestic workforce. If it goes well, by March 31, 2017, the total number will be reduced by 1,000.
An electronics analyst from Taiwan, China, pointed out to 21 economic and economic reports that in recent years, the trend of card machines has declined. CES and other large-scale electronic exhibitions rarely see related products. At present, camera manufacturers basically only have professional-grade camera market. The research institutes are no longer focusing on digital cameras as a dedicated unit.
The market is taken away by smartphones
According to Nikon's financial report, as of March 2016, in addition to the 20% increase in overall online sales, the sales of digital imaging business as the main body decreased by 11%, and the operating income decreased by 19%.
In the announcement, Nikon lowered its full-year sales forecast for March 2017 to 800 billion yen (about 766 million US dollars), down 20 billion yen (about 190 million US dollars) from the August forecast.
According to statistics from the Japan International Camera Imaging Equipment Industry Association, global digital camera sales reached its peak in 2010, and since then it has been declining year by year. In 2014, the overall sales of the digital camera market was even slightly lower than the 2000 level. The monthly sales for six months are almost half of the monthly amount in 2014.
Behind the increasingly difficult business of camera manufacturers is a smart phone.
In September 2000, Sharp released the first Sharp J-SH04 phone with a built-in 110,000-pixel CCD camera. Smartphone manufacturers have never stopped using mobile phones with better cameras and advanced imaging technologies. At the mobile phone conference where the CEO of the smartphone talks about parameters, the camera function will always be displayed as a key link: the camera that constantly improves the process, the faster and faster focusing speed, the double-shot of the human eye, the optical image stabilization, and many different Shooting mode, etc.
Photographing has also become one of the focuses of the current mobile phone manufacturers' differentiated competition, and various mobile phone manufacturers have made a great contribution. OPPO's latest flagship OPPOR9s has produced a "this moment, clearer" advertisement to replace the virus-like "charge for five minutes, talk for two hours", and said that the photo will be the next core. Vivo is equipped with a dual camera and soft light on the front camera on the upcoming X9/X9 Plus, and another mobile phone brand Mito, which is the main beauty camera, accounts for more than 95% of the company's revenue.
The Secretary-General of the Mobile China Alliance, Laojiao, pointed out to the 21st Century Business Herald that the current homogenization of the mobile phone industry is less innovative, and as a photo of just-needed, it has not yet reached the top in technology.
He pointed out that the introduction of dual cameras in the past two years is a major trend in the development of mobile phone technology. The dual camera that can greatly enhance the mobile phone camera experience has become the standard configuration of the flagship mobile phone. It can be seen that the Huawei P9, Xiaomi 5sPlus and iPhone7 Plus models are equipped with a dual camera version.
Data show that in 2017, China's smartphone shipments will be about 700 million, of which the double-shot penetration rate will reach 30%, and the flagship machine's dual-shot penetration rate will reach 70%.
On the other hand, it can be seen that the cooperation between old camera manufacturers and mobile phone brands is not new. From the ten years of cooperation between Carl Zeiss and Nokia, they provided certification lenses. By this year, Huawei and Leica jointly launched Huawei's first dual-camera mobile phone and Hasselblad's custom optical zoom camera module for Lenovo Moto Z. Mobile phone manufacturers also made a breakthrough. Innovation bottleneck.
Is the combination of camera and VR the way out?
As the world's largest manufacturer of semiconductor lithography systems, Nikon has lost to the Dutch rival ASML in the market competition in recent years, and its share has been lost. According to Japanese media reports, Nikon's main profit growth this fiscal year comes from liquid crystal displays and organic light-emitting diode display (OLED) manufacturing equipment sold to the Chinese market.
In addition to Nikon, the days of Canon, Fuji, Sony and other video giants are quite difficult. Fuji Image's last quarter's turnover decreased by 11.5% year-on-year, operating profit decreased by 28.5%; Canon Group's image business turnover decreased by 13.5% in the second quarter of 2016; Sony's last quarter revenue of 1,688.9 billion yen, compared with Last year, it fell 10.8%, and operating profit fell 48% year-on-year.
Image makers in trouble are also exploring transformation. Last year, Nikon acquired Optos, a manufacturer of retinal imaging diagnostic equipment in the UK, and plans to integrate its image processing technology with Optos products and technology to develop high-precision diagnostic equipment. From the new products launched this year, we can see that in addition to the update of the SLR camera, Nikon is trying to enter the field of panoramic VR and extreme sports cameras.
Sony continued to reorganize to improve operational efficiency and market response speed. After the separation of TV, semiconductor and imaging departments, in October, B2B's battery business will be transferred to Murata. Its medium-term plan for the 2015-2017 fiscal year mentioned that the component business, gaming and network services business, film and music business, and financial business are the key businesses in the future.
The above-mentioned electronics analysts believe that the face of the decline in overall demand and the decline in profits, the future of the imaging industry does have many uncertainties, but Nikon is not crushed in a short time, after all, its accumulation in optical technology To maintain its competitiveness in high-end photographic equipment, as a bond imaging business with consumers, it also shoulders the mission of maintaining brand value.
This may have won time for Nikon's transformation. The above analysts said that the choice of future business transformation is crucial. What can be seen at present is that the optical giants have cut into the VR market through panoramic cameras, and have also explored in the medical market and the surveillance market, but the field of development is still quite limited.
Disposables are ideal for individuals who are just starting out with vaping. All kits are pre-charged and pre-filled with e-liquid, so they may be used right away. A disposable vape is a wonderful alternative whether you're seeking to make the move to e-cigarettes or just want a hassle-free backup kit.
Features:
1. Strong throat hit, all characteristic flavors satisfy your taste buds.
2. Rubber painted surface, skin touch feeling, soft but non-slip.
3. Streamline pocketable design, lightweight and portable.
4. No button at all, inhale and enjoy it immediately.
2000 Puffs Disposable Vape, 2000 Puffs Vape Pen, 2000 Puffs Vape Bar, e-liquid,electronic vape pen
Mainstay (Guangdong) biotechnology Co., Ltd. , https://www.heyleme.com