KKTV's outbreak of "premature" August home network shopping carnival week

This August, the world is a revelry. The Olympic Games in Rio is raging, and the country’s most highly anticipated car grid shopping festival for the entire year – Jingdong “Boiling 815” is about to kick off. As the leading brand of Internet TV, KKTV will launch a omni-channel promotion on the 13th to 19th of August. The super-brand day feast will be sent to the vast number of consumers.

KKTV has three major aspects of product, marketing time, event scale and after-sales service during this Super Brand Day:

First, at the product level, Q55S, the “Quality of the Internet's First Surface,” and the new full-screen big-screen explosion model U65 and Tmall Explosion Model K43, will be launched in a timely manner. U40 will also snap up at the base price, and at the same time, it will launch a VR eyewear campaign to satisfy the needs of sports fans.

Secondly, in terms of marketing time and scale of activities, unlike the previous single-channel operations, this super-brand day achieved a full-fledged opening of Jingdong, Tmall and Suning. The internal strength and scale of the campaign were declared to be “double-eleven training.” The time point was chosen to start before the purchase of 815 electric grids in JD. It is not difficult to see the determination of KKTV 815 to win;

Third, in the after-sales service, in March 2015, Alibaba Group’s debuting products were not changed for the first year, which opened a new chapter in the service industry. On this Super Brand Day, KKTV continued to allow consumers to launch a variety of products. Product free installation service, service quality upgrade.

Born to be proud, KKTV's omni-channel strong attack

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Since its inception for the first time in 2012, Jingdong 815 grid shopping festivals have developed over the past few years and have become "a symbol of China's national grid procurement." According to the analysis report of the State Grid Power Purchase in 2015, the B2C home network purchase market (including mobile terminals) in China reached 300.7 billion yuan in 2015, an increase of 49% year-on-year. Among them, Jingdong's market accounted for 60.2% of the total, and it took a firm seat in the power grid to buy the top spot.

As a strategic partner of JD.com, KKTV cooperated with them and repeatedly wrote the miracle of sales of home appliance brands. Among them, since the release of the Internet's first OLED TV in March this year, KKTV has set several historical records of Jingdong Mall: X55 refreshes the new record of Jingdong Home Appliances crowdfunding, 618 U65 hits Jingdong's 65-inch TV sales record, and becomes the entire network. Large-screen explosions, 713 brands in one fell swoop in Jingdong channel sales, sales double champion. In 2016, according to the authoritative data of Owe Cloud Network, KKTV's rising momentum was very strong. The status of Internet TV's leading brand has been consolidated, and it surpassed Xiaomi to press LeTV.

Following the performance of the market that has been buoyant for the first half of the year, now 815 grid shopping days, KKTV has once again kept close to Jingdong's advantaged channel to prepare for it, and exerts itself. On August 13th, KKTV will bring its full line-up strength products to JD “Boiling 815” to promote the brand day activities. Following 618, it will once again set off a mid-range climax for home appliance carnival.

Double crown U65 leads the protagonist, the full camp product is fully fired

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As a brand of online Internet TV under the Konka Group, KKTV relied on Konka Group's 36 years of TV manufacturing experience to deeply integrate the industry supply chain and unleash the tremendous potential of Internet smart TV brands. The 813 launch of the Super Brand Day Promotion feast, KKTV early gain potential, bring the entire network of large-screen explosion models 65-inch living room screen U65, covers 32-inch, 43-inch, 49-inch, 55-inch and other full line of products and U40 The latest masterpiece.

The U65 is a 65-inch 4K ultra-high-definition smart TV. The super large screen and atmospheric appearance are created for the luxurious movie experience of consumer home theater. U65 is equipped with Hass 64-bit speed processor, to provide the driving force for the TV, so that the driving capability, there is no pressure to watch high-definition movies. At the same time, U65 uses 4K hard screen, equipped with KKTV's own research and development of color wheel engine processing technology, 12Bit data processing, according to the screen content changes, real-time color dynamic compensation, so that the sky is bluer, grass is greener, and the flowers are redder. The highly user-friendly design allows the U65 to provide users with an ultimate entertainment experience. It is worth mentioning that KKTV U65 has won the “2016 Innovative Product” award from the China Electronics and Video Association for its advantages.

At the same time, KKTV also offered consumers a "natural pride" U40. This strength is created by the team of Red Star and Red Dot. It is the first example of the 64-bit processing architecture of the 40-inch smart TV, and incorporates the latest technologies such as H.265 hard decoding, and access to the massive contents of the YIUI 5.5 control system. Through its ultra-detailed and realistic Samsung 4K screen, the U40 delivers an extraordinary viewing experience.

The product is set to serve to sing operas, and the attitude of perfect after-sales service

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For a long time, KKTV's promotion has been far more than the simple price reduction of products. KKTV's full range of products comes with a box of installation tools, this omni-channel Super Brand Day, also for U65, U60 and Q55S and other models to provide free mounting service for consumers to bring more intimate services.

Since 2016, KKTV has built a complete closed loop of “hardware + services + platform + content + applications” around consumers, and at the same time built an open strategic direction for industrial resource cooperation platforms. This year, KKTV upgraded its after-sales service for the first year only if it was not repaired. The industry's devaluation of "free installation" premium services.

It can be foreseen that this KKTV813 launched a super-brand day promotion feast, with innovative products as the forefront, with full service as the support, KKTV is full of sincerity, the harvest may be far more than the explosion of money and eye-catching performance, there will be more Widely recognized by consumers.

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