Before going to Paris and recruiting Hisense, Hisense will fight for the Olympic Games.

Before going to Paris, he was recruited to Brazil and Hisense was not busy. On August 6, the world's largest and most watched sporting event - the 31st Olympic Games will be opened in Rio de Janeiro, Brazil. As an official partner of China National Gymnastics Team, Hisense will create a live-level viewing experience for sports enthusiasts with its new ULED ultra-definition TV lineup. In addition, from now on to the end of the Olympic Games, Hisense also held several exclusive Olympic Games activities on and off the line to cheer for the Chinese national gymnastics team.

Hisense "watching artifact" preparing for the Olympics

From August 6th to 21st, 28 major events and 306 small events in the Olympic Games undoubtedly caused people to find ways to experience the “on-site” feeling.

On August 6, on the opening day of this Olympic Games, Hisense's main-to-play MU9600 series ULED super-quality TV will be officially released. This product with a new record of TV picture quality is as powerful as the Chinese Gymnastic Legion.

Hisense's MU9600 series ULED super-quality TV is equipped with HiView Pro's independent research and development chip and uses third-generation quantum dot technology. It has made tremendous improvements in contrast, color gamut, and dynamic range. The MU9600 series TV has full HDR technology and has passed the most stringent UHD Premium requirements for HDR display performance standards in the world. This more mature technology brings a wider brightness range and color range. Hisense's MU9600 TV's color gamut coverage reaches 150%, and its dynamic contrast ratio exceeds 10 million:1, creating a new level of TV picture quality display.

In terms of content services, Hisense TV gathers online video platforms to launch a number of Olympic-related topics, including the "China Corps," "Focus on the field," "Zhuqiang expeditions," and other events on the dynamic daily schedule, but also "the fun of the stadium ” The snatch of fun events inside and outside the stadium; The real-time launch of the Olympic “Medal List” will allow users to understand the honors earned by athletes from various countries on the field and share the joy of Chinese champions winning the championship. As the official partner of the China National Gymnastics Team of the Olympic Games, Hisense will also launch a series of user interaction activities for 19 million Internet TV-enabled users to cheer for Chinese gymnasts.

Hisense blends artisan spirit with Olympic spirit

Sports competition requires strength and will to compete. It requires both hard work and skillful training. The Olympic spirit is in line with Hisense's craftsmanship. Hisense's ULED display technology with independent intellectual property rights embodies the craftsman spirit of Hisense. Hisense chose the ULED route, which is the technical mainstream determined by the development of television core display technology for decades. "The new display technology can replace the old technology, there is only one standard: that is, whether it can bring practical benefits to the user and it is realistic and feasible." Liu Hongxin, president of Hisense Group, said that ULED's greatest value is its lower cost and more Mature technology has raised the picture quality of LCD TVs to an unprecedented level, satisfying consumers' vision for the long-term “Dream Monitor”. This is the essence of Hisense’s ability to show his talent during the Olympics.

Hisense ULED technology has applied for 210 patents in total, of which 15 international invention patents have been filed. Hisense is a rare Chinese company that has built a complete display technology independent intellectual property system.