Noci has plunged into continuous losses in recent years, with a net loss of up to 1.46 billion euros last year. In the first fiscal quarter of 2013, Noci ’s net profit for the 17,000 layoffs reached 899 million euros. Finland's mobile phone giant Nokia announced yesterday that it will spend 1.7 billion euros (about 13.6 billion US dollars) to acquire 50% of the shares of Nokia Siemens Networks held by Siemens. Nokia Siemens will become history.
The above transaction will be completed in the third quarter of this year. For this acquisition, Nokia CE O Steven Elop said: "Noxi has a clear strategic focus and a strong management team that has structurally improved its operations and financial performance. It already has a significant advantage in the LT E field, which Is an attractive opportunity for growth. "
A senior executive of a device manufacturer who did not want to be named told reporters in Nandu that Nokia ’s move should be based on consideration of the integration of system equipment and mobile phones, but its financial situation will face obvious pressure, and the performance of Nokia mobile phones and Nokia Siemens Networks is not satisfactory It remains to be seen whether the integration of the product line can produce 1 + 1》 2 effects.
Nokia Siemens Networks will be renamed
After the acquisition is completed, Nokia Siemens Networks will become a wholly-owned subsidiary of Nokia and will confirm the new brand and name. In Nokia's view, Nokia Siemens has achieved profitability in the field of network equipment manufacturing and has an advantage in the field of LTE. Stephen Elop emphasized in his statement that Noci ’s financial situation has greatly improved. In the first fiscal quarter of 2013, Noci's net profit for the 17,000 job cuts reached 899 million euros in the quarter, an increase of 117% year-on-year, but sales fell 5% year-on-year.
In 2006, Nokia firmly took the top spot in the global mobile phone industry, and German electrical company Siemens had a wide range of businesses from lighting to railways. In order to expand the global telecommunications equipment market, the two companies announced the merger of their communications services, and each invested 50% to establish Nokia Siemens Networks, which was officially put into operation in April of the following year.
Nokia and Siemens predicted at the time that the establishment of Nokia Siemens Networks would increase revenue for both parties and is expected to become the world's largest telecommunications equipment manufacturer. However, contrary to expectations, the global telecommunications equipment market has shrunk, ZTE and Huawei are under pressure, and Nokia Siemens has fallen into a continuous loss. The net loss last year was as high as 1.46 billion euros. The long-term losses have made Siemens unwilling to fight. After getting rid of this burden, Siemens will focus on core areas such as energy, industry and infrastructure, and healthcare.
Mobile phone + device integration?
In recent years, Nokia has struggled with Apple and Samsung in the field of smart phones. Will the repurchase of Nokia Siemens Networks allow Nokia to regain its former glory?
"In the past, Nokia may feel that if system equipment and mobile phones are integrated together, it is not good for the development of mobile phones and for the development of system equipment, so they seek cooperation with Siemens. But now in the field of mobile phones, companies like Huawei and ZTE , As a system device and a mobile phone, but can cooperate with each other, and at the same time have a better interaction with the operator, which is helpful for sales. "Feixiang.com CE O Xiangligang believes that in this sense, Nokia may also want to The combination of these two things allows mobile phones and system devices to form better interactions and find more market opportunities.
But it is not difficult to reverse the decline. Some senior executives of equipment vendors who did not wish to be named pointed out that the 1.7 billion euros of expenditure will bring financial pressure to Nokia, and it is not difficult for Nokia to integrate back to Nokia. "They are actually under great pressure, and it has no effect on us at the moment." Nokia claimed that as of the end of the first quarter of this year, Nokia had 10.1 billion euros in cash, while Nokia Siemens still had 4.5 billion euros in cash flow.
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