The mobile trend of e-commerce has dramatically changed the communication and transaction methods between consumers and merchants. According to statistics from the China E-Commerce Research Center, the overall scale of China's mobile payment market reached 20.25 billion yuan in 2010. By 2013, China's market size will exceed 150 billion yuan. In the next few years, the average annual growth rate of China Mobile Payments will exceed 40%.
Still using PC to "spike"? You are obviously outdated. Using a mobile phone to "spike" is the most fashionable way to snap up, because it is faster and more convenient.
Mobile commerce is coming, are you ready?
Mobile technology revolutionizes e-commerce
First look at the two lists, one is the market value ranking of global Internet listed companies in 2004, and the other is the market value ranking of global Internet listed companies in 2011. According to the relevant data from financial information providers Factset and Google, in 2004, eBay, Yahoo, IAC, Yahoo Japan, Google, Amazon, and Apple were the seven Internet companies with the highest market value in the world. By 2011, Apple ’s market value had increased from 7 years. The previous 14 billion US dollars jumped to 327 billion US dollars. The market value of Google and Amazon ranged from 30 billion US dollars to 198 billion US dollars, 17 billion US dollars to 83 billion US dollars. The new face after the top 3 is the fourth. (Market value 45 billion U.S. dollars) and 6th place Baidu (market value 42 billion U.S. dollars), and eBay, Yahoo Japan, Yahoo not only fell in ranking, but also shrank significantly in market value, eBay fell from 62 billion U.S. dollars to 42 billion U.S. The market value of Yahoo and Yahoo today is 22 billion US dollars, compared with 36 billion US dollars and 45 billion US dollars before, it can be said that the scenery is no longer.
The changes in the market value of global listed Internet companies in the past 7 years actually reflect the development of e-commerce from one side, and can also map the future of mobile internet. Seven years ago, eBay and Yahoo, which had the largest market value, only had a market value difference of 17 billion US dollars. Today, Apple, which excels in market value, has a market value of 129 billion US dollars higher than that of the second-ranked Google. Apple's huge success is actually a victory for smart phones, and the rise of this personal mobile terminal has completely rewritten e-commerce.
According to data from the International Telecommunication Union: In 1993, personal computer sales reached 100 million units; in 2002, the number of mobile phone users reached 1 billion; in 2005, the number of Internet users reached 1 billion. Today, mobile phones and the Internet are rapidly converging. It is expected that by 2020, more than 10 billion user terminals will support mobile Internet access, including smartphones, e-readers, tablet computers, and automotive electronic devices.
Data from the Morgan Stanley Research Department also proved that mobile terminals are replacing traditional personal computers as the standard for everyone's "networked survival." Data shows that since the fourth quarter of 2010, smartphone + tablet shipments have already Larger than PC shipments. It is estimated that by 2013, the shipment of smartphones + tablets will be nearly double that of personal computers.
The introduction of new technologies has accelerated the pace of the realization of mobile commerce, and the era of mobile internet is gradually approaching. Statistics as of December last year show that the number of iPhone, iPad, and iPod touch users has exceeded 130 million, with an annual growth rate of 103%. The 350,000 applications in the Apple App Store have won 10 billion downloads. The integration of mobile and search, information, games, and social platforms is generating another round of growth. It is also the statistics at the end of last year. Google users reached 972 million, with an average annual growth rate of 8%. The growth rate of paid clicks is more impressive , Reaching 18%; group purchase site Groupon has 51 million users, an annual growth rate of more than 25 times; game site Zynga monthly active users reached 130 million, an annual growth rate of 15%; social networking site Facebook users reached 662 million, an annual growth 41%, its 550,000 applications received 500 million downloads.
Mobile commerce changes consumer behavior
The vision of mobile commerce is changing consumer behavior. According to data released by Yelp, the largest review site in the United States, 3.2 million unique users used the Yelp mobile app in December last year. Users upload an image every 30 seconds through the mobile app, and 35% of all Yelp searches come from one. Mobile Applications. More and more consumers are shopping on their mobile phones, and mobile device users appear to be more active than PC users.
The situation in China is very similar. According to the latest "Quarterly Monitoring of China's Mobile Phone Shopping Market in the Second Quarter of 2011" released by Analysys think tank EnfoDesk, the transaction scale of the Chinese mobile phone shopping market in the second quarter of this year reached 1.67 billion yuan, of which about 27% of the transactions brought by the client, mobile web The resulting transactions accounted for 73%. This is closely related to the popularity of smartphones and tablets. The rapid increase in installed capacity of clients has led more B2C companies to increase their investment in mobile-end business.
By the end of June, JD.com ’s client downloads were close to one million orders of magnitude, and the average daily transaction size was close to 2 million yuan. Vanke Eslite ’s mobile client was equally fast, with mobile phone orders accounting for nearly 3% of total orders. Analysts expect that the mobile phone business of several major B2C websites in the future will become the core driving force for the recent growth of the mobile shopping market.
While consumers try mobile commerce, they are also willing to accept the social fun brought by mobile commerce. After "mobile" e-commerce, its social capabilities have been greatly expanded. People can socialize when they buy things, and they can also buy things when socializing. In fact, more and more stores have opened stores on some social networking sites. Must consider mobile commerce into its business strategy. "Some experts give clear suggestions.
Market participants also found that the mobile industry is snatching venture capital from the PC industry, and the sense of smell has always been keen. From this point of view, companies must take mobile trends seriously and plan ahead. If 2010 is a year in which consumers embrace mobile Internet in large numbers, then 2011 is destined to be a critical year for manufacturers to embrace this trend.
Consumers demand "frictionless" transactions
The rapid development of mobile commerce also puts forward higher requirements for electronic payment. How to make payment not become a bottleneck, but act as an accelerator?
Li Juan, China's innovation business director of Visa, the world's leading payment company, told reporters: "In 1998, 70% of people would not conduct financial transactions on the Internet; in 2009, 70% of people used their credit card accounts for online transactions through the Internet. Transactions. "In recent years, the rapid development of mobile commerce has really changed the electronic payment. First, consumers need a more convenient and safe payment method. Secondly, merchants need financial institutions or third-party payment service providers to provide a more professional and support multiple payment tools, which can effectively control fraud risks, ensure data security, and ensure the success of consumer transactions Rate, so that it can more effectively focus on the development of its own core business without worrying about changes in the payment link.
When consumers shop online, they require a simple and safe "frictionless" payment method. Visa research shows that more and more netizens are willing to use alternative payment tools in transactions. This tool can meet the most basic payment requirements. In addition to the simple and safe demands, it also incorporates personalization and fun, for example, combined with geographic location information for reward-driven marketing, or guided consumers to visit physical stores according to preferences.
Li Juan said that Visa's latest "digital wallet" is such an alternative payment tool. At present, when consumers use credit cards for online shopping, they need to fill out long forms on each retailer's website, and the name, billing address, credit card number, expiration date, and verification code cannot be dropped. Visa's "digital wallet" will greatly simplify these steps. When consumers use the "digital wallet" on the Internet or mobile terminals, they can complete the payment simply by clicking on the "point pay" function key provided by the platform. In a retail physical store equipped with Visa payWave contactless payment terminals, the "digital wallet" can complete transactions through the contactless payment function of the mobile phone. In addition, the "Digital Wallet" platform also provides merchants with preferential promotions and notification services, which can be based on consumers 'choices, through new technologies such as mail, SMS, bar code, and location services, to more accurately promote merchants' promotional activities and preferential information Notify the target user.
Li Juan also introduced the latest mobile credit card payment system introduced by Square in the United States. The terminal of the system is a card reader connected to a mobile phone. After the card reader is connected to the mobile phone, it can be turned into a mobile POS machine to easily realize card swiping. Pay or charge. At present, this application has been implemented on Apple mobile phones and Android mobile phones. The only drawback is that Square will charge a certain percentage of transaction fees for each transaction. "Such similar mobile payment will become more and more popular, and Visa has also developed a special card sleeve for the iPhone. After the iPhone is installed with this card sleeve, it becomes a contactless payment terminal." Li Juan believes that mobile payment is not Far away, "In some developing countries, the bank card market is not very developed, and the penetration rate of credit cards is not high, but mobile payment is doing very well. For example, mobile payment in Kenya is more convenient than many developed countries."
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