The direction of mobile payment: bring POS and ATM to your body

The direction of mobile payment: bring POS and ATM to your body

With traditional plastic bank cards, you have to go to a physical place to "swipe". But if you use a mobile phone, you can walk on the road and conduct wireless transactions through the air; you can use your mobile phone to engage in financial transactions in private when you are bored in a meeting, such as transfer or shopping, buy lottery tickets or tickets to ball games, etc. This is equivalent to carrying POS machines and ATM machines on the body, extending the concepts of POS machines and ATM machines into a ubiquitous "seamless connection" concept.

China Mobile's shareholding in Shanghai Pudong Development Bank, their new area of ​​cooperation mainly lies in mobile payment. Mobile payment in Japan is currently the earliest and most mature in the world. According to relevant data, Japan ’s mobile payment users reached 49 million in 2008, accounting for 38.5% of the total population. The mobile payment market reached 4.73 billion yuan, accounting for 11% of the total mobile Internet industry revenue. Almost all daily consumption can be solved by brushing mobile phones.

In fact, China Mobile's shareholding behavior also borrowed from Japanese telecommunications operators, such as Japan's NTT DoCoMo, which successively acquired shares in Sumitomo Mitsui Credit Card Company and Mizuho Bank.

Mobile payment has no obstacles in communication technology, the key is how to solve the problem of business model and policy access.

After two years of research and development preparations, China Mobile Research Institute launched a new SIM card, which integrates NFC (Near Field Communication) chip and SIM card to realize multiple functions such as electronic payment and data download. Users only need to use a mobile phone to access the card reader , You can achieve micropayments.

Currently in Shanghai, as long as the users of China Mobile carry a SIM-replaced mobile phone, they can use their mobile phones to pay at some McDonald's, Starbucks, and subway stations. China Mobile will configure card readers for these businesses. At present, the cost of each card reader is 3,000 yuan, while the cost of each new SIM card is 50 to 100 yuan. China Mobile has decided to invest in this large-scale promotion.

In fact, the Shanghai World Expo, which will open in May, will use China Mobile's mobile payment method for the first time to transfer the data of Expo tickets to the new SIM card of China Mobile users to realize wireless payment.

The account of China Mobile ’s mobile phone card will also be tied to the user ’s bank card or credit card account. Once the amount in the mobile phone card is spent, the user can transfer the funds in the bank card or credit card to the mobile phone card via SMS, and also through the mobile phone. Other account management.

China Mobile will not receive any commissions in the wireless payment link, and will have to bear the cost of the promotion of the SIM card in the early stage and the cost of providing card readers for shops. The purpose is to make users inseparable from the services provided by China Mobile.

After the mobile phone card integrates functions such as bus card, bank card and key, a series of new application models will be launched on a large scale-using the mobile phone to point to the card reader, you can take the bus and subway, watch movies, pay at the restaurant; put the mobile phone Before the posters embedded with NFC tags, you can download movie content, mobile ringtones and posters. The mobile phone will occupy the most important position in the user's pocket and can replace various cards in the wallet.

Small payment through mobile phone SMS access is the earliest mobile phone payment in China. This method has been promoted by operators since 2001. For example, when shopping online and entering a mobile phone number to confirm payment, the mobile phone will receive a SMS password verification , Complete the transaction after input. The second mobile payment method is the mobile WAP website, which is paid through the mobile phone after shopping. And the completion of large-scale remote transaction transfer or payment through the trading platform in the mobile phone, and the card payment mobile phone for small payment are the main directions of China Mobile now and in the future.

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