After the global financial crisis, with the recovery of social economic entities and the rapid development of technology, consumers' expectations and requirements for the color TV industry are also getting higher and higher. For manufacturers, today's low-carbon economy and the Internet, 3D Stereoscopic display and liquid crystal display mode using light-emitting diode (LED) backlights have brought huge market opportunities to the color TV industry.
TVs have gone from black and white to color, from analog TV to digital TV, from two-dimensional to stereo, display devices from cathode imaging tubes (CRT) to flat-panel liquid crystal displays (LCDs) and plasma displays (PDPs), LCDs. Backlights from cold cathode fluorescent lamps (CCFLs) to light-emitting diodes (LEDs), transmission methods from a single reception to the Internet, in the home appliance industry at home and abroad, no industry has appeared more frequently than the color TV field technology update and product replacement, The competition among production companies is fierce. If they are lax, they may be overtaken or even eliminated by competitors. From the perspective of the world pattern, the industrial environment of the survival of the fittest is undoubtedly the most promising for China's consumer electronics industry to produce world-class consumer electronics companies and brands.
Since 2008, as China's color TV market has entered the popularization period of flat-panel TVs, Chinese color TV enterprises have begun to enter the upstream products of the industrial chain. Taking TCL Electronics Group as an example, it has taken two relatively parallel developments strategically. The road map, which is likely to achieve a cornering overtaking of Chinese companies in the field of flat-panel TVs. With the promotion of LED LCD TVs and Korean and Japanese companies, the emphasis on TV display effects and quality is different. Chinese companies represented by TCL have adopted a more flexible strategy. After becoming a Chinese company that launched LED TV on a large scale, TCL has launched a new Internet product for LED display technology. The new generation of TCL Internet TV is based on LED backlight technology and will incorporate new products with 3D stereo display technology.
LED strategy has achieved initial results
Since the beginning of 2010, TCL has begun to increase its efforts in the field of LED backlight research and development. After establishing a joint venture with Taiwan Zhongqiang Optoelectronics in the field of LED backlight modules, TCL has established Huizhou Shuangwang Optoelectronics with AU Optronics. LED backlight module. In terms of flat panel display technology, TCL has vigorously promoted the upgraded LCD TV LCD TV. At the same time, in terms of software platform applications, TCL launched an Internet TV based on rich innovative content and functions, and opened up a new development route centered on application function technology.
TCL LED X10 series is the first to develop and apply the latest generation of side-mounted LED backlight technology, achieving the leapfrog development of LED backlighting in LCD TV applications. The TCL X10 series uses white LEDs as the backlight source, which greatly improves the color gamut coverage and dynamic contrast. The re-displayed images become more layered and bright, and the display image quality is qualitatively leap. Compared to traditional CCFL backlights, LED backlight technology is mercury-free and environmentally friendly. LED backlight technology can also save energy. Compared with ordinary LCD TVs with CCFL backlight, the power consumption can be reduced by up to 40%, which not only enables consumers to enjoy more realistic images, but also protects the environment on which people depend.
Internet strategy to occupy the market
For the Internet TV market, the current situation is strikingly similar to Apple's entry into the mobile phone field by the iPhone. Just like the early intelligence of the mobile operating system, flat-panel TV manufacturers have just started on the road of intelligent TV. Mobile phone users can replace a mobile phone in one to two years, but for ordinary families, it is not realistic to change the TV set in one or two years, because the large-size LCD screen is expensive, and it is unlikely that users will frequently change TV. machine. A number of flat-panel TV manufacturers have begun to consider upgrading their Internet software to increase the functionality of their TV sets and expand the use of TV sets. On the other hand, most of the solutions only address the need for users to order audiovisual programs over the Internet. Today's Internet TVs do not have enough computing power and scalability. In other words, intelligence is not thorough enough. The development space for manufacturers involved in Internet TV is given.
At the beginning of this year, after the global launch of LED LCD TVs, TCL released a series of products and solutions based on 3D stereoscopic display, digital TV, and “home Internet strategy†to shift the focus of competition from a single Internet TV to a home smart entertainment center. Through the online upgrade technology, the platform model for content construction and construction of the whole people will be finally realized. At the same time, the marketing focus will be shifted downwards, and the customer competition in the terminal market will be fully launched. TCL TV successfully implements Internet application functions. The most important significance is that through the application function as the main line, not only can you continuously explore more functions and modes on this road, but also realize the fusion development of display technology. With the rich application functions and the maturity of the network environment, the status of Internet TV as a home intelligent control center and entertainment work center will be consolidated. To a certain extent, Internet TV based on LED technology will become the leading product for the future development of the domestic market.
Great opportunity for a low carbon economy
As a big consumer electronics producer, we face a big problem: How can consumer electronics, especially the color TV industry, meet the huge opportunity of “low-carbon economy� Where is China’s color TV industry going? At present, countries around the world have achieved unprecedented energy-saving for TVs. The degree of emphasis has been on the introduction of relevant policies and technical barriers, which undoubtedly also formed a "green threshold" for China's color TV exports. Color TV exports as an important support point for China's color TV industry, the formation of "green threshold" will reduce its corresponding competitiveness, posing a threat to China's color TV exports.
In the long run, the innovation of TV energy-saving technology is the only way for China's color TV industry to occupy the global market. In order to cope with the global economy entering the era of “low-carbon economyâ€, the “green barrier†formed by the overseas color TV market and the implementation of China's color energy efficiency standards China's color TV manufacturers must pay close attention to innovative TV energy-saving technologies, and then promote the upgrade of the color TV industry and enhance the competitiveness of domestic and foreign markets.
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