Yahoo's market value has shrunk by 91% in the past 10 years is only US$14 billion

According to the "San Francisco Chronicle," Yahoo's market value has fallen by 91% in the past 10 years because it has not stopped competitors like Google and Facebook from sucking away Internet users and advertising revenue. According to Bloomberg data, the current market value of Yahoo that refused Microsoft’s $47.5 billion acquisition three years ago is $14 billion.

Insiders pointed out that the sale of Yahoo may help Yahoo CEO Carol Bartz to recover the losses suffered by shareholders since she took office in January 2009. Thornburg investment management company said that although Yahoo's revenue has dropped continuously in the past two years, Yahoo's investment in Alibaba and Yahoo Japan may account for more than 44% of Yahoo's own market value.

Yahoo's market value has reached 80 billion US dollars. According to EMarketer, a market research company, Yahoo’s share in the US online advertising market will decline from 16% in 2009 to 9.7% in 2012. Google’s market share will increase to 45%, and Facebook’s online advertising market share will triple. 7.8%.

Scott Billeadeau, a fund manager at Fifth Third Asset Management in the United States, said that stock trading is its future growth potential. Yahoo is a brand, but it seems that it has not been able to increase the value of its brand.