After decades of development, China's domestic wire and cable industry has completed its original accumulation from scratch and from small to large, and has become a cable manufacturing country and a major exporter, but we should also soberly realize that the Chinese cable industry The rapid development is accompanied by the rapid development of China's economic reform and opening up. In a sense, it can be said that the historical opportunity has created the development of the Chinese cable industry and has made the cable industry brilliant.
Rising raw materials (especially copper, aluminum, plastics, etc.), rising labor costs, lack of purchasing power due to the financial turmoil, export-to-domestic sales, and a series of unfavorable signals have all come one after another. They all realized that China’s cable industry is no longer the era in which it is relying on products to compete. The competition in the industry has expanded from the production field to the sales field. The market's competitive pattern has entered the brand marketing from the era of product sales model. Times, and the upgrading of competition must be accompanied by industrial adjustment. All these signs indicate that China's wire and cable industry has entered a period of transition, excess capacity, competition in the cable market has intensified, and explosive growth has ended. A new round of “shuffles†has been the trend of coming to an end.
Therefore, in the face of a new round of industrial competition, for most cable companies, it is time for a change in the company's development strategy, management system, and business model.
First of all, brand competition has become the “survival laws and regulations†of cable companies today. Therefore, it is very important to formulate corporate brand strategy. Some people think that the most important thing for companies to implement and promote brand strategy is to do the following: jobs:
1. To build a strong sense of brand strategy Cable companies must comply with the rapid development of the times and the rapid development of science and technology, first of all to deeply understand the implementation of brand strategy is the current stage of competition for market share, to obtain one of the fundamental means of enterprise survival and development Then, through studying and understanding the development situation of domestic and international enterprises, judging the situation, seizing opportunities in a timely manner, and implementing the brand strategy of the company; and then establishing a strong sense of brand development strategy, advancing this with a high sense of political responsibility and urgency. Corporate brand strategy.
2, choose the market positioning, determine the strategic brand implementation of the brand strategy to proceed from the actual situation of the company, which developed the cable homogenization of goods, to reflect the heterogeneity. Only this heterogeneity is the key to success in brand development. And this heterogeneity is to be developed according to the consumer demand of the market. For example, many famous brands have successfully developed this heterogeneity in the same category of products.
3. The use of capital management to speed up the development of capital The form of capital operation is through grafting, acquisition, transfer, franchising, paid use and other methods, grafting and the introduction of domestic and international ready-made brands. Creating a brand is the initial stage of brand development. Managing a brand is an advanced stage of brand development. From the point of view of the development of the US merchandise brand, it has undergone a trilogy of creating a brand—operating a brand—to buy and sell a brand. We may wish to learn from this experience and implement the brand's capital operation. In the end is the use of capital operations to acquire, merge other people's brands, or to use their own capital to transfer, use paid, and franchise, which must be determined from the specific circumstances of the company. What needs to be emphasized here is that if you have the idea of ​​capital management and you know how to buy a good brand with a market, you are buying a good market. Nowadays, this kind of brand capital operation and operation has become commonplace in the world and has also been seen in China.
4. The use of information networks to implement the combined business cable brand will require Internet access at the fastest speed once it is developed. Because now is the information age, through the high-speed information highway, the fastest portfolio operation can be achieved. First, the newly-developed brand quickly surfs the Internet, not only quickly entering the lead-in period for new product promotion, promoting marketing, expanding the market, but also significantly saving the necessary advertising investment. This investment is necessary for the development of any new product, and is huge. Because of the access to the Internet, this investment has been saved, and the market has been developed and developed at the fastest speed. Secondly, new information is available online, and trading partners can be sought in the broadest possible field of vision. If you have a global information network, this vision is global. The more trading partners we seek, the deeper the combined marketing will be, and the greater will be the results. Third, with the popularization of information networks, online shopping will become the best channel for sales, and this will become a combination. The most direct part of marketing. Therefore, the implementation of brand strategy can not but use the information network.
5. The implementation of a scaled and intensive brand strategy is itself a scaled and intensive operation. First of all, we must further expand and expand the development of the brand, in the implementation of the brand strategy we must implement large-scale, intensive management. If relying on big groups to promote newly-developed brands, this means that if the company itself is a single company, the new products will be developed and, once they are accepted by the market, they will immediately seek refuge with large-scale commercial enterprise groups in order to use their abundant capital. With a large market share and various talents in management and marketing, the newly-developed brand will be launched on a multi-faceted level in the broader market.
In short, the brand is the outstanding performance and the transformation of the overall quality and competitive strength of cable companies. Therefore, domestic cable companies must build corporate culture, implement corporate brand awareness, and realize economic strength to brand power, from brand power to economy. The two transformations of the power are firstly determined by the brand awareness of corporate decision makers, and the clear, accurate and long-term brand awareness created by corporate decision makers, so as to generate and cultivate a team capable of planning brands and operating brands, and the corporate brand road. Can go further and go faster.
When the company develops to a certain stage, especially when the development level and competition elements of the entire cable industry have risen from the original single-relying product to the comprehensive utilization of enterprise talents, information, and technology, the original extensive management has replaced it. It is the fine and process-oriented division of labor and collaboration. Companies need to establish a modern enterprise management system and a perfect professional manager management team that match the development of the industry to ensure that the company will play its best in all stages and operations. The benefits. Obviously, in the current market, the overall competitive environment of China's cable industry has been completely changed. Therefore, for cable companies, it is urgent to establish management methods, talent mechanisms, and corporate culture that are in line with modern enterprise systems. Only in this way can they It fundamentally solves a series of problems, such as long working hours, low per capita production capacity, high management cost, low unit efficiency, poor working environment, and large employee mobility, which are currently prevalent in cable companies. On the road to brand building, we will go further and embark on a more healthy and healthy sustainable development path.
In addition, we must establish a marketing concept that takes the market as the starting point, cable products as the basis, customer needs as the core, and profitability as the goal.
Build high-efficiency scientific and technological innovation ideas If cable companies want to continue to introduce high-quality cable products, they must rely not only on the power provided by capital operations, but also on the technical guarantee provided by technological innovation. Without scientific innovation, the development and production of any high-quality cable products are empty talks. Therefore, in the fierce market competition, any cable company must pay attention to technological innovation for the sake of survival and development. Secondly, the construction of high-profit capital operation new concept capital is the main guarantee for enterprises to engage in product development and production.
In the unpredictable market, cable companies can rely on capital operations. First, they must shift from simply relying on product operations to diversified operations to ensure the safety of their operations. Second, they must seek corporate credit funds to solve corporate assets. Problems such as the idleness and the delay in the operation of funds; the third is to carry out technological innovation and expand the investment in technical reforms, and gain economies of scale through an appropriate expansion of production scale. With the development of economic globalization and the development of Internet information technology, on the one hand, China's cable companies can optimize resource allocation, adjust products and industrial structure, and seek extensive cooperation on the one hand, so as to provide users with inexpensive cable products; On the other hand, Chinese companies must face the challenges of oversupply of cable products and declining profitability of products.
As we all know, the homogeneity of products in the entire cable industry is becoming more and more serious. Therefore, how to stand out among many cable products, and service has become one of the weapons that companies use to win.
Selling and after-sales service are integral parts of cable products, so it is also an important factor in marketing. When it is used as a new concept to penetrate into various industries, especially cable industry, the implementation of service marketing strategy becomes an enterprise's participation in market competition and establishment. The need for core competence. In order to effectively use service marketing to improve the competitiveness of enterprises, cable companies should focus on their own characteristics, focus on the market and customer segmentation, from the service differentiation, tangible, standardization and branding, the establishment and implementation of scientific service marketing Strategies to ensure the competitiveness of the company.
Some people think that according to the basic rules of cable industry development and market competition, China's cable industry will inevitably experience large-scale and large-scale industry consolidation in the next five to ten years. However, a large number of small and medium cable companies will be “washedâ€. At the same time, there must be some excellent cable companies that will rely on the advantages of talent, technology, quality, cost, and brand to stand out in the industry. As the ancient saying goes, “All those who are able to become potentials must be justified. Those who are prospering and who are dead will also have their reasons. He Xinghe died. He was rational and flourished and he died.†Therefore, in the face of a new round of upgrading of the cable industry, in the face of the new situation of China's cable industry, our cable companies must step down and make changes.
Rising raw materials (especially copper, aluminum, plastics, etc.), rising labor costs, lack of purchasing power due to the financial turmoil, export-to-domestic sales, and a series of unfavorable signals have all come one after another. They all realized that China’s cable industry is no longer the era in which it is relying on products to compete. The competition in the industry has expanded from the production field to the sales field. The market's competitive pattern has entered the brand marketing from the era of product sales model. Times, and the upgrading of competition must be accompanied by industrial adjustment. All these signs indicate that China's wire and cable industry has entered a period of transition, excess capacity, competition in the cable market has intensified, and explosive growth has ended. A new round of “shuffles†has been the trend of coming to an end.
Therefore, in the face of a new round of industrial competition, for most cable companies, it is time for a change in the company's development strategy, management system, and business model.
First of all, brand competition has become the “survival laws and regulations†of cable companies today. Therefore, it is very important to formulate corporate brand strategy. Some people think that the most important thing for companies to implement and promote brand strategy is to do the following: jobs:
1. To build a strong sense of brand strategy Cable companies must comply with the rapid development of the times and the rapid development of science and technology, first of all to deeply understand the implementation of brand strategy is the current stage of competition for market share, to obtain one of the fundamental means of enterprise survival and development Then, through studying and understanding the development situation of domestic and international enterprises, judging the situation, seizing opportunities in a timely manner, and implementing the brand strategy of the company; and then establishing a strong sense of brand development strategy, advancing this with a high sense of political responsibility and urgency. Corporate brand strategy.
2, choose the market positioning, determine the strategic brand implementation of the brand strategy to proceed from the actual situation of the company, which developed the cable homogenization of goods, to reflect the heterogeneity. Only this heterogeneity is the key to success in brand development. And this heterogeneity is to be developed according to the consumer demand of the market. For example, many famous brands have successfully developed this heterogeneity in the same category of products.
3. The use of capital management to speed up the development of capital The form of capital operation is through grafting, acquisition, transfer, franchising, paid use and other methods, grafting and the introduction of domestic and international ready-made brands. Creating a brand is the initial stage of brand development. Managing a brand is an advanced stage of brand development. From the point of view of the development of the US merchandise brand, it has undergone a trilogy of creating a brand—operating a brand—to buy and sell a brand. We may wish to learn from this experience and implement the brand's capital operation. In the end is the use of capital operations to acquire, merge other people's brands, or to use their own capital to transfer, use paid, and franchise, which must be determined from the specific circumstances of the company. What needs to be emphasized here is that if you have the idea of ​​capital management and you know how to buy a good brand with a market, you are buying a good market. Nowadays, this kind of brand capital operation and operation has become commonplace in the world and has also been seen in China.
4. The use of information networks to implement the combined business cable brand will require Internet access at the fastest speed once it is developed. Because now is the information age, through the high-speed information highway, the fastest portfolio operation can be achieved. First, the newly-developed brand quickly surfs the Internet, not only quickly entering the lead-in period for new product promotion, promoting marketing, expanding the market, but also significantly saving the necessary advertising investment. This investment is necessary for the development of any new product, and is huge. Because of the access to the Internet, this investment has been saved, and the market has been developed and developed at the fastest speed. Secondly, new information is available online, and trading partners can be sought in the broadest possible field of vision. If you have a global information network, this vision is global. The more trading partners we seek, the deeper the combined marketing will be, and the greater will be the results. Third, with the popularization of information networks, online shopping will become the best channel for sales, and this will become a combination. The most direct part of marketing. Therefore, the implementation of brand strategy can not but use the information network.
5. The implementation of a scaled and intensive brand strategy is itself a scaled and intensive operation. First of all, we must further expand and expand the development of the brand, in the implementation of the brand strategy we must implement large-scale, intensive management. If relying on big groups to promote newly-developed brands, this means that if the company itself is a single company, the new products will be developed and, once they are accepted by the market, they will immediately seek refuge with large-scale commercial enterprise groups in order to use their abundant capital. With a large market share and various talents in management and marketing, the newly-developed brand will be launched on a multi-faceted level in the broader market.
In short, the brand is the outstanding performance and the transformation of the overall quality and competitive strength of cable companies. Therefore, domestic cable companies must build corporate culture, implement corporate brand awareness, and realize economic strength to brand power, from brand power to economy. The two transformations of the power are firstly determined by the brand awareness of corporate decision makers, and the clear, accurate and long-term brand awareness created by corporate decision makers, so as to generate and cultivate a team capable of planning brands and operating brands, and the corporate brand road. Can go further and go faster.
When the company develops to a certain stage, especially when the development level and competition elements of the entire cable industry have risen from the original single-relying product to the comprehensive utilization of enterprise talents, information, and technology, the original extensive management has replaced it. It is the fine and process-oriented division of labor and collaboration. Companies need to establish a modern enterprise management system and a perfect professional manager management team that match the development of the industry to ensure that the company will play its best in all stages and operations. The benefits. Obviously, in the current market, the overall competitive environment of China's cable industry has been completely changed. Therefore, for cable companies, it is urgent to establish management methods, talent mechanisms, and corporate culture that are in line with modern enterprise systems. Only in this way can they It fundamentally solves a series of problems, such as long working hours, low per capita production capacity, high management cost, low unit efficiency, poor working environment, and large employee mobility, which are currently prevalent in cable companies. On the road to brand building, we will go further and embark on a more healthy and healthy sustainable development path.
In addition, we must establish a marketing concept that takes the market as the starting point, cable products as the basis, customer needs as the core, and profitability as the goal.
Build high-efficiency scientific and technological innovation ideas If cable companies want to continue to introduce high-quality cable products, they must rely not only on the power provided by capital operations, but also on the technical guarantee provided by technological innovation. Without scientific innovation, the development and production of any high-quality cable products are empty talks. Therefore, in the fierce market competition, any cable company must pay attention to technological innovation for the sake of survival and development. Secondly, the construction of high-profit capital operation new concept capital is the main guarantee for enterprises to engage in product development and production.
In the unpredictable market, cable companies can rely on capital operations. First, they must shift from simply relying on product operations to diversified operations to ensure the safety of their operations. Second, they must seek corporate credit funds to solve corporate assets. Problems such as the idleness and the delay in the operation of funds; the third is to carry out technological innovation and expand the investment in technical reforms, and gain economies of scale through an appropriate expansion of production scale. With the development of economic globalization and the development of Internet information technology, on the one hand, China's cable companies can optimize resource allocation, adjust products and industrial structure, and seek extensive cooperation on the one hand, so as to provide users with inexpensive cable products; On the other hand, Chinese companies must face the challenges of oversupply of cable products and declining profitability of products.
As we all know, the homogeneity of products in the entire cable industry is becoming more and more serious. Therefore, how to stand out among many cable products, and service has become one of the weapons that companies use to win.
Selling and after-sales service are integral parts of cable products, so it is also an important factor in marketing. When it is used as a new concept to penetrate into various industries, especially cable industry, the implementation of service marketing strategy becomes an enterprise's participation in market competition and establishment. The need for core competence. In order to effectively use service marketing to improve the competitiveness of enterprises, cable companies should focus on their own characteristics, focus on the market and customer segmentation, from the service differentiation, tangible, standardization and branding, the establishment and implementation of scientific service marketing Strategies to ensure the competitiveness of the company.
Some people think that according to the basic rules of cable industry development and market competition, China's cable industry will inevitably experience large-scale and large-scale industry consolidation in the next five to ten years. However, a large number of small and medium cable companies will be “washedâ€. At the same time, there must be some excellent cable companies that will rely on the advantages of talent, technology, quality, cost, and brand to stand out in the industry. As the ancient saying goes, “All those who are able to become potentials must be justified. Those who are prospering and who are dead will also have their reasons. He Xinghe died. He was rational and flourished and he died.†Therefore, in the face of a new round of upgrading of the cable industry, in the face of the new situation of China's cable industry, our cable companies must step down and make changes.
Deluxe Rice Cooker was one of electric type rice cooker , but it`s the most popular type of electric rice cooker . especially famous in Southeast Asia area with its good appearances with various functions. Not only its outer shell could be customized with different demands, but also it speeding cooking , saving times and electricity, enhancing our lifestyle
Features
The inner pot is made of solid and durable aluminum alloy of high intensity , such as non-stick inner pot , stainless steel inner pot and honeycomb patterned inner pot with non-stick coating.
There are some models that use stainless steel instead of aluminium .Various other materials, such as copper, pure carbon, ceramic, and diamond powder coating, may be used for higher heat conductivity or better taste.
Applications
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Some rice cookers have settings for congee, a type of rice porridge called okayu in Japanese, Juk in Korea, and zhou in Chinese.
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Deluxe Rice Cooker
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